Let's first analyze the reasons why customers enter your store, which are nothing more than the following three reasons.
1, the psychology of taking advantage is not to say that the price of goods is cheap, but to make customers feel that there are bargains to take;
2, herd mentality, two stores that buy the same thing, if your store seems to have more customers, then the average person will refer to the behavior of most people to adjust their behavior and choose to enter your store for consumption;
3. There is extra value in the store, which deserves customers' attention.
When designing and promoting the drainage scheme, we should also grasp these three psychology of customers.
Here are four simple and practical strategies and methods to promote drainage, which you can refer to and learn.
Drainage mode 1: drainage of low-priced products.
Take out one or two products in the store for low-cost drainage, regardless of profits, to attract customers into the store first.
Fruit shops often do this kind of activity, for example, a box of strawberries sold in 20 yuan 10 yuan, and a pineapple sold in 2 yuan15.8 yuan a catty; There are also some restaurants that promote one or two special dishes as drainage products, such as sweet and sour pork ribs in 5 yuan of Xinbailu and plum and peanuts in 3 yuan.
Drainage Method 2: Super Gift Drainage
Buy a deduction coupon or a voucher to send a super gift.
As we also introduced before, Sister Chen, who runs an electrical appliance store, made a batch of vouchers from 200 yuan. When she bought the voucher, she gave the customer a small electric fan worth 80 yuan, which can be used directly as cash. If you are a customer, will you come back to spend the vouchers you bought in the future? The answer is yes.
If you don't spend money, it's equivalent to 200 yuan to buy an 80-yuan electric fan, and Chen Jie doesn't lose money. When customers come to spend, sales will go up, and the profit of electrical appliances will be calculated at 30%. Even if the customer just used up the money from the vouchers and bought products from 200 yuan, Sister Chen Can earned 60 yuan. As a gift, the cost of a small electric fan is actually less than 60, so it is also earned while draining.
What other smart businesses will give super gifts? Taobao Tmall JD.COM online shopping deduction card. The purchase cost of merchants is very low. As long as customers come to the store to spend money, they will get one, which is a valuable gift for customers.
Drainage scheme 3: sponsor other businesses to drain gifts.
Cooperate with the merchants near your store and tell them that customers who spend freely in their stores can come to your store to get gifts for free. Worried about losing money? Don't be afraid, as long as the marketing plan is well designed, customers will definitely pay for it voluntarily.
For example, if you run a clothing store, you can cooperate with nearby stores to let customers come to your house with receipts and get scarves or belts worth 10 yuan for free. Pay attention to the gift value 10 yuan, but the cost should be low, and it is best to control it within 5 yuan.
When customers arrive at the store, you can tell them that they can take a belt with the receipt, or they can choose what to buy in the store and deduct 20 yuan money. As long as customers choose to buy other products to deduct 20 yuan, the sales in the store will go up. There is a detail to pay attention to here. It is suggested that the prices of products in the store should be above 50 yuan, so as to ensure that you will not lose money after deducting 20 yuan.
Most customers actually prefer to buy other things instead of taking gifts directly. On the one hand, they find it difficult for white-collar workers to enter other people's stores and make others feel greedy and cheap. On the other hand, they will also think about things worth 10 yuan, which is more cost-effective than deducting 20 yuan for free.
Drainage mode 4: WeChat group drainage
Add the old customers accumulated at ordinary times to the WeChat group, and promote them in the WeChat group through business activities such as coupons, team battles, bargaining and lottery. It can not only activate old customers, but also split more new customers. There are also many tools for online business activities, most of which are paid for, but some are free. For example, the official account of WeChat, Daofangbao, provides all kinds of free commercial activity tools and activity strategies, and has 72 advertising platforms with advertising resources, covering more than 800 million users and supporting more than 65.438 billion daily exposures. The most important thing is to send free trial tickets and pay for the results. We have done such a test before, and more than 400 old customers have evolved into four large groups of 500 people in a week.
When the passenger flow comes, are you afraid of no income?
Of course, no matter which drainage method, we should pay attention to the customer's point of view, accurately grasp the customer's psychology, and let customers get a good buying experience.