Shanghai.

KFC (KentuckyFriedChicken) is one of the multinational chain restaurants in the United States and the second largest fast food and fried chicken chain enterprise in the world. It was founded by its ColonelHarlandSanders in 1952, [1] and mainly sells high-calorie fast food such as fried chicken, hamburgers, French fries, covered rice, egg tarts and soda.

China KFC belongs to Yum! China Holdings Limited. KFC has formed a strategic alliance with Pepsi-Cola to regularly sell carbonated drinks provided by Pepsi-Cola. In June 2117, the "Top 111 BrandZ Most Valuable Global Brands in 2117" was published, and KFC ranked 81th.

KFC has been in China for 35 years. KFC's 35 years in China are 35 years of "based in China and integrated into life". Over the past 35 years, KFC has been trying to explore and give back its intimate service to the vast number of consumers in China. Today, China KFC has opened more than 8,111 chain restaurants in more than 1,111 cities and towns, covering all provinces, municipalities and autonomous regions in Chinese mainland. In October 2116, KFC, a brand of Yum! Brands Group, became the first brand in the world that can be seen from space. The 8,128-square-meter giant Colonel Sanders logo was unveiled in the desert area of Area 51, Nevada, USA. From a long-term perspective, the key to the success of an enterprise lies in whether it can formulate a strategy suitable for its own strength and environmental requirements and implement it effectively. With the acceleration of globalization and integration of the world economy and the intensification of international competition, this feature is becoming more and more obvious. We believe that the success of KFC in China is based on its professional strategic analysis, scientific strategic choice and effective strategic implementation.