Laoxiang Chicken is a Chinese fast food brand, featuring 180-day-old chicken and Feixi old hen soup stewed by Nongfu Spring. It is mainly cooked by China to meet the daily dining needs of families in China. As of 20 19, Laoxiang Chicken has served 600 million consumers, with an average of 400,000 people entering the store every day. ?
In the 20 18 list of top 70 fast food enterprises in China, "Hometown Chicken" became the first brand of Chinese fast food in China and officially became the leader of Chinese fast food in China.
In 2020, we will launch a strategy conference and officially announce our entry into (new) first-tier cities such as Beijing, Shanghai, Shenzhen and Hangzhou.
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Brand story:
In the 20th year of Guangxu reign in Qing Dynasty (1894), Sheng Yuan, the great ancestor of Shu family in Xixiang, Hefei, opened a "Shu Da Fresh Chicken Soup Shop" in Yangdadun, next to the ancient post road from Hefei to Lu 'an, specializing in Feixi old hen soup. Because of the selection of excellent chicken, the use of ancient well water, homemade secret recipe, and the old hen soup cooked with fine fire, it is delicious and attractive. Passers-by heard the fragrance and dismounted, and diners said it was fresh. Celebrities presented plaques praising "China's unique skill".
Shu Congxuan, the fourth generation descendant of Shu, opened Feixi Old Chicken Restaurant in early June 2003. ?
20 12 March Feixi old hen changed to hometown chicken.
In 20 19, the number of shops exceeded 800.
During the epidemic in 2020, hometown chickens were reported by CCTV many times, praising the store's "washing hands and eating" action, which was clean and hygienic.
Baidu encyclopedia-hometown chicken
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