Steps/methods

Target strategy

This strategy is necessary in restaurant marketing. For example, a restaurant that is very popular in other areas opens its first store in Beijing. Even if it is famous and has a good reputation, it is difficult for people in Beijing to have a concept of this new brand. In this case, the customer's first reaction is: this brand has never been heard, and it is uncertain whether it is delicious or not, so wait and see; What's the price of this store? Can it match my consumption level? What is there to eat in this shop? Do I want to eat in my usual shop?

_ branded customers

Brand positioning is closely related to the following marketing strategies. Catering brands are paying more and more attention to brand positioning and setting up portraits of target customers, such as white-collar workers, women between 25 and 38 years old, and so on. However, in the face of customer groups, we need a more labeled setting to attract a certain kind of more accurate people. People are attracted by labels. Even many people will try to integrate and change themselves because they yearn for such a label type of people.

_ principle of social identity

the principle of social identity is actually the so-called herd mentality. People have the habit of referring to the choices of people around them to correct their choices. This is why many times the minority will obey the majority. For example, most diners choose to eat in a shopping mall. There are many people at the door of a restaurant, but there are almost no people next to it. Most people will have psychological hints: the next one is probably not delicious.