here is a sentence that focuses on how promoters promote furniture to customers for exhibition. How can a company build a brand with a good product? Today, we will answer your questions.

This website xiaobian answers:

First of all, furniture shopping guides must understand the consumer psychology: "It is not a happy thing for customers to buy furniture, but it is very painful. Why? Because so many brands of furniture, so dazzling. I don't think anyone would like to visit the furniture city if it weren't for the lack of furniture in home decoration or moving. Therefore, the shopping guide must have such a mentality first. I am helping customers solve their pains. The highest level of sales is "serving the people".

Secondly, in furniture sales, you will definitely use the furniture sales skills and words!

first, build trust quickly

(1) look like an expert in this industry.

(2) Pay attention to basic business etiquette.

(3) Customer witness

(4) Celebrity witness

(5) Authoritative witness

(6) Asking questions

(7) Ten skills for effective listening:

① Sincere attitude and attentive listening.

② Stand _ Sit on the customer's left and take notes.

③ Look at the other person's nose tip and forehead.

④ Don't interrupt, don't interrupt

⑤ Don't make a sound

⑤Reconfirm

⑧Ask questions if you don't understand

⑧Don't organize language

⑨ Pause for 3-5 seconds

⑩Nod and smile

⑧Praise

① Sincerely.

② Bright spot

③ Concrete

④ Indirect

⑤ Third party

⑤ Timely

Classic sentence:

1. You really have a good eye/not simple/generous/attractive/generous.

2. You are really different; I admire you; I admire you very much.

3. Effective imitation in praise will strengthen trust, because it is easier for people to trust people who are similar to themselves. Second,

Second, the method of asking questions

① What brand of furniture are you using now? What style?

② Are you satisfied with that set of furniture? How long did you buy it?

③ did you know anything about the furniture before buying that set of furniture?

④ what are the shortcomings of the furniture used now, and what needs to be improved?

⑤ Is the set of furniture purchased at that time at the scene?

⑥ if you want to buy furniture again today, can you make your own decisions or ask your guests or friends?

⑦ if I introduce a set that can meet your original needs, make up for the deficiency of the original furniture, and is within your budget, do you want to own it?

Examples of top-notch words for asking questions:

① What's your name? Where do you buy your house?

② are you moving to a new home or adding furniture, or is there someone getting married at home?

③ Have you seen it in other stores? It's been a hard journey. Have a cup of tea.

④ did you bring the drawings? Let me take a look at it for you.

⑤ Can you have a look at the rough figure? I'll help you to see the size and how to put it.

⑥ Do you watch the sofa or the bed? ?

⑦ are you using it for yourself or for others in your family?

Steps of asking questions:

① Ask some simple and easy questions.

② Ask YES questions.

③ Ask an alternative question.

④ Think up the answer in advance.

⑤ Try to say as little as possible.

③ Six aspects of customer objections

① Price

② Furniture.

⑤ support

⑤guarantee and guarantee.

please remember: you can never solve all the problems, only keep increasing the proportion of transactions.

(2) According to different customer focus, customers can be divided into:

Family type: conservative, keen on a stable life, mostly housewives, old people and a few middle-aged men. Persuade this customer not to tell him that the products are very different because he is afraid of change.

Imitation type: This kind of people pay special attention to the affirmation and recognition of others, and like to imitate celebrities and big shots, most of whom are 21-31 years old.

successful type: people who like to be different, pursue the best and Excellence in everything, and succeed with senior white-collar workers and their own careers.

social identity: the key button is that life must serve the society and have a sense of mission. Mainly government officials, doctors, teachers and successful people.

survival type: the pursuit of material benefits and practicality, and the orientation of being cheap and saving money. Convince this kind of people that the quality of furniture from our green channel is hard and can be used for decades, saving you a lot. It's also easy to convince.

Fourth, how to answer the objection:

Agree first, then ask questions, and agree is not agree.

always nod and smile in action.

use hot words when handling objections, and avoid using "cold words

hot words: I know ┈┈┈┈

I am very grateful ┈┈┈┈ In fact ┈┈┈

I quite agree ┈.

rhetorical exercise:

How much is this furniture?

rhetorical question: how much money is not the most important thing, the most important thing is whether you like it or not, don't you think?

how much discount is this sofa?

rhetorical question: Did you order today? Do you like to buy things at a discount?

do you have a dark one?

rhetorical question: do you like dark colors?

is the service guaranteed?

rhetorical question: what kind of special service do you need?

how soon will it arrive?

rhetorical question: when do you want us to arrive at the best time?

