I cook braised chicken in Beijing. At present, the northern braised chicken market has begun to shuffle. Yang Mingyu does have the best taste and a lot of standardized management. As long as dozens of other miscellaneous brands are in the same position as Yang Mingyu, they basically start to close down or become unsustainable. After all, the price is the same, but the taste is not competitive with Yang. Consumers will certainly make choices according to their tastes. Only Yang is good enough to insist on cooking only one dish. It is suggested that independent entrepreneurs should have a long-term vision when choosing projects, taste is the greatest competitiveness, and brand is also very important in catering. The initial investment of miscellaneous brands is small, but it will face strong extrusion from peers in the later stage. Braised chicken is the craze for opening small shops now, and it is most important to choose a good taste and location. At the beginning, I chose Yang, but now I mainly rely on old customers, and my business is not bad. Now he has put the manager in charge of the shop and asked for leave to do other projects. In addition, I saw many other mixed yellow chickens around the shop and gave some advice to many entrepreneurs, especially young people. The choice of commercial projects lies in long-term vision and careful consideration of problems. Just looking at the surface, it is often easy to waste money and the most precious time.