Coca-Cola is a household name. Surveys say that almost everyone in the world recognizes the Coca-Cola label instantly. In Business Week's 2003 list of the world's 1,000 most valuable brands, it once again topped the list with a brand value of 70.45 billion dollars. Coca-Cola is not only the most valuable brand in the world, but also a brand with a long life cycle (long time) and a wide range (space). From its birth in 1886 to now, it has a history of more than one hundred years, but it has not yet entered the maturity period, and there is no sign of decline, in the long river of history, Coca-Cola is getting richer and stronger, and it will last for a long time.
2. McDonald's (McDonald's) is all about the customer
McDonald's is arguably one of the most successful food and beverage retailers in the world, not only in terms of its business operations and revenues, but also in terms of the deep-rooted culinary culture it embodies. It has not only changed the eating habits of thousands of people, but also revolutionized the food industry worldwide. McDonald's business philosophy " customer-oriented, everything for you " is more its key to win.
3. Nokia (Nokia) to create people-oriented features
1865, in Finland, the birth of a very ordinary paper mill, it is named after a local river named Nokia. This little-known factory after a hundred years of sharpening, become the world leader in the communications industry, and Motorola, Ericsson and driving, its market share in recent years is the top of the list. Nokia's success is not accidental, it is the success of Nokia's unique business philosophy and governance philosophy accumulated and precipitated over nearly a century. In the fierce competition today, it has been in the " technology people-oriented " to lead the mainstream direction of the cell phone, in the face of competition, the Finnish giant chest.
4. Pepsi's Pop Star Perfection
In its battle with old rival Coca-Cola, Pepsi has often been a great player, constantly introducing a pop star and putting him/her on a blue can, which could almost be called the "youth economy". Pipsi leveraged on the popularity and appeal of celebrities to ingrain the Pepsi name in the minds of consumers and gain more market share for itself. As its advertising slogan says: " Pepsi, the choice of a new generation" This is Pepsi's never-relenting pursuit.
5. Apple is the best of the best
It's good at reinventing itself, and perhaps that's what makes Apple so special. It's responsible for Panther, the world's most advanced graphics operating system, the 40-gigabyte iPod player, and the G5, the most powerful processor in history. And it was voted TIME's Coolest Invention of 2003 for its iTunes Music Store, which successfully bridges the gap between the free cultural exchange of music and paid subscription services. Apple has had a lot of life, but it's still "on its own, looking out for the rest of the world.
6. Sony's branding is as good as it gets
Sony has been a stranded corporate juggernaut in recent years, with net profits down 15 points in 2003 and 13 percent of its workforce laid off. But there's no denying that the stranded ship still has a strong drive, with its business scope encompassing a full range of electronics and entertainment products, its production of optical cartridges for CD players accounting for more than half of the world's output, and lithium-ion batteries for laptops and cell phones accounting for a large portion of the output. The company is one of the main suppliers of the world's audiovisual design market.
7. Microsoft has a great philosophy and a great strategy
Since its founding in 1975, Microsoft has been a leader in technological change and a leader in the global software industry. Microsoft offers a wide range of products and services to its users, and it uses its great software to provide a bridge for people to communicate anytime, anywhere.
8. IBM blue empire to make the magic
In 1914, founded in the United States, IBM, is the world's largest information technology and e-commerce provider. It has always led the development of the global information industry with cutting-edge technology, outstanding governance and unique products, ensuring that users in almost all industries around the world on the full range of information processing needs. IBM is using its own blue magic to bring every user into the paradise of network services.
9. Mercedes-Benz (Benz) Trident emblem proud of the world
Founded in 1926, Mercedes-Benz is one of the world's top ten automobile companies, and it is famous for its beautiful outlook, safety, durability, comfortable ride, considerate service, and luxury. The aim of the company can be summarized in six words: quality, innovation and service. In the top ten automobile companies, it is the smallest production, but profits and sales are among the top, it is the world's most famous bus and heavy-duty vehicle manufacturers.
10. BMW (BMW) the way to win the winning drive
BMW was founded in 1916, its blue and white logo symbolizes the blue sky and white clouds under the fast rotating propeller, and has long become a symbol of success and credibility. BMW is even a symbol of superb technology and smooth driving. Wherever there are BMW car showrooms and service centers, there will be the uniform BMW logo. It consistently articulates its brand values of " quality, efficiency and specialization".
11. