large, more attention, and I only a few clicks a day? I'd say it's probably because your name
isn't interesting enough! You know a good name on the traffic is a big impact! Although we are all title party real
force, but also can not lose in the name of others!
I remember reading this paragraph a long time ago.
The teacher said: "Ding Yi, why are you late again? The teacher said, "Ding Yi, why are you late again? It's not a good idea to write your name 500 times. Look at your table
Xiong Lin Kui (kuí), who was punished once and remembered ......"
From this little joke, we can see how important a good name is. Similarly, to do a good job of new media operation
camp, take a good public name, is also very important.
A good name is very easy to get everyone's attention. For example, the first time you hear the name Jiang Shujing, Liu Yiyi
Fei, Maggie Cheung, it is expected that most people will harbor good feelings. But if you hear names like Yang Cui
Hua and Zhang Tie Dan for the first time, you might think that this person is not a bit vulgar. As you can see, a good name
word will naturally have the magic power to attract everyone's attention.
In the new media industry, a good public name can not only attract the attention of fans, but also increase the number of fans.
Recently, I heard Mr. Kunlong say in one of the courses that he used to run the micro
letter public number "Practical Psychology in the Workplace" and found that the number of new followers searching for the name was 300 every day.
Through these two cases, we can find that a good public name will have a great
advantage. Even in the case of no money and no resources to promote, through the name will be able to every stable access to daily new fans.
This is much easier and more efficient than the practice of some authors who work hard to write articles every day and end up with less than a hundred readers and less than 10 new
fans a day.
What are the characteristics of a good public name? After observing and studying a large number of account names, I found
some quality public number names generally have one or more of the following characteristics:
01, a good name needs to be remembered
A good public number name can make a deep impression on people, and can not be forgotten. If you see the name of a public number
word, remember it at once. If the subsequent user recalls his content, it will be very easy for him to follow the account again
. For example, the account "operation control", before I saw his dry goods
article in the circle of friends, and then I want to find this article again, I directly search the name "operation control" can be found
, especially convenient.
This is the first time I've seen this article.
02, a good name to arouse curiosity
In life, some stores have names that are easy to remember. Even some excellent store name, can also arouse people
curiosity, such as the name of the Supreme People's Hair Institute of barber stores, such as the name of the "Federal Tune Tea Bureau" of the teahouse,
sometimes see such a name, we are curious to go in to see.
Similarly, an interesting public name can also evoke the desire to learn more about it. For example, Mr. Kun
Long operates a public number "just free", I think the name is very interesting, I in the circle of friends
brushed to the account of the article, and at that time I happen to be free, I will be very curious to go to see the
account of the content.
03, a good name is easy to understand
A good name should be easy for users to understand, so that the first time they see the name, they will know that the account will
write what the content, thus reducing the cost of user education. There is a large number called "Late Night Simply Women", although
has done a great job, but I personally think the name of the account is not very good, first of all, the word "Simply Women" is very
remote, some people may not recognize. Secondly, when people first see the name "Simply Ugly", they may not know what it means, and it's hard for them to understand what the account is about, which
undoubtedly increases the cost of user education.
04, a good name is easy to spread
A good name should be easy to spread, read catchy, easy to spread by word of mouth. I have a friend
friend, her public number name is called "zero long heart", I initially typed, will often hit the wrong, typed
"Linglong heart". Even when I wanted to recommend her account to others, I had to emphasize that "zero" is
zero in capital letters. This increases the cost of spreading the word, and the effect of spreading the word will be greatly reduced.
1, analyze the characteristics of the audience to take the name
When we create a new account, we certainly need to determine the positioning of the account, think about what we write, the content to
who see. So we can analyze the attributes of the target users, including their age, cultural background, gender
proportion and other information, think about their common life scene and work scene, and understand what they have spiritual needs and material
material needs, so as to determine the account name.
The users who are interested in cars or have bought cars are definitely some of the users.
In response to this feature, there is an account name in the industry that is particularly good, and his name is "after having a car". A simple four
words, reflecting the main content of the account, but also see the target users covered. Even, some people imitate
this naming method, created a public number called "after the number", specializing in the operation of
public number for users who do not understand how to operate
public number service, so far also do very well.
