1. Whether the project party has industrial and commercial registration, and whether the industrial and commercial registration of the project party is within the validity period;
2. Some project parties may hold licenses of others, and investors need to distinguish whether the licenses held by the project parties are owned by the project parties themselves. When the project party provides information, it should pay attention to whether the enterprise name in the information is consistent with the enterprise name and business scope on the business license provided by it. If not, the project party needs to make a reasonable explanation. When signing a contract, it is necessary to sign a contract with the legal person on the business license and affix the official seal of the legal person on the business license. For the sake of safety, you can make further inquiries with the local industrial and commercial authorities that issued the license.
3. According to the relevant regulations of the state on franchise chain, the project party must meet the conditions of 2+ 1 (two direct stores, operating for more than one year) before inviting foreign investment, which is a special policy issued by the state to protect the interests of investors. According to Science Investment, a considerable number of projects actively engaged in franchise chain investment can not meet this requirement, which violates the relevant provisions of the state, and investors must remain vigilant.
Second, credibility.
In view of the heavy losses of some investors in the current franchise chain, it is necessary to conduct a reputation inspection on the project side before considering joining. The contents of the inspection mainly include:
1. Is the office address provided by the project party true and consistent with the address in the business license? Not long ago, several Hubei people rented a room in an office building near Peking University, got a business license, then hung banners to attract investment for the project, and fled with money a few months later. This kind of thing often happens, so investors need to examine the duration of the project enterprise and how long it has been in operation. Generally speaking, the longer the operating period and working history of an enterprise, the more reliable it will be. If necessary, you can inquire about the lease term of the project party, how long the rent has been paid, when it will end, and whether the project party has paid the house rent on schedule; From the size of the registered capital of the project party, we can also see its strength and ability to bear the liability for breach of contract, which are very detailed work;
3. Some project parties are willing to publicize the number of participants through oral, advertising and materials. This figure is often very large to increase the attractiveness to investors, and attention should be paid to investigating its authenticity;
6. Can it be displayed on the authoritative platform of integrity? Many affiliated investors began to turn to the third-party platform to submit relevant project and enterprise information to Anxin, so as to determine the authenticity of the project and its enterprise information, which provided a favorable basis for investors to choose projects. Therefore, entrepreneurs can use it to inquire about their own entrepreneurial projects, and you can also choose the projects that suit you from the enterprises and their projects published on this website. Because these enterprises and their projects have been applied for review and adopted by entrepreneurs, they are very reliable.
Third, risk.
In order to ensure the free profit of the project, investors must fully investigate the risks of the project. The contents of the inspection include:
1, project feasibility investigation;
2. Investigation of project pioneers. Take a fancy to a franchise chain project, you can look at the operating conditions of the people who join the project. The object of investigation can be provided by the project party, but it is best for the investor to choose it himself and observe it as a consumer. Don't tell the other party. The contents of the survey include store location, hourly customer flow, all-day customer flow, product popularity, operator's mode of operation, number of employees, business proficiency, and estimate its cost and input and output.
Then appear as an investor and ask the other party directly. Many times, if the other party's business situation is not good and has feelings for the project party, it will introduce the real situation to you. If the business is in good condition, it may be hidden from you, or the introduction is false to prevent competition. At this time, investors need to have good judgment. Then we can draw a realistic judgment by comparing the investigation with the introduction of the project party. It should be noted that, generally speaking, the investigation between the model rooms of the project party is unreliable; When investors inspect franchisees with poor operating conditions, they should find out the reasons for their poor operating conditions, sometimes it is the franchisees' own reasons, or their lack of ability, or they don't listen to the guidance of the project side. Investors generally like to listen to the story of the franchisee, because the other party is similar to their own identity, and it is easy to share weal and woe, so that they miss good projects. However, if you feel that you really don't have the ability to distinguish, you might as well believe it. After all, for small and medium-sized investors with insufficient risk tolerance, investment safety should be the first consideration;
3. Understand whether there are intellectual property disputes (technologies, trademarks, etc.) among the project parties. ) and brand, and whether it has full ownership;
4. Understand the taboos of the project party and under what circumstances it may be disqualified from joining the chain, and understand whether the taboos set by the project party are reasonable. These details should be clearly written in the contract. If there is no such content in the contract, the contract can be supplemented for explanation; If necessary, it is also necessary to make clear the refund of paid fees. For example, under what circumstances the investor withdraws from joining, the project party must refund the deposit, which should be clearly written in the contract. For projects that require franchisees to pay fees for a certain period of time, such as paying management fees and service fees for 2-3 years at a time, investors should be vigilant to prevent the other party from leaving after collecting money, or running away when things are not going well. In order to improve the safety of investment, investors can discuss with the project parties the ways of installment payment, such as how much to pay when learning technology, how much to pay when taking equipment and how much to pay when producing qualified products.
