excuse me, what's the emphasis on poster design and font? Font design is different from font in font library. It is an artistically processed and sublimated font. Compared with fonts with the same font library and weak personality, font design shows more unique and attractive charm. Font expression type As a font white, how to systematically learn font design from the basics? The following will mainly analyze Chinese fonts. According to the favorite font design cases, we can roughly divide the font expression types into five types: bold font, song typeface, calligraphy typeface, three-dimensional typeface and typeface. For more poster graphic design knowledge, please consult South China Graphic Design School. 1. Bold typeface Bold typeface is also called isogon, also called "square", which belongs to sans serif typeface. The font frame absorbs the advantages of the Song typeface structure, removes the serif decoration, and is simple and generous as a whole, with a sense of fashion and modernity. Bold font can be said to be a versatile font, with strong plasticity, which can show the rigorous temperament of business, youthful passion and dynamic, and slim bold font can also reflect feminine temperament. 2. Song Zizi Song Zizi is born for printing, and its strokes vary in thickness, generally thin and thick, and the ends of the strokes are decorated with node serif similar to triangles. Song is a serif. Song style is far more decorative than the bold style, and the temperament conveyed by Song style in the fields of culture, art, life, women, food, health care and fashion is more accurate than that conveyed by the bold style. 3. Calligraphy Style China's calligraphy style pays attention to the spirit, which refers to the echo relationship between words and lines in calligraphy works. Generally speaking, it is required to break the meaning of the pen, connect it in rows, and accumulate it into articles. In the writing of the characters, there are both changes and harmony. For example, in Song Cao's Calligraphy Covenant in the Qing Dynasty, it is said: "Don't take it back and forth, break it up at first, inherit it and give birth, and love your son and care for your mother." The magnificent atmosphere bred by calligraphy itself can carry unlimited design energy. In font design, the calligraphy style is generally a brush. In order to express the rich temperament of the font, we can try to use soft pens, markers, beautiful pens, pens, pencils and other writing tools. There are two ways to design and realize the conventional calligraphy font: the first is the font library calligraphy style: according to the calligraphy fonts in the font library, the brush strokes are combined to realize the reprocessing of the font. The second type is handwritten calligraphy font: a. Write with a brush and other tools, and then scan it into a computer for reprocessing. When you are bored, you can use other writing tools to find the feeling of strokes, such as markers, line drawing pens, pens, etc. Besides writing on paper, you can also try to explore interesting strokes on unconventional writing media such as napkins and glass. B. Write directly on the computer with a hand-drawn pen. Write its shape first, and then fill it. (Here, there is a distinction between brush strokes and smooth edges. If you want to compare the brush strokes, you can use a hand-drawn pen to match the material. ) 4. Three-dimensional body refers to a font with 3D effect, three-dimensional sense and strong space. It is common to assist 61 and 45 grid drawing, and each perspective is formed according to the basic font combination. The horizontal and vertical structure is relatively easy to realize, and the skimming, pointing and pressing need the designer's rich creative ability to realize. Or disassemble font strokes, replace conventional strokes with cubes, cylinders or other geometric bodies, and combine them arbitrarily to create endless font possibilities. Of course, you can also directly use 3D software such as C4D to model and render according to the font, and the final effect is realistic and moving, which makes the font design full of charm. 5. The static font of body characters has its own limitations. If the dynamic effect is increased, the sensory experience can be enhanced, and the meaning of the words can be more fully expressed and impressive. What materials do you need to make a food poster?
To make a food poster, you need food materials, photos, layout, and copywriting, and then you need to print it.
The methods used include: adding depth of field, microscopic elements, creating atmosphere, making wiredrawing, cutting and displaying, focusing on parts, combining illustrations, focusing on raw materials and creative techniques.
Skills of making food posters
The level of the main title group should be above 3 levels, and the other information groups should be above 2 levels. When optimizing, you can add elements such as English, seal, dots, lines and planes. Put the optimized information in the layout, then analyze the function of space and think about which elements can solve the space.
add a wooden board as the inner space, and protect the main title from interference. Note that when joining the inner space, you can't join the element material that has nothing to do with the style or attribute of the main picture. Put in the background and add some shadows, and use the shadows and background to make the main picture and the main title have a context.
Add some ingredients and ingredients to increase the atmosphere, and then highlight the main picture area of the background and darken the four corners to highlight the main information and elements.
Finally, it is concluded that the fonts with a sense of handwriting and elements with a sense of closeness should be used as much as possible in food posters, and the background and the main picture should also be matched. How to design food posters? First of all, the posters we make are divided into commercial posters and artistic posters. Of course, for us, we all work for enterprises or customers, and basically belong to commercial posters, so we have to understand some characteristics of commercial posters. Commercial posters refer to posters that promote a certain commodity or a certain commercial service. When making commercial posters, we need to consider the attributes of products, the users of products and the clients of services, and make targeted designs that meet the project in order to attract people's attention in a short time, so as to turn ordinary users into their own potential customers. What should we pay attention to when designing commercial posters? The first thing you need to know is that the atmosphere and central idea of poster design with different themes are different. The layout of poster design reflects the image and beauty of the poster. The layout design needs to be beautiful and orderly, and it needs to have its own characteristics to attract users to stay on the poster you designed. Only by winning the eyes of users will you have the opportunity to turn ordinary users into their potential customers. Otherwise, all the publicity is a success. Poster design is inseparable from the structural arrangement and design of poster layout. Poster layout design needs to pay attention to the following points: 1. Poster layout design-simplified fonts. At present, the trend of layout design is popular for headlines, small articles, big pictures, well-defined (block structure) masculine and straightforward beauty, with few turns in writing, less changes in fonts, and thick and black lines. 2. Poster layout design-The information of the same level is divided into the same plate, and the blank space between plates needs to be appropriate, otherwise it will give people a feeling of unclear levels, and they can't see the key points and find the goals. 3. Poster layout design-"Shelf display" displays poster information in different categories, which will also reduce browsing time and get the information you need from the layout as soon as possible. Share the general steps of my personal poster design: define the requirements. No matter what we do, we must understand one thing before we start, and that is what to do. What's the purpose? When we do things, as long as we understand these two points, we will generally not deviate from the theme when we do things in this direction, and we will not revise the manuscript again and again. For example, if Party A asks you to design a poster, the poster is aimed at the new product water cup promotion, and you can enjoy the discount for a certain period of time, we must understand what the poster is for. First, we must understand that it is a new product, and second, we must know that there are discounts. We must enlarge the discount and attract users. The third point: to understand the purpose is to promote new products and attract users' desire to buy, and to clarify the theme style. Here we know what to do and the purpose, and then we must clarify the theme style direction of the design. Since we want to promote new products and achieve the effect of preferential activities, then we can't take the lead, and we can't just pay attention to the one hand, the characteristics of new products should be enlarged. Preferential activities play a role in attracting users and can't weaken the search for materials. After designing a clear style, we need to find suitable materials. We can't randomly find a product picture to deal with it. The product picture must show the characteristics of the new product, at least it can't be blurred, so the selection of materials is also very particular. After the material is determined, we start to design and make posters, which is nothing more than typesetting, how to look good and how to arrange, but we must also pay attention to the clear theme, strong sense of breathing, clear hierarchy and smooth reading.
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