1. Marketization: Wenzhou mode reflects the change of marketing concept from planned economy to market economy, and individual and private enterprises flexibly adjust their products and services according to market demand to realize market-oriented production and operation.
2. Innovation: Wenzhou model reflects the transformation of marketing concept from traditional production orientation to innovation orientation. Many Wenzhou entrepreneurs constantly innovate products and services, constantly tap market opportunities, and realize the rapid development of enterprises.
3. Service: Wenzhou model reflects the change of marketing concept from simple sales to service and customer relationship. Wenzhou entrepreneurs pay attention to the establishment of stable customer relations and provide high-quality after-sales service, which has won the trust and reputation of customers.
4. Brand: Wenzhou model reflects the change of marketing concept from no brand to emphasis on brand. Wenzhou entrepreneurs began to pay attention to brand building, improve the quality of products and services, and establish a good brand image.