The new rules will penalize merchants who fail to report or report inaccurately!

From the start of the takeout on-line, merchants and riders due to "slow food" conflicts continue to escalate: riders because of slow food, delivery time is short, overtime was penalized, and the business end of the system has not yet been out of the meal on the single, slow food inside the aggrieved also called the injustice.

The new rules, can ease the contradiction between merchants and riders?

And the content of the new rules will have what impact on the restaurant owner?

The takeout platform issued a new "meal reporting" rules:

Early reporting, late reporting will be punished

The "meal time" of the merchant is an important information in the delivery of takeout, and it is also the easiest to make the merchant and rider The company's "delivery time" is an important piece of information in takeout delivery, and it's also the most likely cause of conflict between merchants and riders.

Whether or not a merchant reports the delivery time directly affects the delivery efficiency of the rider and the dining experience of the customer.

Beginning in November last year, Meituan began trial runs of new "order allocation" algorithmic rules, iterating on the slow delivery of food by merchants and the inability to contact users and a variety of situations, and launching the "post-delivery scheduling" function.

And from March 1, the new rules for merchants on the Meituan takeout platform to "report their meals" went into effect.

1. Failure to report or non-truthful reporting will be penalized

If a merchant has a low rate of reporting or non-truthful reporting of meals, it will be penalized.

The platform will be controlled accordingly, and the rules are as follows:

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The rules of "reporting meals" were announced on February 22nd - February 28th, and came into effect on March 1st.

What constitutes a failure to report or a non-true report?

There are 2 common types of non-true misreporting by merchants, one is early reporting and the other is late reporting.

Advance reporting - errors are reported immediately after the order is taken!

Late reporting - saving the orders together and reporting them, waiting for the rider to arrive after the meal is served, and then reporting them again, error!

These two cases of "misreporting" will be recognized as "non-true reporting", and the platform will deal with them in accordance with the rules if they accumulate to a certain number of times.

2. Rewards for merchants with a high "real reporting rate" and real-time display of the status of the merchant's meals

In addition to the relevant penalties, there are also incentives for merchants with a high "real reporting rate" of their meals.

The platform will show customers the real-time status of the business in real time (as shown below)

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And such a status of the business can help customers to grasp the business's "progress of meal preparation", to reduce the customer to the business's meal counseling, and to avoid the disturbance of business The first is to make sure that you have a good idea of what you're getting into.

If there is a dispute about an evaluation or complaint, the merchant can also rely on the order "tracking information" to deal with the dispute or complaint.

3. The rate of reported deliveries accounts for 10% of a store's score

And both penalties and rewards will have a direct impact on a store's score on the takeout platform.

The store score is an indicator system to measure the business ability of takeaway merchants, and the meal completion reporting indicator will be added to the store score system, which occupies 10% weighting in the merchant's store.

Calculation of meal reporting score:

Meal reporting score = true reporting rate factor X reporting rate X100X10% weighting

4, the last 7 days as a cycle, cumulative calculation

And the new regulations point out that the reporting rate is calculated as the number of completed orders reported in the last 7 days/total number of orders received in the last 7 days.

The true reporting rate is the number of orders reported as completed in the last seven days/the number of orders reported as completed in the last seven days.

So the last seven days are cumulative.

Open the Netease news to see the wonderful picture

Takeaway platform meal out of the new rules,

Can become riders and merchants "peacemaker"?

In 2019, China's online takeout market stood at 577.93 billion yuan, up 36.0% year-on-year.

Due to the impact of the epidemic and the rapid rise of the "home economy", China's online takeout market is expected to grow 15.0% to 664.62 billion yuan in 2020.

Behind the expansion of the takeout market, there are also many thorny issues, such as the intensification of conflicts between merchants and riders, and the frequent occurrence of conflicts caused by food delivery.

The release of the new rules for reporting meals on the Meituan platform is also an attempt to ease the relationship between the two.

1, merchants and riders clash frequently, the introduction of the new rules or will ease the contradiction between the two sides

"Takeaway brother because of the slow food angrily smashed store was violently beaten 4000"

"Takeaway brother and the clerk argued, the fight ended up turning into a group beating "

"Riders and merchants have conflicts, put toothpicks in milk tea"

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In the past two years, such news events are frequently reported by the media, because of the slow delivery of food, the stores and riders between the small set off a war of curses, the big one punches and kicks into a criminal case.

And for businesses, there have been cases where riders have maliciously left dishes behind, and customers have mistakenly thought the food was slow, affecting the dining experience and giving stores bad reviews.

Now the takeout platform's "meal report" rule was introduced, mainly to solve the already sharp contradiction between riders and merchants.

After the meal is reported, the platform will then send an order to the nearest rider, who will be able to pick up the meal immediately after arriving at the store, without delaying the rider's time.

After the optimization, part of the high reporting rate merchants can also have a real-time dynamic display of food preparation, poor evaluation of the new basis for misjudgment, can make the customer's experience better.

2, to help improve the efficiency of takeaway, takeaway meal process is more standardized and standardized

Takeaway from the emergence of, has been a rough growth.

In the case of the imperfect rules of the takeaway platform, it makes the riders become trapped in the system and makes the stores' interests suffer.

Catering bosses have mentioned in the comments that in the past, when the stores are the busiest, but also one by one to reply to the riders, a bunch of riders blocked in the stores out of the mouth of the store, the clerk in the packing, busy outside of the meal, but also have to keep replying to the rider out of the meal speed and the situation, the two sides are delayed work efficiency.

Today's iterative updating of the rules makes the entire takeout process more regulated and standardized.

Like before, the time and rider delivery time is confusing, and therefore lead to a series of vicious consequences, today's takeout meal reported, reported and then sent single, takeout meal process has rules to follow, there are standards of rewards and punishments, which will enhance the efficiency of the entire takeout industry.

The improvement in takeout efficiency will also allow customers to have a good dining experience, which will feed back into the store's evaluation, and the store's efficiency on the takeout side will be improved and enhanced as a result.

Professional catering network summary:

Perhaps, the emergence of the new rules of the takeaway platform, many restaurant bosses will find it very troublesome, will complain.

But for the entire takeout industry, the new regulations are to make the process more standardized and refined.

When you are powerless to change the rules, adapt to it, and those who take the lead in adapting to the rules may get a different result.

What do you think of Meituan's new "food report" rule? Feel free to share your thoughts in the comments section.