Modern management science divides marketing planning into four aspects: marketing planning market segmentation, product innovation, marketing strategy design and marketing combination 4P tactics (combination). Marketing planning must first determine the marketing concept, and then plan on the basis of the marketing concept.
Chinese name
Marketing design
Foreign name
Marketing planning
Overlay content
Brand strategy, integrated marketing, advertising communication, etc.
Involve a major
Marketing, advertising, psychology, etc.
Associated entry
Case planning, brand planning, strong brands, etc.
marketing goal
The core point of marketing planning is to organically combine all the elements of planning to maximize the promotion of brand equity. Brand identification system, brand strategy and brand structure are like the constitution, and the marketing communication activities of enterprises are like the daily political, economic and social activities of organizations and individuals. Taking marketing strategy, advertising creativity, terminal display and promotion as the work of brand strategy management is equivalent to taking citizens' daily social activities such as going to school, seeing a doctor, falling in love and getting married as the formulation and implementation of the constitution. Like the job responsibilities of the NPC, the responsibility of the corporate brand strategy management department is to formulate the brand charter first, and then carry out law enforcement inspection, that is, to check whether every link of brand marketing strategy, advertising, public relations and promotion effectively embodies the brand charter.
Institutional brand marketing consultants believe that the rapid development of the Internet era has made large, medium and small enterprises no longer ignore the potential market of online interactive marketing, and now it is the golden age of online marketing. Marketing planning is also doomed to be inseparable from network marketing.
The marketing methods in the network marketing era are constantly innovating, and event marketing is one of them. Event marketing is also called "event hype".
There are many examples of overnight fame through event marketing. There is an experienced planning team behind. Event marketing is to create a unique selling point for your enterprise, website or individual through the precise planning of the planning team, and then to help it reprint and spread by hiring a large number of naval forces online, and finally to achieve rapid promotion of popularity through media promotion.
Successful event marketing planning also has its most basic characteristics:
It must be controversial. The more controversial a matter is, the faster it spreads and the wider its scope, and the higher its attention will be. The planning team behind it should be able to control this controversy well and guide the direction of public opinion in order to achieve the best publicity effect. Through event marketing, your company, website or individual can be known instantly, which may bring you some considerable income, but everything has two sides, which is its own disadvantage.
Hire network pushers to create gimmicks for their fame, hire water army to publicize a lot, and finally hire interviews. And the cost of all this far exceeds the general marketing means. If you want to stay famous, you have to keep saving money, keep on.