Since the outbreak of novel coronavirus, the government and major media have publicized the most, that is, don't go out, don't get together, wear masks, and wash your hands frequently. Correspondingly, masks and hand sanitizers have been looted, hoarded, and raised in price. In an instant, many beauty companies rushed to make disinfection products, hoping to recover some losses and make a fortune during the epidemic.
During the epidemic period, because it is inconvenient to buy, everyone will hoard a certain amount of hand sanitizer. This epidemic in COVID-19 has enhanced everyone's awareness of health and hygiene. According to relevant data, before the outbreak of new pneumonia, the proportion of households using hand sanitizer in China was 28%, and the penetration rate of hand sanitizer was still relatively low.
With the aggravation and spread of the epidemic, the daily sales scale of hand sanitizer has soared from about 2.8 million to 31 million+after October 9, which is about 11 times that of the year before. According to the data provided by Suning, after the epidemic was fermented, the sales of sterilized hand sanitizer soared by 2315%.
I believe that the most common thing people do during the epidemic is to wash their hands. No matter when they go out, they will go to wash their hands at home every once in a while, lest they be accidentally exploited by the virus. The rapidly increasing demand leads to the shortage of hand sanitizers. Hand sanitizers of both big brands and new brands on e-commerce platforms and Wechat business platforms have been snapped up by everyone, which seems to be a life-saving straw for beauty companies that are at a loss because of the epidemic.
However, the sequela of frequent use of alcohol-containing disinfectant hand sanitizer is that hand skin may have symptoms such as allergy, redness and roughness. At this time, hand cream is very important, and the sales of hand care products will increase accordingly during the epidemic period, which is also an opportunity for beauty companies.
In fact, in addition to the disinfectant hand sanitizer with Wei Xiao Zheng No.,there is also a disinfectant hand sanitizer with Wei Zhuang Zhunzi. This kind of hand sanitizer will be mild and non-irritating, and its composition is very similar to that of facial cleanser, and it will do little harm to the skin of hands, but it may only be simple to clean, which has little effect on sterilization and antivirus.
In addition, the laundry detergent with antibacterial and antivirus effects during the epidemic period is also welcomed by everyone. When you return to work, you need to go out frequently. In the public * * * sealed space such as the subway bus elevator, it is inevitable that all kinds of bacteria will be stained on your clothes. When you get home, you need to wash your clothes in time to prevent pollution at home. Ordinary laundry detergent can only be cleaned a little, but in special periods, you need products with disinfection and sterilization effects with stronger cleaning power.
Although disinfection products showed a substantial increase during the epidemic, will it continue to grow for a long time after the epidemic? Can enterprises follow suit and kill products?
Since the SARS in 2113, coupled with the economic development in China and the improvement of people's living standards, hand washing has indeed become a good habit for everyone. However, as people gradually forget the SARS incident, some of them gradually wash their hands without using hand sanitizer, but only with clean water. Even if they wash their hands with hand sanitizer, it is just ordinary daily cleaning, and it is rare to use hand sanitizer containing alcohol.
However, this black swan incident really taught people an important health and safety lesson. Xiao Bian believes that the popularity of xiaosha products will remain high for a long time to come, and it will become people's new demand or long-term demand.
However, enterprises are not encouraged to blindly follow the trend when they see that disinfection products are easy to sell at this stage. Because it is the epidemic period, the traditional big brands such as Verus, Didu and Shufujia have been robbed of their stocks, and people's panic has caused everyone to snap up other small and medium-sized brands, which is a prosperous scene. Once the epidemic is over, the market returns to normal, and the supply of big brands is sufficient, these enterprises that kill products because of the epidemic will hoard a lot of goods and cannot sell them. What should they do?
Although there are many business opportunities during this epidemic, I hope that enterprises can keep a clear eye on consumers' needs and their later development, do a good job in relevant market research, and do the right thing at the right opportunity, so as not to make a mistake and become a lifelong regret.