Generally speaking, the budget of the sales department includes the forecast sales (broken down into three parts: region, product and personnel) and the following contents:

1. Expenses of sales staff

1. Wages, commissions and allowances;

2. Travel expenses. Including accommodation, catering, transportation, miscellaneous expenses (entertainment, dry cleaning, etc.)

2. Sales management expenses

1. Sales manager's salary, commission and allowance;

2. Travel expenses of the sales manager. Including accommodation, catering, transportation, communication fees, etc.

III. Other personnel expenses

1. Trainer's salary;

2. Salary of trainees.

iv. Other sales expenses

1. Sales meeting expenses;

2. Sales promotion expenses;

3. Sales and exhibition expenses;

4. catalogue and price list fees;

5. Recruitment expenses;

6. Turnover expenses of sales staff.

Extended information:

Compilation method

1. Top-up: The supervisor knows the available expenses according to the company's strategic objectives and after forecasting, and according to the objectives and activities, selects one or more methods to determine the budget level for example forecasting and distributes them to various departments.

2. Bottom-up: The sales staff calculates the budget according to the previous year's budget and combined with the previous year's sales quota, and submits it to the sales manager.

on the one hand, the sales budget provides the basis for other budgets; on the other hand, the sales budget itself can play a role in restraining and controlling the sales activities of enterprises. The preparation of sales budget is conducive to the realization of company goals and sales tasks.

the sales budget is set for the realization of the company's strategic objectives, which will be adjusted according to environmental changes, so the budget is not final. We should change with the market. Budget is not a constraint, but a weapon to meet challenges.

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