2, highlight the keyword name
The public name, sometimes like the title of the article, it is best to be simple and direct. We want to build
set up a certain field of account, directly combined with the keywords of this pick up, and then add a combination of nouns and adjectives a
down on it. For example, the well-known accounts in the field of finance and economics, such as "Kung Fu Finance", "Bread Finance", etc., are
combined with the keyword of finance and economics. For example, accounts in the field of travel, such as "Travel Together", "Feekr Travel", "Global Travel", etc., all highlight the keyword of travel. There are many
examples like this, and it's a very practical and easy way to get a name, so you can try it.
3, creative name
A creative name, usually trigger the attention of users. Common creative naming methods, mainly
Harmonized and connotative. A lot of interesting store name, also love to name through the harmonic, it is said that Guilin Yangshuo has two
store is more hot, one is to sell bags store called "bag man", the other is to sell cloth store called "cloth weaving
Road". If these two stores also do micro-signal, directly with the store with the same name, I believe it will also be very creative.
The other is the connotation, that is, the account name reveals some kind of connotation, so that the user will be associated with some other meaning
meaning. For example, there is a famous restaurant brand in Beijing called "Call a Duck". In fact, most people
know the other meaning of "call a duck", but the author just took advantage of this association and took the name "call a duck". Because of this association, the name is unique.
4, highlighting the demand for the name
We know that any kind of product, including websites, APP can meet the needs of some users.
Similarly, different
The same public number as a product, can also meet the needs of different users, we can combine the account can meet
What needs to take the name.
For example, there are two big names in the automotive field that hit the nail on the head. One is called "WeChat
road conditions" and the other is called "check violations". As you can see from the names, these accounts are designed to meet the needs of car owners
to check road conditions and violations. By pinpointing their needs, these accounts are easier to promote and spread to their target audience
. However, since there are now nearly ten million public accounts, many of the popular demand names
may have already been taken. If you want to get a name from this direction, it's more suitable for some vertical-oriented accounts
number.
5, combined with the number of names
Sometimes, the public name with some numbers, including Arabic numerals and time numbers, can play the effect of emphasizing
. For example, the current very hot "ten o'clock reading", through this account, we can almost determine the account
No. of the time of the text, that is, every day late at night at ten o'clock will be released reading audio. With a name like that, it's very recognizable
and can even cultivate users' reading habits.
In addition, the use of numbers to take the name, there are many good accounts, such as "10 minutes of recipes", "30
seconds to understand the car", etc., are through the numbers, emphasizing a relatively short period of time to allow the user to see some of the wonderful knowledge,
or learn some skills. In this era of fragmented time, these accounts named way, will hit
those who are thirsty for the use of fragmented time to learn the pain point.
6, through the name of the person
Through the name of the person or the name of the artist to name the public, will be more effective for some of the more famous authors. Because the author's name
word, itself is a signboard, the direct use of people's names to name, can directly attract more popularity. Many famous
personal type of public number, are named in this way, such as a piece of advertising worth 600,000 "Mimi
Meng", such as the famous financial account "Wu Xiaobo channel", such as knowledge-based netizen "
Such as a lot of celebrities, their public numbers are named after their own personal names, stage names, etc.
This is the first time I've seen a public number in the world.
7, through the combination of hot words named
In the beginning, to share with you the example of a "workplace practical psychology", this account rely on the search account
name of this channel, every day there are 300 new attention to fans. The success of this account lies in the fact that the authors
named it after a combination of word searches. We use some big data sites, such as Webmaster Tools, Baidu Index,
Sina Micro Index, Ali Index, and other sites, to determine what the general demand of Internet users for a certain area is,
and then combine the relevant hot words to name the public number.
For example, if you take psychology as an example, you can see through the Baidu index that netizens are generally more interested in psychological testing, criminal psychology, young
children's psychology and other sub-divisions, then we can name the account in these directions.
Finally, I would like to continue to emphasize to you, for the new media practitioners, to take a pleasant public
number name, will bring twice the result with half the effort to the operation. A good name, in addition to attracting attention
force, easy to remember and spread, but also an effective way to increase the number of fans. If you are ready to operate a
new media account next time, before registering, must remember to think about the account name oh!