Constructing a business kingdomThere is a Chinese saying that three years old is an age. Chen Zhi's dream since childhood is to be a businessman, from a young age was Wuchuan that a strong business atmosphere, and determined to be a successful businessman. 1988 Chen Zhi was assigned to the Shenzhen Industrial Products Group. Bathed in the spring breeze of Shenzhen's reform and opening up, his heart's passion for entrepreneurship was strongly inspired, rose to department manager. Two years later, he resigned from his post, resolutely "sea" from the business, in Luohu to do the wholesale business of brand-name clothing. God seems to take extra care of this young man who first broke into the tide of business, his business is doing very well. The only time there is no danger is that, one year ago, he entered a large number of "earth network version" brand suits, to catch up in the pre-holiday season to sell out. Because at that time and Wenzhou reached a verbal agreement, he did not worry much. The consequences of carelessness is that he rushed to talk to the other side on New Year's Eve, finally the more than 200,000 yuan of business negotiations. This time also gave him a lesson, is to be a businessman can not be careless at all times.
From 1996, Chen Zhi planned to introduce the American-style Shoppingmall (Moore) into China, and he led the company to build the first "Moore" - Causeway Bay Plaza in 1998, which opened at the end of 2000. and opened at the end of 2000. In only three years, Causeway Bay now has nearly ten stores. The company now has more than 2,000 employees and a total business area of 200,000 square meters. Causeway Bay Plaza is the only indoor shopping center with six landscaped atriums in China, and the whole plaza is planned with the theme of "ecological landscape + marine culture", with four functional zones, such as Sculpture Park Zone, Core Shopping Zone, Bar Style Zone, and Ecological Plaza Zone, etc. The company has been working on the development of a new shopping mall in China, which is the first of its kind in the country. Chen Zhi also initially realized his dream of a commercial kingdom, this year he is only 36 years old.
"The creation of China's first 'Moore' is aimed at leading and advocating a new shopping experience, displaying a new way of life, and creating a shopping and leisure district. With a comfortable shopping environment to attract customers, humanized service to meet customers, with a wonderful culture to reward customers." This is the business philosophy of the practiced Chen Zhi.
The flagship of the combination of culture and business industry analysts, China's commercial development has experienced the traditional large department stores, affordable plaza, warehousing supermarkets and themed stores, the commercial sector is entering a period of transition. From the commercial development history of Europe and the United States, the street full of big supermarkets can only meet a small part of the public demand for business. The "Moore" concept of shopping centers is one of the symbols of modern commercial upgrading and improvement of people's living standards. In China, how to integrate business and culture to form a new business ideas, with wonderful and humane services and cultural value-added services to meet customers, is Chen Zhi's Chinese "Moore" initiative.
The Causeway Bay "Moore", the first in China to introduce a new American-style shoppingmall retail format of the first, while incorporating the concept of local culture, shopping, leisure, food and beverage, culture, sightseeing, entertainment as one of the earliest in China to create a rich Chinese characteristics of the largest shopping mall in Shenzhen.
"Moore" in China's success is only the first step of Chen Zhi's century-old business dream, his dream is to create a century "big Mo". To this end, he will continue to invest and output management as a means to take the commercial trusteeship and chain expansion road, in the country to open a set of shopping, leisure, tourism, entertainment, food and beverage in one of the American-style shopping centers, and actively with the international standards. It is expected that by the end of this year, two large shopping centers in Shenzhen and Longgang, Yantian each a large integrated department store opened, the annual turnover will reach 3 billion yuan; including Guangzhou, Shanghai, Beijing, Zhengzhou, Nanjing and other domestic regional centers in the country's large-scale shopping centers will also be rolled out.
Related links "Moore" (mall) originated in the United States, referring to the large scale, even the city as a whole, including a large number of specialty stores and anchor stores of the shopping center or the addition of the shade of the commercial street. Set a variety of functions in one, become the essence of the urban area, in addition to the large scale, but also pay special attention to leisure facilities and leisure culture supporting.