Many business owners have made a perfect strategic blueprint, but failed to implement it. The boss thinks his strategy is clear: the management team has not done enough; But managers hold the opposite view that the boss's strategy is still unclear. When an enterprise has problems, there will be many ideas and different opinions. Some people think this is a problem of motivation, some people think it is a problem of process, some people just think it is a problem of people, some people think it is a problem of culture, and so on. Because everyone sticks to his own ideas, it is impossible to reach a common understanding. In order to solve these problems, many enterprises have taken various measures and explored various projects.

Old problems are often not solved, and new problems emerge one after another. Up and down. The boss thinks that he has done good things for his employees and the whole society, but the performance of his employees has disappointed him, such as self-centeredness, lack of fighting spirit, quarreling and irresponsibility. But what about the employees' views? They think they are really working hard, they want to be customer-centric, they want to cooperate effectively, they want to take responsibility, but there is nothing they can do. If this really happens, the situation will certainly not get better. Why is this happening? The main reason is that there is no understanding of what the company's strategic intention is and how to achieve this goal; For example, the real problem behind the real problem of the company, the real reason and how to take action. The strategic concept put forward by some enterprises is very clear and has broad prospects, but it is often only a strategic direction, and the discussion and thinking on how to realize the business logic and strategic actions in this direction is not enough.

in fact, strategic awareness has not been formed. Without strategic awareness, there will be no strategic momentum to take action. Imagine that a tourism development enterprise in the north is preparing to develop a tourist area. They spent a lot of money to hire a tourism consulting company to help make the planning of the tourist area, but when it was time to invest money, they hesitated.

suppose the company has created a tourist destination with hundreds of square kilometers, hoping to form a tourism ecosystem here. For example, there is real estate, and many tourism industries need to be comprehensively developed. First, they rely on real estate to make money; There are also ski resorts, racetracks, hotels, movie bases, RV bases and so on. It's big and "looks beautiful". But the destination is far away and difficult to reach; There is no brand advantage, such as Huangshan and Emei Mountain are all born IP; At the same time, there are other purposes in the region that have formed tourism IP.