Four. sustainability
It is difficult for investors to choose the right project. Of course, I hope to be able to operate for a long time and bring myself benefits. To this end, investors also need to investigate the sustainability of project operation, including:
1. Whether the operation of the project party is standardized, including the code of conduct and articles of association. Code of conduct: whether there are unified internal and external signs; Whether the operation process is standardized; Whether the process is standardized, whether the service process is standardized, etc. , whether to provide franchisees with unified and standardized training, training items and time, whether to charge for training, and charging standards. Specification of Articles of Association: Whether the project party provides a unified operation manual, service manual, management manual and training manual, and whether the manual is standardized, feasible, easy to implement and unambiguous;
2. If distribution is needed, whether the distribution equipment is complete and advanced, whether there is a unified distribution center, the quality and management of distribution personnel, whether the distribution center can respond to the requirements of franchisees in time, whether the distribution raw materials are often in short supply, and whether the distribution price is reasonable and changeable. It is normal for some project parties to charge very little initial fee and put all their profit points on the later distribution of raw materials. However, with the increasing investment of investors, they can't get away easily. When distributing raw and auxiliary materials, the project party charges at will, the price is getting higher and higher, and the conditions are getting more and more harsh, which makes franchisees feel blackmailed, which is very abnormal.
Is this the reason why Li Deyi, an investor, cooperates with Sichuan? The fish head fell out and he started his father Li. However, most investors are not as lucky as Li Deyi or as powerful as Li Deyi. Li Deyi used to rely on building materials to have strong savings. If small and medium-sized investors encounter this situation, they have to admit that they are unlucky, so they should take precautions. Therefore, the delivery price should be made clear to the project party, and all possible situations and disposal methods, possible losses and claims should be recorded in the contract. Another is that the project party will not deliver the goods to you, and the raw materials you need are easy to find by yourself, so you must be vigilant for such projects. This shows that the threshold of this project is very low, the possibility of being imitated is very high, and the competition may be rampant.
Verb (verb's abbreviation) Extensibility Everyone wants business to get bigger and bigger. A project for three to five years can only be a storefront of seven or eight square meters. The income of several thousand yuan per month shows that such a project lacks expansibility. Scalability comes from two aspects. First, whether the project party has the determination to make the cause bigger and whether it has a long-term strategic plan, this is from the top. From a low level, whether the project can provide strong support for investors' market expansion. At present, most franchise chain projects focus on fast-moving consumer goods, restaurants, snacks, fashion accessories, health products, trendy household items, trendy electronics, small household appliances, and community service products such as laundry and beauty salons. And they are generally very dependent on advertisements. Can the project party continue to advertise, can it cover a certain range, and can it provide strong promotion support, such as material support and policy support, if necessary? All these have a direct impact on investors' business expansion. Whether the project party can continuously enhance its own brand value has an indirect impact on whether the investor can effectively expand; Second, the product innovation ability of the project also determines the result of investors' growth. After a project is launched, some project parties have not launched new projects for several years, and the old projects have not been improved and innovated, so the market can only shrink gradually.
Six, extensive inspection of the project, not only to examine the project leader's personality, personality, experience, knowledge structure, enterprise resources, social resources, but also focus on the project team. At various investment promotion meetings, we can see that many investment promotion teams are improvised by grassroots teams. It is not difficult to imagine that such a team, wearing a tie with a red scarf, a pair of shoes that have not been polished for three years, and a suit that has been twisted into oil stains, can provide you with what kind of protection for your future investment projects. The investigation contents of the project team include: first, the quality, work experience, work experience, past performance and word of mouth of the team members; The second is to examine the complementarity of the team in personality and specialty; The third is the stability of the team. For some experienced investors, by observing the project team and interviewing the project side in a surprise way, reliable conclusions can be drawn.
Test a project through these, and I think you will find the best project. (Liang Xiao)