After years of development, Zhaotuan Village has more than 3,000 mu of purple potato planting base. With the gradual expansion of industrial scale and the introduction of deep-processed products, the purple potato industry has shown a good trend of rapid development. In order to change "depending on the weather" into "knowing the weather", from "learning by word of mouth" to "enjoying the harvest by hand" and from "flooding with water" to "intensive cultivation", the village party branch decided to take the lead in building an intelligent management platform of cultivated land "Internet of Things" through careful market research to monitor the temperature, humidity, water situation and insect situation in real time.
At the end of last year, under the leadership of the Deputy Secretary of the Party Committee of Xuzhuang Town, the local government carried out exchanges and cooperation with telecom service providers, and tailored a smart rural platform with the unique characteristics of the village, which was connected with functions such as instant service, comprehensive management and boosting the development of characteristic industries. They installed 100 sets of detection and sensing systems in the field to realize grid management of cultivated land. While facilitating villagers' production and life, we should manage and use land scientifically, continuously improve land benefits, build a dual system of grass-roots governance and resource management, and stimulate the endogenous motivation of collective economy to increase income.
In order to better link Tiantou and the market, exchange traffic for sales, and turn excellent products into famous products, the Party branch of Zhaotuan Village relies on the brand effect of "Dongfeng" and "Xuzhuang Taste" of the party building alliance of "benefiting farmers and promoting business" to strengthen cooperation and exchanges with alliance units, vigorously develop live streaming economy, and stimulate entrepreneurs' "red kinetic energy". In the past, they promoted the sales of local agricultural products through online activities such as "secretary with goods officer" and "tasting promotion", and also accumulated popularity for "Changshou Village" IP. However, there is still a lack of continuity in brand promotion, online sales channel expansion and sales promotion, and professional and systematic operation is urgently needed.
Since the establishment of the "Yi Nong Xing" Party Building Alliance, the local government has actively integrated and acted to publicize, promote and sell fresh agricultural products and deep-processed products in the village through the "Xuzhuang Taste" online live broadcast room and offline stores, and continuously expand economic benefits and villagers' benefits; Sign a strategic cooperation agreement with cultural media companies to develop a publicity path suitable for rural development. It is estimated that the number of fans will increase by 30,000-50,000 every year; Through video creation, celebrity big coffee drainage, public service live broadcast, WeChat official account, video number, Tik TokNo and other existing online platform accounts. And fully operate online stores, carry out online and offline two-way promotion and synchronous sales of agricultural products, and help villagers increase their income.
In the webcast room of "Sweet Potato" and "Excellent Product" in Zhaotuan Village, the local government constantly absorbs "fresh blood" through the recommendation of branches, villagers and merit-based recommendations, and trains cadres and people who are interested in participating in the live broadcast free of charge; Actively connect with the organizers of Star Expo, non-profit organizations and large-scale trade fairs, carry out * * * construction and * * * sales activities, polish and temper the live broadcast team and new people, attract more new farmers or agricultural managers such as "new farmers", "farmers' makers" and "returning home", and continuously expand the live broadcast team.
Through the combination of three operating modes: merchant cooperation, pure commission and self-owned store sales, we will strive to make the live broadcast room a practical and effective frontier for party member people to actively participate, the collective economy to continuously generate income and help farmers increase their income.
Relying on digital technology, the construction of "Internet of Things" smart village in Xuzhuang Town will gradually build Zhaotuan Village into a modern new village based on Internet technology while innovating the way of serving villagers. In terms of the operation of the live broadcast room, the local government has organized live broadcast training activities 10 for more than 50 times, which has driven dozens of new farmers to engage in the live webcast industry and helped them embark on a new road to wealth.