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Is KFC operating well in China?
It is understood that Fujian Shengnong Group, the largest broiler food processing enterprise in southern China, is one of KFC's largest suppliers in China, mainly supplying KFC restaurants in Fujian, Yunnan and Guangxi; Shanxi Suhai Group Co., Ltd. is the largest broiler breeding, processing and export enterprise in the central and western regions of China, which mainly supplies KFC restaurants in the northwest and southwest regions. In addition, Henan Dayong Industrial Co., Ltd., Weifang Zhucheng Foreign Trade Company and Shandong Xinchang Group Co., Ltd., the largest local chicken processing enterprises, continuously provide chicken raw materials for KFC every year. Shanxi Suhai Group, which started from raising chickens, was a small state-owned factory before 15. From 65438 to 0999, KFC cooperated with Suhai Group, and Li Haicheng became the "central farm" in the northwest and southwest markets of KFC. Let's take Suhai Group as the "chicken" for the time being to analyze the "mysterious" source of KFC chicken. Suhai Group introduced Avi strain chickens from the United States, and then hatched a large number of chickens through cage culture and artificial insemination technology, and then provided them to all farmers in a unified way. When these chickens arrive at the farmers' farms, they are not fed whatever they want, but are fed by the company. It is said that the formula of feed was developed together with experts from China Academy of Agricultural Sciences, and farmers will come here to pull another load of feed after buying chickens. Farmers raise and use drugs as required, so that Suhai Group can recycle all adult chickens. Because KFC has many special requirements for chicken products, such as the weight of chicken, it takes about 52 days for ordinary chickens to be slaughtered, while KFC only needs about 42 days. Therefore, it only takes two months for farmers to return a batch of adult chickens, and a chicken has almost a profit of more than one yuan. There are more than 5,000 farmers raising chickens in Suhai like this, and Suhai Group sends tens of thousands of chickens every day. In the eyes of farmers, Suhai is a big tree for them to get rich, and Suhai Group regards farmers' chicken farms as the first workshop. For slaughtering and processing, KFC's requirements for suppliers are almost harsh. After passing the quarantine inspection, the hairy chicken must stop feeding water for 24 hours before slaughter. When slaughtering, the chicken should be electrocuted first, only electrocuted, not electrocuted, so the current, frequency and time should be properly controlled; The scalding temperature is about 60 degrees and the time must be one and a half minutes. At this time, the chicken feathers can be scalded just right, and will not cause any harm to the chicken. The bleeding time should also reach one and a half minutes to ensure that the blood in the chicken can be drained clean, so that the chicken will be fresh and have no fishy smell; Finally, it should be precooled for 45 minutes in disinfectant at 0 ~ 4 degrees Celsius. Pre-cooling is for acid discharge, disinfection and sterilization. After so many complicated procedures, the chicken was sent to the teacher's workshop. For the weight, specification and size of chicken processing, KFC requires each chicken to be divided into 9 pieces, the weight difference of each piece of chicken should not exceed 2 grams, and the size and even appearance should be basically the same. When you see a piece of chicken cut so much, you have to measure it with a ruler. Visitors who see such a scene for the first time will be surprised without exception. According to the logistics requirements, the chicken provided by Suhai Group is supplied to KFC's restaurants in the northwest and southwest markets, mainly including Chengdu, Chongqing, Kunming, Lanzhou and Guiyang, as well as KFC in other places, which add up to more than One Happy and Fifth stores. The chicken sent from Suhai Group today will be served to consumers in the restaurant tomorrow. KFC brought the international standard quality requirements of catering industry to its suppliers in China, which promoted the growth of chicken consumption in China. Through cooperation with multinational groups such as KFC, chicken suppliers feel the idea of improving the feeding environment of chickens, shortening the growth cycle of broilers and gradually improving the production efficiency of chicken. It is understood that from the introduction of excellent breeder chickens from the United States in the early 1980s to the present, it took 49 days for 1984 chickens to grow to 2 kg, only 37 days in 2004, and it was shortened by 12 days in 20 years, with an average annual shortening of 0.6 days; In other words, a 49-day-old chicken in 1984 weighed 2 kg, while a chicken in 2004 weighed 3.03 kg. In the past 20 years, the daily gain was 2 1 g, with an average annual increase of1.05g. On February 28th, 2008, Northern Economic News reported the meeting held by Yum! in China. The brand of Inner Mongolia. According to the article, KFC has sold more than 65438+300 million chickens since it entered China in 1987, which is equivalent to 1 chicken owned by everyone in China. We are China supplier of KFC. Under the scenic Wuyi Mountain, we have a broiler production and processing enterprise-Fujian Shengnong Group, with total assets exceeding 654.38+0.2 billion yuan, covering an area of 6,000 mu, employing more than 6,000 people, raising 50 million broilers every year, with an annual broiler processing capacity of 654.38+0.2 billion. Surprisingly, this "chicken kingdom" was founded by Fu Guangming who abandoned politics and went into business with a bank loan of 20,000 yuan. 1983, Fu Guangming, who worked in the armed forces department of Guangze County, gave up his "iron rice bowl" and resigned to start a business in the sea-raising