Wen/Weifang College Gao Rui

? Campus media is issued under the guidance of the relevant departments of colleges and universities. The object of campus media is mainly to face the students and take campus news as the main content. Campus media include school newspaper, campus radio, campus TV and campus network. The main content of campus media communication is information closely related to students. Campus life can not be separated from campus media. Now, with the development of campus media, its form has developed from paper media to online media, which makes its communication speed faster and allows teachers and students to know more about what is happening on and off campus. Campus media in colleges and universities, as a propaganda tool, an important carrier of ideological and political education in colleges and universities, and a concrete manifestation of school spirit construction, has always played an important role.

? I think there are some problems in the development of campus media in colleges and universities: the impact from the media and the low enthusiasm of the student operation team. Due to the impact of the media, a large number of people are lost. With the rapid development of the Internet, a large number of self-media platforms have sprung up. College students are the most active group in thinking. More and more enterprises attract college students to open self-media platforms with benefits, but the new campus media can't give college students material benefits, which leads to the loss of campus media people. The enthusiasm of the student operation team is not high. Due to the relatively small number of student teams in charge of media operation, numerous courses and relatively difficult content creation, the quality of works is poor and the enthusiasm of members is not high.

? How should school media develop in the new era? First of all, I think relevant departments should further strengthen their support for campus new media. Colleges and universities should introduce supporting policies to attract college students to join the new media team, such as evaluating excellent students, adding credits and certificates. Invite professional teachers to train the team and purchase professional equipment for the use of campus new media operators. Secondly, I think the campus media in colleges and universities should brand new campus media and expand campus influence. Because for campus new media, it needs brand efficiency to push campus information in the first time, safeguard the rights and interests of college students, and make a voice for college students. Campus new media can actively participate in social welfare practice, social research and other activities, publicize the voice of public welfare with its own propaganda advantages, and leave a good impression on college students. Finally, campus media should also be combined with social media to improve the skills of members. Campus media online can provide online classes for media people to study in their spare time and improve their skills. Off-line, actively contact with local TV and radio stations and other media, and use holiday time for internship. Finally, campus media should actively go out and exchange experiences with other universities. Due to the differences in the construction of regions and disciplines, there are also differences in the construction of campus new media among universities. Strengthen the exchange of experience between campuses, learn from each other's strengths and learn from experience to further improve their own construction. Media people should also exchange and learn from new media operators in other universities in content innovation, technology application, platform expansion and so on.

? I am honored to be a new media person. During my two-year school media career, I learned to think independently, thus forming my own work style. Media work is done with heart, because it is my interest. With the encouragement of interest, the work is active and thoughtful. In my opinion, there is still room for the development of mobile new media, paying attention to students' needs to break through new bottlenecks. In my future work, I want to recognize the development trend of the media, add more novel and diverse elements to the media, constantly improve my work skills and meet the new situation of the times. We will surely usher in a better spring for the school media.