(5) How to answer the question that the price is unacceptable:

① How much is it?

how much money is not the most important thing. do you like this furniture? If this furniture doesn't suit you, will you buy it at any lower price? Have you ever heard of the green channel? So let's see if this is suitable. If it is suitable, I will give you the best price. Does it fit? Can you put it down? Do you want anything else besides this? I'll write it down for you first, and together, I'll give you the most satisfactory price.

② Too expensive

A. Too expensive is the mantra.

B. rhetorical question: what kind of price do you think is not expensive?

C. do you know the difference between cheap furniture and expensive furniture?

D. Creating value

E. It is hard to come by in terms of production process.

F. Set high against low

G. Why do you think it is too expensive?

H. large number small algorithm.

③ The product itself is expensive:

A. It's so expensive, and only good ones are expensive. Have you ever heard of cheap ones?

B. Yes, the price is really not cheap, but thousands of people all over the country are using it. Do you want to know why?

C. Yes, high or low is a way to measure the value of products, right? Why is our product expensive? Because it is really worth it.

D. Pride in high price, Mercedes-Benz principle. Our product is expensive because it is the Mercedes-Benz in furniture.

④ Generally speaking, it is expensive. Common methods:

A. If the price is the same, would you like to spend more money to buy better service?

B. if I can provide you with satisfactory service, would you like to buy from me?

C. do you just want to buy cheap prices? Or do you just care about the price? Or pay more attention to quality and service?

D. apart from the price, what aspects do you pay more attention to? Such as credit, service and quality.

e. under what circumstances are you willing to buy high-priced products?

want to learn more sales skills and words? Come to WeChat official account: Learn from Furniture Theory!

F. Have you ever bought anything without spending money? Have you ever bought something cheap and regretted it? We can't give you the cheapest price, but we will give you the most reasonable price.

g. Franklin method

H. Customer witness, for example, once a customer thought it was expensive, and later found that our price was the best.

i. Call the manager.

5. Skills of affirming identity

① What you said is very reasonable.

② I understand your feelings.

③ I know what you mean.

④ thank you for your suggestion.

⑤ I agree with your point of view.

⑥ that's a good question.

How do promoters publicize furniture for sale and exhibition to customers? Viewpoint 1:

1. Brand building must avoid defining brands by products, which will greatly restrict brands.

2. To truly build a good brand, especially a start-up, the most important thing is to determine a good brand concept. Everything we do in the process of brand landing and implementation strengthens the brand concept, not weakens it.

3. Brand building is a systematic work, and it must be promoted in a multi-dimensional way to achieve good results.

Views 2:

