The trademark case of Red Bull refers to a trademark dispute case between "Yangtze Red Bull Company", German Red Bull Company and its general agent "Beijing Red Bull Beverage Co., Ltd." decided by Beijing No.1 Intermediate People's Court in August 2118. Red Bull is an energy beverage brand originated from Thailand, which is very popular because of its unique marketing techniques and brand image. However, in the China market, the Red Bull brand has encountered a series of infringement and counterfeiting.

The controversial point of the case is that the registered trademark of Beijing Red Bull Beverage Co., Ltd. is very similar to the registered trademark of Red Bull Company in China, and the taste and packaging of the drinks produced by the two companies are also very similar, which triggered the opposition of German Red Bull Company and eventually led to a trademark lawsuit.

In this case, the court found that the trademark of Beijing Red Bull Beverage Co., Ltd. and the trademark of Red Bull Company were similar, and there were similarities in the drinks produced by them. Therefore, the court ruled that Beijing Red Bull Beverage Co., Ltd. was infringed, and it was necessary to stop using the trademark involved and bear the corresponding liability for compensation. In addition, the court also emphasized the principle of trademark registration and the protection of consumers' rights and interests.

As an enterprise involved in intellectual property rights, Red Bull Company emphasized the importance of its trademark right in this case and took active legal measures to protect its intellectual property rights. At the same time, the case also reminded enterprises to attach great importance to the protection of intellectual property rights in trademark registration and brand promotion to avoid infringement and plagiarism.