Why do marketing nodes say "sweet" after July and say "sweet" in August? Because August is not only a summer vacation, Tanabata is also the most active time for students, couples and even single dog groups. How can major brands easily give up such a key marketing node? Here, we have prepared a hot marketing calendar for you in August, which not only has operational suggestions for different industries, but also introduces hot spots in more detail! Click on the picture below to view the latest marketing cheats in August 2022. Key marketing nodes of this month: Army Day, Qixi Festival, National Fitness Day, China Physician's Day, and a good start. Daily marketing node: beginning of autumn, summer marketing keywords: red, passion, patriotism, queqiao, fitness, sports, promotion, autumn tiger, changing seasons, learning, youth, campus commonality: basic. You can do small programs through Yuanfeng e-commerce, which can be put into use quickly and provide rich social marketing tools. ) 0 1/ army day hotspot index: ★★★★★★ ★ Keywords: patriotism, red, blood, tribute, positive energy, defending the country Date: August 1 Suitable for industries: industry government, public welfare recommendation function: home poster, platform. Such as loyalty, love, etc. As a starting point, looking for a point of convergence with the enterprise. From the perspective of caring for soldiers, it is also possible to set up exclusive holiday concessions for soldiers/military families to convey positive social energy. 1. Knowledge popularization: In this "red and professional" festival, the government organization can hold a quiz on the knowledge of the Army Day, analyze the answers, and increase the understanding of the significance of the Army Day. There are various forms of answering questions, such as answering questions every day, spelling and winning prizes, to stimulate the enthusiasm of participating users. 2. Army Day publicity: You can express your reverence for soldiers through posters and H5. At the same time, it can also spread the spirit in line with the Army Day, such as not forgetting your own initiative, tenacious struggle and perseverance. 3. Festival avatar: Through the holiday avatar, the exclusive Army Day avatar is generated, creating a festive atmosphere and triggering the circle of friends to follow suit. Pay attention to follow the trend: follow the trend, face the soldiers and revolutionary martyrs who defend the country, and don't vilify them for the sake of heat. 02/ Tanabata Hotspot Index: ★★★★★ ★ Keywords: love, confession, lovesickness, sex, companionship, magpie bridge, cowherd and weaver girl Date: August 4th, suitable for industries: clothing, beauty, health care, cake baking, all-category recommendation functions: discovery, vouchers, platform red envelopes, pre-sale, adding members to Tanabata, also known as Georgie Festival, July 7th. The legend of the Cowherd and the Weaver Girl adds romance to Valentine's Day in China, but this is not the real reason for this festival. Qixi originated from people's worship of natural phenomena, time and numbers. As early as the Book of Songs, people knew something about the astronomical phenomena of the Cowherd and the Weaver Girl. By the Eastern Han Dynasty, there was a personalized description: "The Weaver Girl crossed the river on Qixi, and the Magpie Bridge Meeting". Direction: Merchants can plan couples packages, plan online and offline interactive games, create a festive atmosphere and attract consumption. For example, from the meaning of "in pairs", plan a team battle between two people. Posters can make use of legends related to Tanabata, such as Cowherd and Weaver Girl, to create exquisite visual posters of ancient style. Clothing uses functions such as home page or discovery to build a festival venue and launch a "Valentine's Day Dating Wear Guide". Promote planting grass in the form of a complete set of accessories for couples, which can be matched with limited-time discount activities in shopping malls. At the same time, you can launch a "you date, I pay" activity to collect high-quality buyer shows. On the one hand, we can promote amateurs by planting grass; On the other hand, it can encourage fans to participate in the program and improve customer stickiness. Beauty/photography can be combined with holiday characteristics to launch a series of photography theme suits and beauty makeup suits. Merchants can promote event posters on WeChat official accounts, communities and friends circle one month in advance, and can cooperate with the poster distribution function to split them through old members. Registered members can get vouchers, and booking holiday packages can be directly deducted. Health care can use the function of paying and membership card to launch the exclusive membership card activity of Tanabata, and use the card to give away a number of offline package experience coupons, increasing the frequency of customers' visits to the store and draining offline. In order to intensify activities and attract more new fans, it is suggested that friends buy members to enjoy ultra-low price concessions on Tanabata Day to promote the new fission of old customers. Cake baking prepares holiday cakes in advance, and goods open pre-sale mode to lock customers in advance. For new and old customers, different promotion modes can be adopted: old customers return large coupons by paying courtesy activities to promote repurchase; New customers use the first order to reduce benefits to attract orders. All categories can launch Tanabata-related activities on content platforms such as community/WeChat official accounts. In addition to love story topics such as confession and dating, we can also share cultural knowledge such as national traditions and folk stories according to the characteristics of festivals. 