Beijing Yasen Auto Accessories Exhibition has really been done! In the comprehensive evaluation of industry exhibitions, in recent years, many institutions and media have received rave reviews and won the highest recognition from their peers, and various indicators such as environment, people flow, exhibits and services are among the best. 20 1 1 Beijing yasen auto supplies exhibition, the author interviewed a well-known wholesaler in this field-Beijing biaozhe auto supplies club. What attracted him to the Yasen exhibition? Wang Yanlin, the owner of the club, said that in fact, a large number of businessmen like them have great influence in this area, and many manufacturers hope to open the market with the help of these wholesalers. It stands to reason that there is no need to run around the industry exhibition, so manufacturers can negotiate. However, every exhibition will have some changes and potential business opportunities. Many powerful emerging brands or enterprises will launch their own images and brands with the help of large-scale exhibitions. This is the dynamic information we need to know, which will play a very important role in promoting the optimization of partners and business expansion, and may explore greater market opportunities, and the performance growth in the new year will be more secure. With the continuous introduction of good projects, the differentiated competitive advantage of channel providers will become more obvious. The well-known "Yasen Exhibition" exhibitors have a more balanced structure, a wider range of choices, more comprehensive information, a clearer understanding of the future development trend and a more successful project operation. Large-scale exhibitions in the automotive supplies industry are a microcosm of the most convenient to understand the annual trend of the industry. World-class brands, high-quality products, brand-new market models and brand-new products all compete here.
According to the author's analysis, although there are many channel wholesalers who have stable supply channels and are not worried about the support of brands and manufacturers, it is difficult for them to give up because of the unique advantages of industry exhibitions. Because large-scale comprehensive exhibitions are places where all parties gather information, it is very important for buyers with stable supply channels to find "new" highlights in the industry, such as new manufacturers, new brands, new products, new ideas and new services for sustainable development. They can observe the latest fashion trends, appreciate the advanced concepts of various brands and intuitively obtain all kinds of leading information in the industry through exhibitions. Channel buyers (wholesalers) are "lucky" and "tested". For the domestic auto parts industry, which is in the rapid development stage, the comprehensive, professional and regional exhibitions all year round have made them very calm. In their own words, they have formed a very good selective thinking, which is also the reason why they give up attending some industry exhibitions appropriately in order to save time and business travel costs better. However, in the face of large-scale comprehensive exhibitions in the industry, it is difficult for channel buyers (wholesalers) to hold on. Their attitudes are surprisingly consistent. Every time they attend a large-scale exhibition, their knowledge is updated and their concepts are changed, especially for the excavation of new projects, which is an important key to the quality of their business. It is precisely because of these reasons that Beijing Yasen Auto Accessories Exhibition on March 20 13 1-4 has been on the exhibition schedule of buyers from these channels. In order to better grasp the channel market business and stabilize the brand agency right in the regional market, channel dealers have participated in large-scale exhibitions in the industry to find new products, and at the same time, communication with national channel dealers is also very important. A senior channel dealer once told the author that the main purpose of the exhibition now is to discover some new products.
In addition, given that the exhibition has gathered a huge lineup of buyers and professional visitors from all over the country, he further stated that channel competition is also fierce. When attending the exhibition, four or five buyers gather in a booth and compete for the same product. No one wants to miss the business opportunity. Years of experience in participating in the exhibition have made this group of wholesalers discover a rule that innovative manufacturers and emerging brands will definitely participate in industry exhibitions. Therefore, choosing new products is not so much an important purpose for them to participate in the exhibition, but rather an inevitable way for them to find stable business opportunities and keep up with the development of the industry in the future. Nowadays, there are more and more auto parts wholesale enterprises, which are trying to improve the single rate. They are often doing portal advertisements, bidding rankings and so on. Often these advertisements cost the most, and the effect is not necessarily ideal. Is there a marketing model that can display keywords in the industry on the homepage of search engines? News topic marketing mode Choose this marketing mode? As an effective promotion method, online news marketing of automobile accessories wholesale has gradually moved from the altar to the common people, and it is no longer so unattainable. At the same time, drawbacks have also emerged: the market is chaotic and mixed. These eight words are enough to represent today's online news marketing market. Prices are mixed, and even malicious competition has emerged; Malicious competition leads to the overspeed decline of cost performance, which makes enterprises lose confidence; Subjectively, operators and enterprises generally believe that online news marketing is simply issuing press releases. Operators only position themselves at the level of news release, and enterprises only regard operators as news release machines. This makes enterprises and operators fall into a misunderstanding and go to an extreme. In news marketing, we should follow its own greatest characteristics and the essence of news itself, so as to be fast, timely and accurate, but at the same time, the news it publishes must have a certain social impact and achieve a certain sensational effect in a certain field. At the same time, the information released by news can be generally divided into two categories: formal release (that is, press conference mode) and random release. In the formal press release, the press release will be formal and grand, with high grade, and the location will be carefully arranged, and journalists, heads of the press (media), heads of industry departments, representatives of various cooperative units and government officials will be invited. Random news release means that the media industry digs out news topics in society by virtue of its keen sense of news smell. Most of this kind of news is closely related to people's lives, and its sensation and social opposition will be less than the former, but its impact on society cannot be underestimated.
Automobile aftermarket wholesaler refers to a commercial organization that buys products from automobile aftermarket manufacturers and then resells them to retailers, corporate consumers or various non-profit organizations, and does not directly serve individual car owners and is located in the middle of commodity circulation. Sales scope and price are not limited by manufacturers. Automobile aftermarket dealers refer to units or individuals that have sales or services only in a certain region and field. Distributors have independent business organizations, have commodity ownership (buy out manufacturers' products and services), get operating profits, and operate single or multiple varieties, and the sales scope and price are limited by manufacturers. Automobile aftermarket agent means that an enterprise takes care of its business instead of buying out its products. It is a commercial behavior for a manufacturer to give a commission to a merchant. The ownership of the goods represented belongs to the manufacturer, not to the merchant. Because merchants do not sell their own products, but sell them on behalf of enterprises. Therefore, agents generally refer to commercial units that earn agency commissions from enterprises. Wholesalers, dealers and agents in the automobile aftermarket can be divided into national, provincial, municipal and county levels according to the geographical size. The places where wholesalers, dealers and agents of automobile aftermarket gather are mostly concentrated in automobile aftermarket product wholesale markets such as auto parts city and auto parts wholesale market, such as Zhejiang Tiantai, Wu Fang Tianya Auto Parts City, Nanjing Xinyi Auto Parts City, Tianjin North Auto Trade Park, Shenyang International Auto City, Xi 'an Daming Auto Parts City, Harbin Kelly Auto Parts City, Hefei Auto Parts City, Shijiazhuang South Second Ring Auto Parts Market, Shiyan Auto Parts City and Jiangsu Suqian Shuyang International Auto Parts City. Among them, Guangzhou Yongfu Road Auto Supplies Wholesale Market, located in Yongfu Road, Guangzhou, is one of the cradles of China auto supplies professional market and one of the largest auto supplies distribution centers in China. Founded around 1998, it is composed of more than 10 peripheral wholesale markets such as Fuyi, Yi Yun, Liyuan and Shanda, with more than 2,000 shops, dealing in tens of thousands of kinds of automobile supplies, mainly wholesale. At present, there are hundreds of auto parts cities or wholesale markets for auto supplies in China, and there are many counties and some big cities. For example, Beijing has 12, Shanghai has 1 1, and Nanjing has 6. Take Shanghai as an example. At present, there are Shanghai Du Tianhao International Auto Parts Mall, Shanghai Oriental Auto Parts City, Shanghai Longhua International Auto Parts Port, Shanghai Zhendong Auto Parts Market, Shanghai Pudong Youyou Auto Parts Market, Shanghai Songjiang Yexie Auto Parts Market, Shanghai Jinyang Guang Auto Parts Market, Shanghai Wuzhong Auto Parts City, Shanghai Hanghua Import Auto Parts City, Shanghai Tianlong Auto Parts Market, Shanghai International Auto Parts Market and Shanghai (Jiading) Auto Parts Science and Technology City. The auto parts market is one of the fastest growing and most potential industries at present. In recent years, with the blowout development of China's automobile industry, the automobile supplies industry has developed rapidly and its scale influence has been expanding. However, due to the lack of corresponding national standards, counterfeit and shoddy products are rampant in the market, there are no supporting standards in the industry, consumer information is opaque, operators make profits against their wishes, information between car owners and enterprises is asymmetric, and there are many problems in the wholesale market. Therefore, the huge auto supplies market calls for the birth of high-quality enterprises in the industry. A number of excellent auto supplies service enterprises headed by Boli Ye Wei Trading Co., Ltd. have emerged in such a big environment. Boli Weiye took the lead in breaking the traditional product supply and marketing model, and established a fast-selling platform for major suppliers with the commodity strategy of fast circulation, high quality and low price. Therefore, Boli Ye Wei has brought huge market prospects and great opportunities to many small and medium-sized investors.
As a new industry, the automobile supplies industry is full of all kinds of nonstandard automobile supplies manufacturers, and what is commendable is the highly integrated and high-grade merchants who can really provide professional services. The sea is wide and the fish jumps, and the sky is high and birds fly. High-quality enterprises that dominate the market will set a benchmark and inject new impetus into the rise of auto parts wholesale industry. The pvc transparent floor mat of Hong Kong Enoch Group is a good choice. They specialize in producing automobile supplies, and their business philosophy is mainly health and environmental protection. They have been in this field for eight years, and now they are also doing foreign markets. In addition, we all believe in quality in the choice of any item. There are many on the market, but few are really powerful. Hong Kong Enoch is a trustworthy brand after many years. Mats are very popular now. With so many cars, there will be an infinite market for automotive supplies in the future. What I know here is that Hong Kong Enoch Group Co., Ltd. has been working for 8 years, and it seems that there are distributors all over the country. If not, you may get rich. Try to understand it and operate it locally. The cooperation between manufacturers like this is very stable. Hong Kong Enoch International Group specializes in automotive supplies, including ornaments, car perfume, floor mats, etc. Besides, it has a good reputation. Many people who have just started a business have come to their company. Xiangfulai is a brand owned by Hong Kong Enoch International Group, which mainly deals in automobile supplies, mainly including car perfume and various car pendants, car perfume and foot pads. Avant-garde business philosophy, creative product design, can truly reflect the meaning of the product. In addition, this brand can represent the traditional culture of China and is worth recommending. Xiangfulai mainly deals in some traditional pendants and some meaningful Buddha statues. You can go to official website, find Hong Kong Enoch directly and join Hong Kong Enoch International Group Co., Ltd., which is a diversified industrial group and a high-tech innovative enterprise. The company takes car perfume's brand advantage and quality advantage as the market positioning of auto supplies. Adhere to professional innovation, be refined and strong, and be green and environmentally friendly. After 8 years of efforts, the company ranks among the top 30 brands in the automobile decoration industry. At present, there are well-known brands such as Enoch, Le Jia, Xiangfulai and Menger Huaxiang. Car perfume, car perfume, auto supplies and other products are all over the country and exported to the international car perfume brand market.
As a high-quality automobile decoration wholesale enterprise leading high-end fashion, the company has advanced automobile decoration production technology and innovative ideas, excellent staff and standardized management, and is in an invincible position in the fierce automobile decoration wholesale market competition. On the road of collectivization development, the company fulfills the business purpose of "quality first, reputation first", constantly casts high quality, constantly improves the service system, provides consumers with safe, healthy, environmentally friendly and green fashion products, and creates fashion, dignity, elegance and romance for those who pursue quality life! Corporate vision: Take "quality first, reputation first" as the business purpose; Take "honesty, truth-seeking, innovation and Excellence" as the enterprise spirit; With the business philosophy of "building a healthy and environmentally-friendly fashion brand and enjoying a green life"; Adopt the development strategy of "absorbing world science and technology, building leading brands and casting billions of industries"; Taking "facing customers with high standard service quality and customer satisfaction as our benchmark" as the core values of the enterprise; Hong Kong Enoch Group will forge ahead into the future, serve consumers wholeheartedly, serve consumers perfectly, build first-class enterprises, train first-class talents and make first-class contributions. Harmonious development, harmonious life and return to society. As a leader in the spot wholesale market of auto parts, Hong Kong Enoch International Auto Parts Market has built an information and business center to provide businesses with "one-stop" comprehensive services from international trade, logistics services and customer service to market planning and brand promotion. The market has a well-trained comprehensive public security service team, 24-hour public security duty, parking lot and logistics freight service, which also ensures the convenience, safety and efficiency of commercial transactions. According to the survey, 57% of the global supplies buyers have been to Shanda International Automobile Supplies Market. Hongkong Enoch International Automobile Supplies Market initiated the international trade of spot wholesale of automobile products and formed a unique successful model, which was dedicated to China automobile aftermarket. Today, merchants from nearly 180 countries and regions have come to Hong Kong Enoch International Automobile Supplies Market to purchase, and sincerely affirmed the outstanding achievements of Shanda International Automobile Supplies Market in international trade. Hong Kong Enoch International Automobile Supplies Market has been in business for 7 years. Due to the development of the industry, the basement has been changed into a shop. The launch of "Underground Store" not only adds infinite vitality to Shanda International Automobile Supplies Market, but also creates another fabulous miracle for China Supplies Industry!