Before opening the store, the market analysis block target market geographical environment: market geographical characteristics, such as regional landforms, political areas, urban centers, etc.; The characteristics of market climate, such as climatic conditions, have great potential relationship with consumers' eating habits. Industry environment analysis: the GDP of the current year and the data of previous years in the market where the enterprise is located; Investment in this market; Tourism data that have a great impact on the catering market, especially the number of tourists received in the past year and its development or downward trend; Take the per capita disposable income of local urban residents, the average wage of employees in the city and the proportion of people providing catering consumption as the reference for restaurant pricing; Using the city's population statistics, including non-agricultural population and agricultural population, predict the restaurant passenger flow and the consumption level and ability of local residents; The education level of consumers; Consumers' lifestyle and dietary preferences; Consumers get per capita income.

Industrial environment: commercial prosperity; The trend and potential of commercialization; Preferential support policies of local governments include fire control, public security, culture, industry and commerce, epidemic prevention and other policies. Social environment: local customs and habits; History and culture; State structure; International exchange, production and circulation of major food raw materials. Survey of macroeconomic situation. Whether the macroeconomic situation is prosperous or not directly affects the purchasing power of ordinary people. If the enterprise benefits are not good and the economy is in recession, your business will be difficult to do, on the contrary, your business will be easier to do. This is the so-called macro climate affecting micro climate. Therefore, mastering the information of the general climate is an important parameter to do a good job in small business. Economic prosperity should adopt a proactive business policy. In the economic downturn, there are profitable industries and potential market opportunities. The key lies in how you grasp and judge.