1. Check the flow of people and demand levels, and count the flow of people at the entrance of the proposed store, the number of breakfast slots, the number of lunch slots and the number of dinner slots. Judge whether there are clients in the stream of people. The way to judge is to observe whether the business varieties of neighboring stores are the same as their own. If so, it means that there are your clients in the crowd. If not, you have to classify the flow of people. For example, those who are on the road, working, tourists, leisure, business, white-collar guests, business guests and so on. Each category should be divided into five levels. The hierarchy is divided according to Maslow's hierarchy of needs. The hierarchy of needs is a theory to study the structure of human needs, which was initiated by American psychologist Abraham h. maslow (1918-1971). In his book A Theory of Human Motivation Psychological Review published in 1943, he put forward the hierarchy of needs. The composition of this theory is based on three basic assumptions: 1) If a person wants to survive, his needs can affect his behavior. Only unsatisfied needs can affect behavior, and satisfied needs cannot be used as incentive tools. 2) People's needs are arranged in a certain order according to importance and hierarchy, from basic (such as food and housing) to complex (such as self-realization). 3) When people's needs at a certain level are met at least, they will pursue the needs at a higher level, and this gradual rise will become the internal driving force for continuing efforts. Maslow put forward five levels of needs as follows: 1) Physiological needs are the basic needs of personal survival. Such as eating, drinking and living. 2) Security needs, including psychological and material security, such as protection from theft and threats, prevention of dangerous accidents, job security, social insurance and retirement funds. 3) Social needs, people are members of society, need friendship and a sense of belonging to the group, and interpersonal communication needs mutual sympathy, mutual assistance and praise. 4) Respect needs, including demanding respect from others and having inner self-esteem. 5) The need for self-realization refers to realizing one's expectations of life through one's own efforts, so as to truly feel meaningful to life and work. Maslow's hierarchy of needs holds that human needs are inherent, innate and subconscious, and they develop in sequence, and the satisfied needs are no longer incentive factors. Dividing your clients into different levels determines the level of your restaurant. The higher the level of service object, the higher the decoration level of the restaurant, and the higher the investment of the boss. For example, when your service target is only the first-level people who have enough to eat, you just need to push a car with a stove, a pot and some big earthen bowls. Sell noodles, lunch boxes, steamed buns, steamed buns, and so on. If the clients are people who need respect, your restaurant should be well decorated. In general, small restaurants should be opened in ordinary residential areas, construction sites, stations, docks, small commodity wholesale cities, tourist areas, school areas, office concentrated areas, factory mining areas, remote places in big cities, and streets in small and medium-sized towns. 2. The scope of the facade selection: location, orientation, size, higher than the road surface or lower than the road surface, and the basis of the decision: check where the traffic of your main service object is, and choose the facade. Then, treat yourself as a guest, and make the following inspection on the proposed facade with a critical attitude: (1) Look at the proposed facade from a distance with your eyes, then look closer, and then look in the store, preferably 24 hours a day, at least three meals a day. (2) Listen to the ambient sound with your ears, then listen closely, and then listen in the store, preferably 24 hours a day, at least three meals a day. (3) Use your nose to smell the environment far away, then smell it near, and then smell it in the store, preferably 24 hours a day, at least three meals a day. Walk to the door of the proposed restaurant in all possible directions by yourself. Inspection content: the orientation of the facade. Choose the direction facing south, the light is the best all year round, and there will be no shady time when you look at the facade in the four seasons. Other directions can also be chosen, but more consideration should be given. The light changes all year round, and the wind direction changes all year round. You walk to the facade from different directions, watching, listening and smelling while walking. Do you feel uncomfortable roads, colors and smells? Then, stand at the door of the proposed store and look with your eyes, listen with your ears, smell the surrounding environment with your nose, and feel whether there is anything around you that makes you uncomfortable (including: the shape of the building, the terrain, the projects operated by neighbors, the colors and smells of the surrounding buildings, etc.).