Since1October 2018/kloc-0 16 officially opened, the venue has done a lot of preferential activities, hoping to attract the first wave of visitors, that is,16 weekends and legal holidays.
Shanghai Haichang Ocean Park Ticket Price
The weekday ticket type is 399 yuan/ticket for 330 yuan/adult or1children over .4m (excluding). The preferential policy is for children between 1.0m (excluding) and 1.4m (including), with valid identity documents of 249 yuan/ticket 190 yuan/ticket.
Peak day/working day "peak day" tickets are applicable to weekends, July and August, and national statutory holidays/"working day" tickets are applicable to off-peak days.
Shanghai Haichang Ocean Park 20 18 Discount Price
The weekday ticket type is 299 yuan/Zhang 360 yuan/Zhang Chengren or1.4m (excluding) or above, and the preferential policy is 170 yuan/Zhang 230 yuan/Zhang1.0m (excluding)-1.4m (including), with valid identity documents.
The "peak day" ticket is applicable to: 2018165438+10/6, weekends, national holidays/"working days" tickets are applicable to: off-peak days.
After several years of preparation, Shanghai Haichang Ocean Park, the "flagship ocean park", opened in June 165438+ 10/6, and the theme park welcomed tens of thousands of tourists on its first day of opening. As a local theme park, its future development, business model and competition with Disneyland have attracted much attention.
Shanghai Haichang Ocean Park is divided into five theme areas: Mermaid Bay, Polar Town, Ice Kingdom, Underwater Wonderland and Ocean Tribe, as well as a unique ocean theme resort hotel.
Five major dramas-Dolphin Romance, Moby Dick Love, Sea Lion Express, Dream Mermaid and Killer Whale Science Show. Among them, the killer whale science show is the most respected star drama.
Unlike theme parks such as Disney and Universal Studios, which focus on movie IP and derivative content, Haichang emphasizes the theme of marine life and has roller coasters and other amusement facilities, which is the difference between Haichang and Disney. Shanghai Haichang Ocean Park is home to more than 300 species and more than 30,000 species of polar marine life.
Two high-tech cinemas-Tianmu Cinema and extrasensory 4D Cinema, and 10 amusement facilities-Dolphin roller coaster, time-space cable car, Snow Country train, deep-sea adventure, speed penguin, ocean wooden horse, pelican adventure, etc., as well as the Dolphin House "Human-Dolphin Interaction", "Penguin Polar Experience" and "Ocean Dream Float Parade" The first financial reporter noticed that the float parade is similar to the Disney parade, but Haichang is convenient to emphasize the marine theme.
The reporter learned that the model of Disney and Universal Studios is to build IP, the content is king, and then develop theme parks and related peripheral derivative goods.
Relatively speaking, the success rate of local theme parks is not high. One of the main reasons is the lack of IP, which can't create derivative economy. The proportion of secondary consumption is usually below 10%, and some projects even have data below 5%.
Many local theme parks can only rely on a single ticket income, while more than 50% of Disneyland's income comes from derivative secondary consumption.
The reporter noticed that in Shanghai Haichang Ocean Park, there are many restaurants and surrounding goods developed according to the shape of marine life, which also shows that it is consciously strengthening derivatives and secondary consumption patterns.
In this regard, Alex Gao, CEO of Haichang Ocean Park Holdings Co., Ltd., revealed in an interview with the First Financial Reporter that the passenger flow in the first year is expected to be 4 million, and Haichang will learn from the Disney model and develop more derivative products for secondary consumption in the future.
"At present, in the Haichang project that we have already opened, secondary consumption has accounted for about 27% of revenue, which is already high in local theme parks, but compared with Disney, the gap is still very large. We also realize that our growth paths are different.
Disney is a paradise with content first and then entities, so other consumption is derived through IP content; And we have a physical paradise before we do IP.
We have our own development strategy, and hope to better industrialize IP products within nine years, and learn from the Disney model to cultivate local IP theme parks, such as our ocean IP, children's stage plays, theme catering and so on. Alex Gao said in an interview with China Business News.
Haichang Ocean Park Holdings Co., Ltd. released the interim results report of 20 18, showing that as of June 30, 200018, Haichang Ocean Park had realized revenue of 659 million yuan, up by 2.4% year-on-year. The profit in the realization period was 8,654,380+0.25 million yuan, up by 465,438+0.2% year-on-year;
Realized a comprehensive gross profit of 299 million yuan, a year-on-year decrease of 6.6%; The profit attributable to the owners of the parent company was 82 million yuan, a year-on-year increase of 49.0%. The park operation and other business income of Haichang Ocean Park increased by 5.8% year-on-year to 6,654,380,500 yuan, mainly because the park's ticket income and non-ticket business income increased compared with the same period of 2065,438+07.
Among them, the ticket business income increased by about 7.4% compared with the same period of last year to 446 million yuan, accounting for 72.5% of the total income of the park; The revenue from non-ticket business reached 65.438+0.69 billion yuan, a year-on-year increase of about 654.38+0.8%.
Address: No.0/66, Yin Fei Road, Pudong New Area, Shanghai