why can't sales always go up? Obviously all the work has been done, the service is impeccable, and the ranking is still not up? It's time to create an explosion. With the explosion, it's called a shop. So why do Taobao sellers have to create explosions?

Explosions in Taobao stores

The first purpose of creating explosions

The purpose of creating explosions is to improve the sales volume, conversion rate and DSR of stores. After creating explosions, it can also increase the exposure of stores, create a strong foundation for the sources of traffic in stores, and at the same time promote the natural traffic of stores. Hot-selling products can improve the store's ranking

In fact, a single explosion has little impact on the score of the whole couple, but if an explosion is created in the early stage, the overall foundation of the store will be improved, which will drive the sales of the whole point. In this case, the benefits to the store will be very great, not only the overall weight of the store will be improved, but also the search label of the store will be improved, and the baby's search ranking and natural traffic will be affected. After the explosion, we will attract more buyers and stimulate consumers to achieve our profit. We can drive many treasures by making good connections, and even use the explosion to create a small explosion group in our store, further improving the purchasing power. The nature of the second explosion

whether 1 is a seasonal product

is very important. A seasonal product should be prepared in advance, and it should be prepared in advance. You should not drive ducks to the shelves, and then push them after selecting the right products. Of course, it needs a certain volume when doing it in the early stage, which is also conducive to future promotion. As long as the season arrives, it is no problem to explode

3 Quality assurance

Quality is the top priority of the product, and you must not relax, otherwise it will be your own trouble in the back, and the return rate and bad review rate will definitely be high. The DSR of the store will come down at once, and the quality of the product is good, which can make buyers feel sticky about your store, promote the second consumption, or introduce customers to you.

4 Whether the main picture can attract customers? Therefore, the proportion of wireless terminals is getting bigger and bigger. A good picture will definitely affect the click-through rate of your store. The click-through rate of an explosion must be very high, and then it has a unique value point. You can only ask the question of conversion rate after attracting buyers.

5?

Whether the detail page is in place or not determines our conversion rate. We introduce it through visual effects, and then it's time to look at your detail page. If a baby wants to be an explosion, the detail page must be attractive enough to highlight the selling point of the baby, so that buyers will have the desire to place an order at a glance, which is what we call shopping guidance. In the early design, we should have a clear goal, understand the people targeted by our baby, and learn to put themselves in perspective.

6 What is the favorable rate

If you want to become an explosion, you must have enough favorable comments, so that you can be recognized by consumers. Good comments can promote consumers to place orders and quickly facilitate transactions, and pay attention to the setting of buyers' shows.

7 Whether to collect and buy is very popular

In the early stage, especially for seasonal products, the collection index is one of the important criteria to judge whether it can become an explosion, and the collection index goes up, then the early stage of this model is definitely no problem.

How should the third explosion be done? 1 Keyword factor: We should select keywords with good correlation with the baby, and be careful when choosing words, so as not to waste time in selecting keywords. We mainly focus on accurate traffic when promoting in the early stage. Relatively speaking, the keyword competition in this part is not great, and the traffic is not much, but it should not be too bad depending on your click-through rate and conversion rate. The lean progress in the early stage is to stabilize the foundation, so it will be in the later stage. 2 Title factor: A good title can make the finishing touch. For now, most people will visit the store only if they can attract him by looking at the promotion map. Indeed, few buyers will enter the store by looking at the title, and they will not put the mouse on the product. The title will not come out at all, but the title of the product cannot be optimized for this reason. The title must be creative, because the system will automatically identify your title to match the right crowd. If it is well written, the store label will be on. 3 launch time and region

We should integrate our baby's own advantages, select the appropriate region and time to launch in the early stage, and we should also take into account factors such as logistics and season, and then set your bid according to the market competition, increase your bid at the right time, and it is worthwhile to burn money. 4 keyword quality score should improve the correlation between keywords and titles and your own baby, so that your score will not be too low. When adding words in the initial stage, you should keep at least 8 points or more. In this way, you should have a number of ideas and methods. With correct operation, the quality score can easily go up, and PPC can also be steadily reduced, so that the limited delivery can achieve the maximum return

After a period of testing, With a certain data base, if there is no change in the flow rate and the conversion rate is not good, then this fund will be basically scrapped, and it is not necessary to be the main push. It is also a waste of time to be the main push in time. If it is an upward trend, then the potential of this fund is very good, and it can be vigorously promoted and built. Now, more and more people are promoting the through train. The through train is no longer a simple tool to create explosions, but also plays a more important role in driving the overall natural search traffic of the store, which is why we want to drive. If the natural search traffic brought by the through train is driven for a month or two, most of the traffic still depends on the through train, then you should think that there is something wrong with your operation. If you do this, you will not only reduce the weight of the store, but also think that the natural traffic will be the mainstay in the later stage. The ultimate goal is to improve the traffic and sales of the whole store.