Marketing in the guise of physical sales. The illegal criminals to sell health care products, cosmetics, red wine, essential oils, etc. as a front, to promote the number of members to set up all kinds of different levels of high bonuses and rebates for marketing activities. Such as in recent years, the city cracked the "East a Run and" network pyramid scheme, the company involved in the direct selling banner, set up a network mall, mainly selling low-cost, high selling price of health care products, daily necessities, etc., and the mall publicized the external users can get rebates through the development of the next line of purchase of goods and the existence of a complex and diverse rebates and bonuses, the domestic more than one place, many people involved. The company has been involved in the development of a number of people in many parts of the country.

The pyramid scheme refers to the organizer to develop people, through the development of personnel or require the development of people to pay a certain fee as a condition to join the qualification and other ways to illegally obtain wealth behavior. The essence of the pyramid scheme is "Ponzi scheme", that is, the money of the later people to send the previous person's earnings.