? Under the wave of national entrepreneurship, the catering industry, which seems to have a low threshold, is favored by many entrepreneurs, but it takes a lot of investment and risk to establish a company or brand. Therefore, catering cooperation projects have become the first choice. How to choose a good catering project has become a difficult problem for investors. Let's take a look at Yuanji Chinese hamburger franchise store!

At first glance, the market environment

Rule 1: consumption trend

Consumption trend, that is, intensity.

First, the current fiery degree; The second is the fiery degree of the future. Fire now doesn't mean fire in the future, and no fire now doesn't mean no fire in the future.

Good projects must conform to the direction of economic development and the trend of people's living standards, with healthy trends, such as sushi, baking, coffee and pasta, and professional trends, such as hot pot and pizza.

Give a very classic example: 20 13 extremely hot cheesecake, as bright as a meteor and as short as fireworks. This phenomenon is very common, and it is easy to appear in projects that focus on single items. The product is single, the life cycle is short, aesthetic fatigue appears prematurely, and the market shrinks and disappears rapidly. But young people are easily attracted by such projects, so please take a long view and don't blindly follow suit.

Rule 2: Grounding gas

No matter how perfect the project is, it will also meet a more exciting market.

It is usually right, but there is no business, and it is more likely to be ungrounded. Ungrounded, in layman's terms, is that the project is seriously inconsistent with the three habits of taste, consumption and aesthetics of the customer base. For example, Fuzhou people like sweet food, while Wuhan people like salty and spicy food; Middle-aged and elderly people generally pay attention to cost performance, and after 90, they generally like trendy fashion; White-collar workers pay attention to ostentation and extravagance, while bosses pay attention to ostentation and extravagance.

Therefore, before deciding to invest, we must do a good job in market research.

Rule number three: be different.

The market environment is so complicated, what we are afraid of is not shortcomings, but lack of characteristics and personality.

Walking in the street, looking around, a double eyelid, a high nose and a pointed chin, except for confusion or confusion, except for numbness or numbness.

The same is true of restaurants, where guests change their styles almost every day and change places every time. What can attract customers in this situation? Of course it's special! No features, no customer loyalty; Second, there is no publicity highlight, which is quite passive.

Second, look at the project overview.

Rule 1: Make a comprehensive evaluation of the strength and brand of the enterprise.

Look at the history of the project. How many years have you been studying it? How many direct stores have you opened? How many Chinese hamburger franchisees are there? Look at the qualifications of the head office, examine the qualifications of restaurant chain franchisees within the scope permitted by law, and ask for relevant information to determine their legitimacy; Looking at the business model, as a franchisee, more emphasis is placed on considering the overall operation; Look at the management manual, which is the rule to ensure the efficient operation of the group. The more mature the enterprise, the more perfect the system and the smoother the operation. This is the law of growth.

In addition, the strength of the enterprise determines the ability to resist risks and competition. Those projects with awareness have withstood the test of the market and have a good reputation and high credibility in the eyes of consumers and franchisees. Therefore, choosing a catering enterprise with good reputation and excellent corporate brand image is a necessary condition for the success of entrepreneurship.

Rule 2: Field trip

No matter how well a project is boasted, it is impossible to falsify the actual operation.

Therefore, investors should make on-the-spot investigations to fully understand whether the operating conditions of their direct stores and franchise stores are good, whether there are stable operating profits, and whether the profit prospects are follow-up.

For products, investors should focus on whether there is an independent quality control and management department in the inspection process; Whether there is the following quality management document system; Standardized quality control procedure documents; Full-time quality internal auditor; And perfect food safety management system. Through intuitive and in-depth understanding, we can perceive it.

Rule 3: See if the policy for franchisees is perfect.

The assistance policy is to safeguard the franchisees' own interests. For example, catering franchisees should provide comprehensive support for opening and choose regional markets and business districts; Staffing and recruitment; Regional market product positioning and regional product development; Pre-vocational training; Business preparation, etc.

Only a sufficiently perfect assistance policy can help franchisees reduce business risks and achieve stable and smooth operation.

Third, look at your own situation.

Rule 1: Ability to take risks.

Investment is risky. Do you really understand this famous saying?

This sentence represents two aspects: you have the hope of making money, but you should also be prepared to lose money. If you just earn money, you can deposit it directly in the bank until the interest income is good.

Having said that, I still try to reduce the risk. I advise novices not to choose to join those tens of millions of projects. Stable investment can ensure a decent project, and it will not be difficult to end it.

Rule 2: Where are your interests and abilities?

If you are not interested in catering, then you really shouldn't enter the business, because when you arrive, if you are not interested, you will regard catering as a business.

And catering is very interesting, only business, the loss is the guests, and later, the loss is their own.

With interest, talk about ability and choose the project that suits you. Opening a Chinese hamburger franchise store is not a whim, giving up in three minutes, nor is it a temporary difficulty. There is no way to start, no sense of accomplishment, and it is not helpful to the project itself.