Product manager soft skills:
Personal charisma: including communication skills, leadership skills, visionary skills, infectious ability, aesthetic ability, etc.;
Product Cultivation: product cultivation, including mingling with the product community, operating the community, the excellent product group;
Internet Cultivation: Understand the current state of the Internet, tracking Internet hotspots, tracking the Internet frontier, mingling Internet community.
Project Management
An important role of the product manager is the project manager, the product manager needs to be responsible for the results of the whole project, including on-time delivery, qualified delivery, cost control.
Project managers need to be skilled in the project's 5 major process groups and 10 major work areas, for Internet product managers, the main content includes:
Project communication: communication is the most important work of the product manager of the Internet development, including and the superiors, developers, operators and so on;
Overall schedule: the overall progress of the project, such as product design, UI design, individual module development, cost control, and so on. UI design, the development of various modules, testing progress, deployment, etc., the product manager must grasp the overall progress, for the nodes for review;
Development of detailed plans: the development of detailed plans is a part of the overall progress of the plan, generally speaking, the development plan is the technical manager to maintain, but the product manager must be the overall control;
Project Controls: project stakeholders, risk, progress, quality and so on control. Project control: project stakeholders, risk, schedule, quality, and so on.
Assist in promotion
Product development must be promoted to the market, otherwise the product is an experiment. The product manager does not need to be completely responsible for the operation and promotion, but must provide the necessary support to the operation staff.
Basic work is as follows:
Basic operational data: to obtain the basic operational data of the product, such as downloads, the number of users, the amount of money paid, retention;
Burying points: burying the point of access to the product is an important method of operational data, he can analyze the page clicks, the page conversion, etc.
Business data: business data, such as the order situation, after-sales orders, sales and so on;
Business data: business data, such as orders, orders, sales and so on. orders, sales, etc.
Competitive analysis: Comparison and analysis of similar products on the market;
Swot analysis: Understand the advantages, disadvantages, opportunities and challenges of the product.
Iterative development
After the first version is made, the product enters the iterative development stage, and the general iteration cycle is 2 weeks; iterative development is to condense the process from product planning to operation, and develop a small number of features in each iteration cycle.
The basic work is as follows:
Collection of requirements: collect product requirements, which requirements for iterative development;
Requirements sorting: for the needs of the sorting, high priority as soon as possible to develop, the low priority of the development of the later;
Detailed functionality: the first version of the functionality of the refinement, such as refinement of the effect of the refinement of the interaction, etc.
Iterative development is a phase of the product development. p>
Iteration plan: maintain a project plan for the entire iteration process.
Rooted in the industry
Products have strong industry attributes, and you must be familiar with the industry in order to design the products that the industry needs, otherwise it is just a pipe dream.
We need to understand the current state of the industry, familiar with the industry pain points, familiar with the industry hotspot, and also have to understand the related industries, in addition to the need to be familiar with the relevant laws and regulations, morality, to join the industry circle, and more shopping industry forums.
Personal charisma
The above is the product manager hard skills, the following soft skills, soft skills is more of a personal cultivation issues, but these will affect the product manager's entire career.
Personal charisma includes personal leadership, communication, vision, insight, aesthetics, and infectious ability. A product manager with strong personal charisma can be the leader of the entire product, motivate the entire project members, and improve the efficiency of the team.
Product Cultivation
Product managers need to improve their product cultivation skills.
Product cultivation includes:
With the senior for the company: sometimes the senior a point of view is better than you think hard for a month, the product manager needs to seniors, to the leadership, the same level of the organization members to ask for advice, to ask them to teach you are not familiar with the content;
With the practitioner for the company: do not think with the people for the company, but with the practitioner for the company, the product is used by the object of the practitioner, the idea will improve your entire product, the practitioner's ideas will improve your entire product, the product will not be able to improve the quality of the product, the product will not be able to improve the quality of the product.
Product community: such as product one hundred, pmcaff, read more posts to improve their own training, in addition to joining some QQ groups;
Operation tools: such as application radar, cool pass, APP annie, ASO 100, Baidu index, etc., the operation tools can be used to analyze the product's operational data.
Internet cultivation
Being an Internet person, you must be familiar with the Internet, have a certain Internet cultivation, read more news, and participate in some salons to improve your Internet cultivation.
Understanding the current state of the Internet: familiar with the current China and the world's best Internet companies, more understanding of the current state of the Internet, such as Alibaba, Tencent, Baidu, Xiaomi, Huawei, 360, etc.;
Tracking the Internet hotspot: the current hot spots on the Internet, such as hot spots of the project, hot spots of the investment, you can check the 36 kr, tiger sniff, the community to enhance the hot spots on the Internet!
Tracking the Internet frontier: such as vr/ar, the Internet of Things, intelligent devices, etc.;
Big data platforms: common, for example, e-view data, talkingdata, these Internet big data platforms will provide some of the free industry analysis report, understand the Internet big data on the product overall control has a certain degree of help.