1, large site selection space: the vacancy rate of shops is the highest before the Spring Festival, and the success rate of "losing contact" during this period is very high. Once you look after the store, do it as soon as possible. Good shops wait for no one.
2. There is a lot of room for transfer fees: poor management and career change will break out during this period, and there is a lot of room for transfer fees.
3. Large passenger flow: Especially in third-and fourth-tier cities, a large number of people returning home can drive the frequency of going out to shop, and even affect or change the consumption concept of some left-behind family members.
4. Save marketing cost: As long as there is no problem in site selection, category and image, the natural passenger flow entering the door will increase by n times than usual, which can save several times the publicity cost and energy.
5. Long consumption cycle: Opening years ago can effectively seize the holiday consumption dividends such as New Year's Day, Spring Festival, Lantern Festival and Valentine's Day, and shorten the payment cycle.
6. Large preheating space: At this stage, whether offline or online, gradually establish a suitable marketing method, which is easy to induce potential consumer groups and form a large number of stable customers.
7. Customers have few choices: It is precisely because many colleagues will close their business during the Chinese New Year that customers have no other choice. Seize this time to open a store, which virtually increases the natural exposure of the store.
8. Opening a restaurant has a long process: recruiting employees, decorating, obtaining business licenses, purchasing equipment, etc. These all take time to prepare.