This issue is still relatively complex, non-sentence two sentences can finish, then I'll come today to a simplified, with a few simple words to tell you how to do takeaway operations.

Selected address

The location of the takeaway is not as elaborate as a purely physical store, but it is also very important, basically to meet the following needs:

The takeaway consumer group within 3 kilometers is larger.

If it is not a pure takeaway store, offline consumption of store exposure and natural traffic guarantee.

Convenient for takeaway boys to pick up food.

Satisfy the basic needs of sewage exhaust fumes.

Selection of categories

Selection of categories, according to their own advantages and takeaway big data, choose their own suitable categories.

*The method of selecting categories: takeaway platform - category - Top10 sales and customer unit price statistics, to derive the corresponding sales space.

Doing pop-ups

Doing takeout to form their own meal characteristics, to do the Netflix dishes and word-of-mouth dishes. Let consumers think of the store when they see the dish, and think of the dish when they see the store. With explosive dishes to attract traffic, word-of-mouth dishes to spread, the formation of the core competitiveness of the small store.

Doing visual

Both offline stores and online store decoration, you have to be willing to invest time and money.

Offline physical stores should be clean and tidy.

The online store should carefully take pictures of each meal, detailing each meal from the source of the ingredients to the preparation techniques.

In the age of the Internet, visual presentation is very important, the shooting of pictures is very important to give consumers a licking feeling, in order to contribute to the consumer's desire to buy.

Doing promotions

The store is just online, the traffic is less, the beginning is not recommended to directly use the new store 7 days of traffic privileges. It can be done in the following steps:

The first week, try your hand. Let the store to adapt to the operation, in the case of not many orders, it is easier to get by, at this time to increase the full reduction and discounts.

The second week, optimization. Through a week of trial hand, optimize the dish structure, find the store problems.

The third week, weighted. Use the traffic weighted for new stores given by the platform.

The fourth week, adjustment. Do an analysis of the sales of the third week, adjust the back of the marketing policy, determine whether the main concessions or exposure.

Do exposure

Bland traditional practices, no marketing, no set of takeout, it is difficult to make a difference, the basic payment exposure or to buy.

Point gold promotion

Range treasure

Platinum Booth

Diamond Booth

Super Traffic Card

Golden Signs

Kangaroo Store Manager

For your preference

Merchants aloe

It is recommended that the newcomer can open the "point gold promotion "and "Kangaroo Store Manager".

Do repurchase

The higher the repurchase rate, the more traffic the platform gives.

Transferring the traffic from the platform to the private domain traffic, and then often issuing coupons in the private domain traffic, and carefully doing a good job of sending the circle of friends in the private domain traffic. Let customers become their good friends in the private traffic.

Doing a good job with the meals and forming word of mouth is an important way to form a repurchase.

In short, choose a good place, do a good meal, do a good job of marketing. One step at a time, the performance of the takeaway is bound to increase steadily.