Now everyone knows to write soft articles when making products, from "melatonin" to "recoverable", from furniture to electrical appliances, opening newspapers, soft articles abound, but the level is mixed. Indeed, a good soft article is worth several newspaper banners, but it is even more difficult to write a good soft article. Here, platinum plans to summarize some necessary factors for writing soft articles and discuss them with you. First, the title is penetrating. The title of the article is like a human face. Whether a person is beautiful or not depends on his face, and how to read the title in soft writing. Good-looking face pays attention to good facial features, and what does the soft title pay attention to? The most important thing is that the title must be penetrating, and it must attract people's interest, so that readers will be interested in reading your content after reading your title. So, how to attract readers' attention? Platinum planning believes that there are the following elements: 1. Use the curiosity of readers. Once you catch the reader's curiosity, are you still afraid that no one will read your soft text? "Melatonin's" Humans can live forever? The reason why "The Book" has played such an important role in the market start-up is that its title has greatly utilized people's curiosity; Many of the melatonin soft articles we created belong to this category, such as "Lost" and so on; Platinum planning also uses this principle in a large number of soft articles written for life-long eyebrow products, such as "Men's Popular Eyebrows Painting?" ","Going to Xinjiang by plane, even for the sake of long eyebrows "and other titles have received good market results; 2. Ask questions directly. For example, the title of the soft article of our eyebrow-growing product is very direct, "What should I do if my eyebrows are bald, thin and poor?" ","The price of protecting the liver is too high, what should the public do? ",the target consumers will look down when they see such headlines. Another example is "Watch out for Modern Diseases-Fatty Liver", which we made for a liver-protecting product, and so on. All of them are directed at the crowd, and we don't want everyone to read it, but we want people with problems to read it. After this kind of article went on, the sales volume rose immediately, and we tried it every time. 3. The title is life-oriented. Many soft articles of melatonin can be accepted by readers, and their life-oriented titles have played a great role. For example, "Worrying about Giving Gifts during the Spring Festival" and "Logistics Minister Afraid of Chinese New Year" can be used repeatedly by melatonin, and the effect can be seen. Platinum planning has also inherited this tradition, and the soft article "Mom and Dad are Poisoned" written for a product has also achieved good results. Second, don't digress. Writing articles must have a center and a theme. All the content is organized around this theme. Since it is the center, it must be clear. Generally speaking, the theme of the article is around the concept of the product. For example, the soft text we made for a hypolipidemic product is only about 811 words, but it is divided into three paragraphs. The content is informative and the data is accurate. What is more valuable is that these words and data are all around the concept, and there is nothing redundant. After it was put on the market in Shanghai, it received more than 411 consultation calls in one day. Third, reading is very interesting. Everyone likes to read interesting articles. Soft articles are also written for others, so readers must be able to read them. So, how to improve the readability of the article? The most important thing is that the article contains a lot of information, and this information must be effective. Now is a society with excessive information, so what you write must be something that everyone wants to read, and you can remember it after reading it. It is best that he can help you publicize it. If you can achieve this effect, you will succeed. In fact, the original soft articles of melatonin, such as "Human beings can live forever" and "Two Biological Atomic Bombs", are like this. Not only are readers relished, but many tabloids are also scrambling to reprint them, thinking that they are big news. In addition, there are many factors, such as the mastery of language, the organization of words and expressions, etc., which are very particular. Generally speaking, we think that short sentences are better for soft writing, and the language should be as vivid as possible. Fourth, the text does not waste experience: but all concepts must be publicized, and publicity needs to spend a lot of money. Soft writing is a weapon to spread concepts in depth, but it is also expensive. A soft article costs about 3-5 yuan per word in a second-class city, and it costs as much as 6-11 yuan in a first-class city, so it is very important to be concise.

Views 3:

1. E-commerce industry:

Nowadays, doing business online is the first choice that many people can think of. First of all, it can avoid the expense of rent, and the supply of goods does not need to be too much. However, doing e-commerce requires some study and must be very skilled in computer operation, which is not very suitable for older people.

2. Logistics industry:

Because of the growth of e-commerce, logistics development is also very fast. If a local logistics company doesn't have a branch yet, I believe there will be a good profit if you get an agency to open a branch.

3. Catering industry:

Eating is always the top priority, so you can start the catering industry at any time, but you'd better know a little about cooking yourself. You must choose a better and bigger facade to cater to the local people's tastes. Remember to hold activities when you first start business and attract customers, and the store will be opened.

4. Manufacturing industry:

If you have friends or relatives who are proficient in a certain manufacturing industry, you might as well learn about it and invest in the manufacturing industry. The manufacturing industry needs a large area of factories and a large number of workers, and the investment is relatively large, and the return will be relatively large, but the risks are also very great.

5. Clothing industry:

Apart from diet, clothes are also an eternal theme. Whether it's a clothing-making shop or a clothing-opening shop, it's ok. Men open men's clothes and women open women's clothes. It's best that you have a rich network of contacts, so that you can promote it through friends around you. You can open the market at once.

in the face of the hottest economy, I have an idea that * * * enjoys the bakery or * * * enjoys the tea shop, that is, we can rent shops in several residential areas, purchase normal bakery equipment as standard, and then * * * enjoy it to entrepreneurs who want to open a shop, and collect the deposit and service fee. We can not only reduce the labor cost, but also reduce the risks of entrepreneurs. Secondly, we also provide wholesale materials to increase profits. The profit point is the service fee and deposit, as well as the wholesale of materials and the reproduction of storefronts. The difficulty is that the initial investment and equipment manufacturers have reached a cooperation agreement, gradually forming an influence and then * * * enjoying more category resources.

How do promoters promote furniture to customers for exhibition? Viewpoint 4: