The title is as follows

For China people, Chinese cuisine has deeply irrigated everyone, and if human beings want to inherit this gourmet culture, they must give it a soul. At this time, the word copywriting appeared, which not only gave the soul of food, but also gave the brands in the catering industry an opportunity to package food.

In recent years, the rise of food documentaries such as China on the Tip of the Tongue, Breakfast in Jianghu, One City, and Taste of China has taken food to a new stage, which has made many people feel good about watching food programs. In addition to these video clips, there is also a brand food copy, and you can also feel the unique charm of food through words.

The nights are long and the days are short, so we can warm ourselves around the pot

Two people in one pot, three meals in four seasons, five flavors and six meals

Be an accompanying doll who gets off the table later than my father

Be a "stupid kid"

My mother likes to eat more than fish heads

Haidilao is the first choice in the food industry, and the bearer in the hot pot industry has already served customers. From it: "one pot for two people, three meals for four seasons, five flavors and six meals." Poster copy can feel that hot pot is not a carnival of a group of people, but also a person's alone time.

In this regard, Haidilao launched a set of scene-based marketing posters during the Hot Pot Festival last year, taking life as the entry point, integrating the family atmosphere, and creating a loving interaction of hot pot.