Even on the B1 level, Shanghai Plaza 66 can gather high-end luxury brands such as DIOR, PRADA, Armani, etc. From the brand level, it can be said that it is "either rich or noble".
Shanghai Plaza 66 B1 layer brand
From the industry point of view, Shanghai Plaza 66 fashion apparel and watch and jewelry retail brand is the absolute "protagonist" of the B1 layer, food and beverage only THE COFFEE ACADEMICS, Pierre Marco Rini two light catering brands. From the store layout point of view, they are distributed in the B1 floor east and west sides of the elevator next to the public **** space area, did not occupy the B1 floor other retail stores location, greatly enhancing the utilization rate of the commercial space of the entire B1 floor.
Shanghai Plaza 66's B1 floor business
Featured interpretation: brands catering to young customers
In addition to high-end luxury brands, Shanghai Plaza 66 also gathers a number of new trendy brands to cater to the needs of young consumer groups.
Peng Zhaohui, director of Hang Lung Properties, disclosed in an interview with WinBiz.com, "In response to the trend of young customers preferring personalized and designer brands, Plaza 66 has introduced a number of high-profile trendy brands on the B1 level, including many brands that have entered China for the first time, such as Valextra, Golden Goose Deluxe Brand, and Chiara Ferrareira," he said. Brand, Golden Goose Deluxe and Chiara Ferragni", of which Chiara Ferragni is the eponymous brand of the famous Italian fashion blogger Chiara Ferragni and its first directly-managed store in the world.
Shanghai Plaza 66, B1 floor
This move, in the view of Du Bin, general manager of RETREAT's leasing service department, is a sign that Shanghai Plaza 66 is further expanding the advantages of its flagship store while focusing on being close to the needs of white-collar workers in neighboring office buildings.
In addition, in terms of hardware and service details, Plaza 66 has also created a more comfortable shopping environment through this upgrade. For example, in the bathroom on the B1 floor, in addition to regular rest areas such as mother and baby rooms, Plaza 66 in Shanghai is specially equipped with a dressing room to provide consumers with rest and make-up.