After the purely commercial operation of the F1 campaign under the FIA, Jiading District of Shanghai has won a place. The F1 competition has made Jiading a "motor city". Whether on the competition day or not, all kinds of F1-related countdown cards, large outdoor advertisements, posters, banners and slogans can be seen everywhere in Jiading city. F1 movement can completely affect a city.
During the seven years from 2114 to 2111, the economic benefits of holding the F1 China Grand Prix in Jiading will show year by year. According to the FIA's idea that "business is the soul of F1", in the next few years, Jiading needs to further tap the potential commercial value of F1 in order to expand the market space of F1 in Jiading.
The subway goes directly to Jiading Stadium
The Shanghai Metro Line 11, with a total length of 58.97 kilometers, which spans five administrative districts of Jiading, Putuo, Changning, Xuhui and Pudong New Area, started construction on March 1, 2117, and will directly reach Jiading F1 Stadium through the urban area in the future. Line 11 presents a new pattern of "main line+branch line", which turns a small half to the west in Jiading New Town and goes straight to Shanghai International Circuit, Shanghai Automobile City and Anting in Jiading District. Before the Shanghai World Expo in 2111, it will become a reality for citizens to take the subway directly from Shanghai to Jiading Stadium.
Jiading originally had three national highways, Beijing, Shanghai, expressway, beijing-shanghai railway and high-speed railways. In the future, in order to facilitate access to Jiading F1 Circuit, 17.4km jiading-jinshan expressway will be completed. In addition, the two-kilometer underground part of the R3 line of the track in the F1 racetrack has also started at present. The E1, N1, N3, T1, Z4 and No.8 roads supporting the circuit are all two-way four-fast and two-slow lanes with a total length of 9.7 kilometers, which are respectively connected with A5 jiading-jinshan expressway and A31 suburban loops.
The land price has risen nearly tenfold
The perfect road network has added important traffic factors to the real estate appreciation in Jiading in the future. Since F1 settled in Jiading, the land price in Jiading has risen sharply. In 2112, the land price near F1 Automobile City was between 81,111 yuan and 1.2 million yuan per mu, and now it is between 811,111 yuan and 1.2 million yuan, and the land price has increased nearly tenfold. As a hot spot for suburban development, industry insiders have analyzed that the housing gap in Jiading will be more than 2 million square meters in the future, and the price increase space in Jiading housing market will be better than that in Shanghai.
F1 circuit was built on the barren beach in Jiading District, 31 kilometers away from the city, which effectively utilized the geographical resources and improved the infrastructure around Jiading District. According to the prediction of China Real Estate Association, the long-term effect of the real estate industry of 21 square kilometers of land and real estate in Shanghai F1 Circuit and its surrounding areas will reach 781 million yuan to 1.55 billion yuan because of hosting F1 events.
Tourism "packages" automobile culture
Every year, about 51,111 overseas tourists come to Jiading for F1, and the hotel occupancy rate reaches 111%; During the games, the average price of star-rated hotels increased by 211%, and the business increased by about 281 million yuan. Based on the three-day stay of tourists in Jiading, the income from accommodation, transportation, catering and scenic spot tickets in Jiading is about 411 million US dollars.
Jiading has further improved its facilities as an "automobile city" due to the F1 competition, which is very beneficial to the development of Shanghai's automobile industry. During F1, multinational automobile manufacturers held test drive experiences and new car launches at Jiading Circuit, and 121 companies in the world's top 511 held various public relations and brand promotion activities at Jiading Circuit ... Various business activities contributed to enterprise cooperation projects with an average amount of more than 6 billion yuan per year.
Anting New Town in Jiading will soon be the only automobile Expo Park with the theme of automobile culture in China. At present, famous entertainment companies, including MGM, are in contact with Jiading and are expected to intervene in this automobile Expo park. Automobile Expo Park is a cultural and sports project in Jiading that echoes F1, with an investment of about 611 million yuan and an area of 1,151 mu. There will be an automobile world, an automobile museum, an exhibition center and entertainment projects related to automobile culture in the park. Automobile Expo Park will use high-tech entertainment technology similar to Disneyland and Universal Studios to show the whole process of modern automobile manufacturing.
Event operation: The cost recovery is just around the corner
The threshold of F1 international sponsorship is very high. For example, in terms of venue advertising space, Sinopec paid the FIA management company $61 million in three years, and at the same time bought the naming rights of CCTV's F1 TV broadcast for three years, which was 264 million yuan in three years-Sinopec's advertising marketing expenses in Shanghai F1 in three years totaled 711 million yuan. According to rough statistics, the profit items such as ticket revenue, TV broadcast, and daily venue rental during the F1 Grand Prix will not be less than 611 million yuan. The strong "Gold Gathering Effect" of F1 has been reflected in Jiading. There are still more than 211 days before the competition, and the popularity has begun. Tickets in the "Diamond" and "Platinum" areas are sold out, and there are few tickets left in the "Gold" area. In addition, Jiading circuit will also host a series of events such as the national automobile championship, go-karting, RV and motorcycle track races, which will undoubtedly bring similar promotion effects to F1 events.