03/ beginning of autumn Hotspot Index: ★★★★★ ★ Keywords: seasonal change, autumn outing, autumn harvest, harvest date: August 7th Suitable for industries: daily necessities, food and beverage, clothing, beauty cosmetics Recommended functions: limited time discount, coupons, platform red envelopes, integral mall beginning of autumn, this is the first 13 solar term among the 24 solar terms, and it is also the first solar term in autumn. However, beginning of autumn does not mean that the hot weather is over, and beginning of autumn is still in the heat period and has not yet come out. Department stores can launch marketing activities with the theme of "stocking in autumn", and at the same time, they can do meticulous operations for different types of customers: use membership management to distribute red envelopes to old users, cooperate with the platform information function to promote the content of activities, attract old users to write off coupons and buy autumn daily necessities. New users directly carry out full reduction or discount activities to increase the unit price of customers and achieve the purpose of promotion. Food/drinks cater to the holiday characteristics, and launch the "beginning of autumn Sticking Autumn Fertilizer" campaign, select food, drinks and other goods suitable for gifts, and cooperate with the promotion activities such as "I want to give gifts" in shopping malls to meet consumers' demand for holiday gifts. At the same time, we can launch the whole store ladder full reduction activity, buy more and give more, and increase the enthusiasm of customers. Clothing promotion can cooperate with holiday activities in two ways: summer goods are mainly clearance goods, which can be promoted through discounts, with the functions of spike and limited time discount. The new autumn clothes need a lot of new clothes at this time, and the new autumn clothes can be combined with member benefits to launch exclusive discounts for members; Or issue exclusive coupons to members to achieve the purpose of pre-selling new products and diverting members. At the same time, you can also use live broadcast tools such as video numbers to try on clothes and promote planting grass. Beauty/medical beauty can mainly promote autumn nourishing whitening products, conduct courtesy activities for new customers, and attract a new wave of members for all skin care/medical beauty projects; In addition, after registering as a member, new customers can directly enjoy the discount and convert it into sales. Old members can enjoy discounts on autumn whitening and hydrating products in the form of point redemption, and promote the repurchase of old members. The whole category can launch the theme activity of "the first time in autumn", and with the store's main products, users who participate in the theme activity can get cash coupons without threshold to attract consumers to place orders. 04/ Mid-Autumn Festival Hotspot Index: ★★★★★ ★ Keywords: peace, courage, guarding, remembering, ancestor worship, talisman, ghost festival Date: August 12 Suitable for the industry: recommended functions of the whole industry: group reunion, spike, coupon, platform red envelope, integral mall Mid-Autumn Festival New Year's Eve, Tomb-Sweeping Day and Double Ninth Festival, which are also called China Festival. People have the custom of paying homage to their deceased relatives on this day. In fact, the Mid-Autumn Festival is not only as simple as burning paper, but also setting off river lanterns, burning street clothes, making eggplant cakes, offering sacrifices to ancestors and setting off sky lanterns. This tradition exists in ancient and modern times, which embodies the ancient people's thought of "being cautious in the end and pursuing the distance" Pay attention to the situation: respect the customs of Mid-Autumn Festival everywhere. Don't play tricks and over-publicize supernatural spirits. 05/ Summer vacation hotspot index: ★★★★★ ★ Keywords: summer, solar term, last solar term in summer, late summer, date of cooling in summer: August 23rd, suitable for industry: recommended functions of the whole industry: grouping, spike, coupon, platform red envelope, integral mall summer vacation, which is the 14th solar term among the 24 solar terms. Being in the heat is "out of the heat", that is, out of the heat. The significance of summer heat in daily life is to remind people that the summer heat is gradually disappearing and the weather is turning from hot to cold, so we should pay attention to preventing "autumn dryness". At this time, introducing the topic with "Farewell to Summer" can easily arouse the buzz of readers. Tea drinks can be promoted according to the fruits of the season, and the second cup can be promoted by friends at half price. Retailers can launch loyalty card activities. During the activities, they can get free merchandise exchange activities by collecting loyalty points, which will bring customers continuous repurchase. Parenting education/ticketing card The hot summer has passed, and the theme of the activity can be "Autumn is just right, walking with you". Can be combined with local tourist attractions, launch autumn parent-child outdoor activities, cooperate with group work and other marketing promotion activities. By selling electronic cards online and verifying offline, customers are locked in. Customers who participate in the activities automatically become dealers, and dealers give certain commission rewards for sharing goods. Fresh fruit and vegetable merchants promote the supplement of meat ingredients and do shocking early adopters to recruit members. Fruits and vegetables are promoted by hydrating and light products to cater to customers' tastes; Promotion of online activities can be established by offering discounts to stores. Shop-type businesses can start to promote member discount areas and improve the unit price and joint rate of shop customers. Customers who move to stores can focus on promoting stored value activities. Members recommend the following ways to play stored-value games: recharge the gift amount, recharge the goods, recharge the first order for free, recharge the whole audience discount and recharge the coupons. All categories can carry out community topic interaction with the theme of "Farewell to Summer". Brand merchants can combine holiday attributes and commodity selling points to promote their brands through special holiday posters. End The above is the recommended gameplay from the perspective of e-commerce transformation. Specific marketing promotion needs to plan a more suitable scheme according to brand positioning and target users. However, when marketing, you should remember to follow the trend, or you will accidentally roll over. August is coming, let's catch the tail of summer together ~ get more dry goods, welcome to leave a message at the bottom of the comment area, or trust me privately!