membership management system
1. Member management
Record the detailed information of members. In membership management system, members' online and offline consumption, participation in activities and redemption of points are counted. When the member information changes, the merchants modify it for management and analysis.
2. Member's Birthday
The merchant sets a member's birthday reminder, gives the member a blessing and a card on his birthday, and establishes an emotional relationship with the member.
3. Commodity management
Record the product details in membership management system merchants for management. After customers spend online and offline, the changes of product inventory data are synchronized, and merchants replenish goods in time to avoid inventory shortage or inventory piling, and formulate corresponding marketing strategies according to the sales situation of each type of products.
4. Online and offline management
Plan activities online and offline, make statistics on activities participation, and adjust activities cycle and strategies.
5. Formulating a price strategy
When a merchant formulates a price strategy, it is not to reduce the price blindly, but to adjust the price reasonably and adopt the method of small profits but quick turnover. Membership management system adjusts the price according to the amount of customers' consumption, the time period, the selling degree of products and the stored value consumption of members.
6. Make an activity strategy
According to the relevant statistical data, do a good job of data analysis on a regular basis, then carry out activities, push out the activity content, and post the activity information at the door of the offline store online.
7. Develop a QR code marketing strategy
Customers scan the code and pay attention to WeChat official account's acquisition, post the QR code on the goods, and also develop a large red envelope wall to attract users' attention.
8. Testing product quality
The repurchase rate is determined by the customer's satisfaction with the product. Through statistical customer consumption records, product sales, etc., we can see which products have low sales, and analyze whether it is the product itself.