chickens. Relying on my own savings and bank loans, I set up my own company-Guangze Chicken Industry Co., Ltd.. 1994. Guangze Chicken Industry Co., Ltd. expanded its production and introduced broiler processing lines from abroad. Shortly after it was put into production, KFC, a world-famous fast food brand, entered Fuzhou, and it was urgent to find a broiler supplier. KFC found Guangze Chicken Industry Co., Ltd., and after investigation, the two sides quickly reached a cooperation agreement. Cooperation with KFC means that enterprises have reliable sales revenue and stable profits. At the same time, with the corresponding technology transfer and training of KFC every year, the annual output value of Youguang Chicken Industry Co., Ltd. reached 654.38+0.2 billion yuan in just four years, and the annual order volume of KFC accounted for 70% of the total annual sales of Youguang. From 65438 to 0999, Guangze Chicken Industry Co., Ltd. was renamed Fujian Shengnong Industrial Co., Ltd., and developed from a small-scale private enterprise into the largest broiler production and processing enterprise in southern China and one of the top 500 private enterprises in China. As a world-famous fast food brand, KFC will test the raw materials provided by suppliers in strict accordance with international standards. At the same time, China suppliers are often trained according to their respective weaknesses and deficiencies, so as to bring the international standard quality requirements of the catering industry to KFC's China suppliers. Fu Guangming knows very well that in order to become a long-term and stable chicken supplier of KFC, the product quality must be in line with international standards. Therefore, Shengnong Company invested heavily in introducing modern feeding and processing facilities with international advanced level, and gradually became the most modern broiler production and processing enterprise in China. In addition, Shengnong Company also implements KFC's standardized star system evaluation management and food safety HACCP quality management system, and carries out strict quality inspection procedures at key control points for each processing procedure. A very ordinary chicken, if you regard it as an industry, you will find that every production link may lead to another industry. Because of this, at present, the production and sales rate of chickens raised by Shengnong has reached 100%. The products are not only supplied to KFC, but also exported to Japan, Russia, South Africa, the Middle East and Hong Kong SAR. The story of another KFC chicken supplier comes from Zhucheng, Shandong Province. There is a commercial group with fixed assets of 2.6 billion yuan-Shandong Zhucheng Foreign Trade Group Company. As one of the largest chicken suppliers in KFC, Zhucheng Foreign Trade has cooperated with KFC for more than ten years, supplying about 5,000 tons of chicken to KFC restaurants every year, with a purchase amount of about 70 million yuan. KFC has many special requirements for chicken products. First of all, the temperature of the henhouse is controlled between 20℃ and 30℃ during the feeding process, which has strict requirements on the weight of chickens. Generally, chickens need to be raised for about 52 days before they can be released, while KFC products only need to be raised for about 42 days, so it only takes two months to raise a batch of adult chickens. At that time, some enterprises did not want to adjust the chicken source to take risks, which once led to a very tight supply of chicken in KFC. Zhucheng Foreign Trade Group introduced new chicken breeds to cooperate with KFC under such circumstances. KFC's money is not easy to make. Facing the harsh procurement requirements, Zhucheng Foreign Trade Group has established four quality monitoring systems: feed production, feeding process, epidemic disease and drug use, and slaughtering and processing. In addition, according to the requirements of the international market, the construction of large-scale, standardized and standardized commercial chicken farms has been accelerated. At present, Zhucheng foreign trade has become one of the largest broiler production and export bases in China and the largest county-level foreign trade group company in China. "For KFC, this is like an industrial ecological perpetual motion machine." An industry insider said so. How does "Made in China" earn money from KFC? If a natural disaster occurs in a certain place, the donor country will always air all kinds of relief materials. We can often see this scene on various TV screens. But if someone tells you that pancakes are regularly flown from one country to another, what do you think of first? Is it an international rescue or a military operation? Neither. Instead, KFC shipped foreign batch-processed pancakes to China to provide dough for the new Mexican chicken rolls. In June 2002, after more than a year of preparation, KFC launched a new product named "Subversion Hamburg" in nearly 700 restaurants in China. This exotic meat roll is made of lettuce, chicken legs and seasoning wrapped in a palm-sized dough and made into a cylinder. Since it was introduced to China, it has been widely welcomed by consumers. Just as consumers feasted their eyes, probably no one thought that the two raw materials in this seemingly simple foreign meat roll were imported at first. One is a unique seasoning "salsa" made of tomatoes, red peppers, onions and other vegetables, and the other is a "dough" wrapped outside. If it is understandable to import specially prepared "salsa", then even a piece of "dough" has to be imported from the United States, which is incredible. If a KFC restaurant sells 100 Mexican chicken rolls a day, according to the calculation of 700 restaurants at that time, KFC will sell more than 25 million noodles a year in China, but the actual number is obviously far more than that. Faced with such a huge business opportunity, isn't there a domestic dough supplier to see it?