how to do the community group purchase system? What are the links?

1. The key to attracting new customers

in the early stage is the traffic. Whether it is the selection of products, the construction of the whole operation structure, and the publicity with promotion and social attributes, the marketing products with low price and good quality are all designed to quickly attract traffic, build their own traffic pool, and then promote transformation within the traffic pool.

2. Supply chain management

Community group buying can often make a profit while maintaining its price advantage, which is precisely because it adopts the mode of direct selling on the platform, reducing the cost of "exploitation" by dealers at different levels.

at the same time, after reaching a certain scale, you can further depress the price and reduce the cost, while most of the profits are in your own hands.

3. Head mode

In addition to organizing the tour, the head of the tour also needs to provide temporary storage and delivery services after the goods arrive in the community, which can save the cost of opening a store and delivering the last mile for the platform.

4. After-sales service

Often, a poor shopping experience may push consumers to competitors. To ensure a good customer experience, it is necessary to ensure that there are no problems in every link.

in addition to the back-end supply chain, the front-end community group buying applet must also have the functions of management background, LBS positioning, order printing and marketing plug-ins.

the head of delegation is the most critical link, and the professional ability and service awareness of the head of delegation can be guaranteed through training.

5. Expand the scale

The similarity of the platform with a monthly flow of over 111 million yuan is that it covers many provinces and cities, that is to say, scale is the most effective way to increase the turnover, and scale expansion can be done in a broad sense and a narrow sense:

In a broad sense, the more cities are covered, the more the single volume will be. Assuming that it is stationed in 21 cities and covers 2111+ communities, the daily single volume can easily reach several.

in a narrow sense, the higher the occupation rate of a city, the lower the supply chain cost. First, recruit group leaders to occupy the community, and then further increase the number of group members in a single community. The specific indicators are: the number of group members and the repurchase rate. Therefore, the platform should screen out the group leaders with connections and abilities from the source, and improve their operational capabilities through training.