The brand KFC is very familiar to almost everyone. Even if some people haven't eaten KFC, they must have heard of it. You can imagine how big an IP KFC is. It is precisely because of this that as long as you can become a KFC franchisee, it is a very certain thing that business is good. So far, you have not heard of any KFC franchise store that has lost money and closed down. KFC intends to join the registration form
KFC is a multinational chain restaurant in the United States, and its joining project belongs to China Yum! Brands Group and has formed a strategic alliance with Pepsi. It constantly introduces new products, or repackages previous products, making them come back again, aiming at people's mentality of trying new varieties and getting more cash registers.
Different from other franchisees, domestic KFC franchises adopt the franchise policy of "not starting from scratch", transferring its self-operated stores to qualified franchisees, and allowing them to continue to use KFC brand management, which eliminates the preparatory work for franchisees to open stores, making it more convenient and quick to take over.
KFC prepares for joining new stores by itself. It does not accept franchisees' applications for opening stores, but only single stores, and does not grant exclusive rights to the franchise areas.
so how much is the joining fee for KFC? It is reported that to join a KFC franchise store, you need at least 2 million yuan, and the training expenses are all on your own. After joining, you also need to pay 6% of the turnover as the franchise fee and 5% of the advertising promotion fee every month.
Although the initial investment of KFC's franchise fee is relatively high, the goal can be achieved quickly, usually within one year, which is very suitable for franchisees with certain catering management experience and abundant funds to join the business. If you are interested in KFC joining projects, please leave a message for consultation!
KFC's franchise advantages
1. Its reputation is relatively high, and its franchise agents have the support
I believe that young consumers who have a representative brand of western-style fast food should be familiar with it now. At the same time, as a world-renowned fast food brand, KFC has become the second largest chain-type enterprise in the world in the production and sales of fast food, and it ranks 81 th in the global ranking of restaurants with development value. KFC's franchise project is a qualified market development potential and brand strength.
2. The products are delicious and healthy
The appearance of KFC in China market has directly or indirectly promoted the development of western-style fast food industry in China, and KFC pays more attention to the quality of products while paying attention to market development. Moreover, all the raw materials used by KFC franchisees are uniformly distributed by the headquarters, so this has greatly improved the overall product quality of KFC.
3. With the development of the market, there is huge room for brand development
Now China is gradually moving towards the road of revival, which drives the fast-paced development of people's lives. As a fast-food KFC, this is undoubtedly a relatively broad market. Because of this, the KFC franchise project has established more than 5311 KFC franchise stores in more than 1,111 cities and regions in China in the 31 years since it entered China. Moreover, KFC franchises in the market, and judging from the reaction of the China market, KFC's franchise strategy is correct and correct.
4, qualified business philosophy
For such a huge franchise chain brand, KFC's business philosophy is to constantly introduce new products to the market, or repackage the products previously sold to meet the cognitive mentality of consumers for new things. Moreover, KFC franchisees have high-priced restaurants and low-priced restaurants, which are mainly formulated for consumers with different spending power in the market, so as to facilitate consumers' choice. Moreover, every product of KFC has the characteristics that people can never get tired of eating, which is due to KFC's mysterious own technology. With the continuous development of computer technology, KFC has realized the ability of computer to make ingredients, and KFC's ingredient list is kept and compared, so the majority of KFC franchisees don't have to worry about the danger of losing ingredients.
5. Mature market operation experience and reliable joining
KFC is one of the early brands in the market, and has rich experience in global chain business and mature market operation mode. Moreover, they are also very experienced in the whole market operation, and this advantage is very important for KFC franchisees. Therefore, on the whole, the market development potential of KFC is very huge.
KFC joining process
1. Cooperation consultation
Franchisees consult online customer service about cooperation matters and ask for information about KFC joining.
2. On-the-spot investigation
Visit the headquarters, introduce the project, visit the training base, consult and answer questions.
3. Qualification evaluation
When applying to fill in the Application Form for Joining, the head office will evaluate the qualification of joining according to the relevant materials submitted by the applicant.
4. Signing a contract
After the qualification examination, both parties formally signed a franchise contract.
5. Site selection and store building
According to the site selection provided by KFC franchisees, determine the feasibility of the site selection of the project.
6. Shop decoration
The design department provides the decoration scheme and gives guidance.
7. Personnel training
According to the opening plan, personnel will be sent to KFC's franchise headquarters direct store in advance to receive the whole store practical training.
8. Preparation for opening
① Determine the opening time. (2) to determine the opening discount and publicity in advance. ③ Determine the content and process of opening activities. (4) trial operation to see the operating results, if there are any shortcomings, deal with them in time.
9. Opening
The headquarters continuously pays attention to the operation of KFC franchisees and gives them business guidance and help.
reference source: KFC official website.