Founded in 2006, Old Flavor Bengrou Rice is a well-known brand of Dafuyuan Catering Company. It is very famous in Qilu, and it is also a major specialty food in Shandong.

Bengrou rice is deeply loved by most people in Jining and Shandong. With the continuous development of market economy, Bengrou rice is also growing, eventually becoming the leading specialty snack in China.