Big Data Business in the O2O Era: Who Has Been Subverted
In the past two years, along with the rise of the mobile Internet, almost all Internet users have realized that an era of change is coming. Human beings are both excited and fearful in the face of change, and this fear stems from their unfamiliarity with the future and their skepticism about their own control. So the current market has spawned a variety of new concepts to depict the future scene. But Haozi believes that most of these new concepts are only based on the original PC scene summarizes the upgrade, does not have a subversive significance. Because since the change, although the future how unpredictable, but its logic should be reconstructed and new. These concepts will be what Hozi do not know, and if the concept of the future prediction has a fulcrum, that is based on the technical basis of logical reasoning, the original various molding scenes should be zeroed.
First of all, let's talk about the foundational concepts: O2O and big data. O2O is the concept of communication between online data and offline behavior. Big data is built on a large number of Internet-based data collection, mining, so as to provide support for decision-making, services, functions. That is, in the era of mobile Internet, through the means of O2O to realize the real data interaction, so as to form a big data-based products and services. The reason why it is "big" data is that it will no longer use shortcuts such as random analysis (sampling), but the method of using all the data? The type of data will be more user-based in the form of various data modules.
As KK said (Haozi is not a believer in KK, just happened to glance at one of his words), the mobile Internet era will enter a "data business" era. All of the Internet profit model will be centered around big data, which will be different from the PC era of traffic as the core. If Android or WeChat is to do the ecological level of products, then big data is the basis of these ecological products. As if the real ecological crops, minerals. Big data deposits are not formed through thousands of years of physical evolution, but through the offline data collection of various behaviors to generate. The mobile Internet era more entrepreneurs to do the product is the seeder, harvester, excavator, kitchen, processing and so on the various industrial chain business.
Based on the basis of the above data business, let's briefly talk about a few will be subverted by the concept of the Internet foundation.
Platform: The mobile Internet era will get rid of the concept of the platform for the purpose of attracting traffic, replaced by a platform based on data integration, that is, the formation of the industry chain mode with data as the core. For example, the discovery of the oil fields in Daqing, around Daqing that will form a platform for oil-centered industries. There are petroleum machinery industry, petroleum processing industry, as well as supermarkets and restaurants to meet the life of oil workers.
Customer experience of products: O2O is the way to enter the mobile Internet era, so the customer experience in the mobile Internet era is not just an APP or a public number of cell phone interface, process and other concepts, offline operation is friendly, whether it is enough to 2 (i.e., docking with the online system) will become the focus of the customer experience.
Traffic is king: this core concept created in the PC era will be completely subverted and replaced by big data. A platform's ability to collect data and process it will be the key to success or failure. A platform's data will have a magnetic effect, the bigger the data, the stronger the attraction. Of course, the attraction function will also exist for a long time, but its core position will be replaced by big data.
Valuation: The PC-era product valuation based on click-through rate and traffic will change as the core position of traffic is subverted. The product's data collection and precipitation ability, data mining ability will become the main basis for product valuation.
Profit model: The transaction form of big data will tend to be diversified, not simply selling leaked private data, but based on the platform of the data resources of the various applications of mining development. The platform will categorize and manage various types of data, produce various pipeline output interfaces, and give various types of interfaces according to the needs of downstream developers. If the platform's data resources are a mineral deposit, there will be various types of excavators and processing enterprises to obtain the data they need to pay, and processing enterprises will also sell their data products to enterprises with more refined requirements. Thus forming a huge industrial chain. Based on the above assumptions, the higher the tier, the higher the profits made by the enterprises.
Since this is a subversion, it will be systematic, and here we just choose a few more basic concepts to elaborate. Of course, the above understanding is only based on the existing technology and personal practice, through logical reasoning derived from the prediction of the vision, mobile Internet technology is changing rapidly, ever-changing, especially the degree of acceptance of the transformation of the offline people there are too many variables, may also be elaborated on the above is just a bullshit, only for readers' reference.
The above is a small number of people to share about the O2O era of big data business: subverted who the relevant content, more information can be concerned about the Global Green Ivy to share more dry goods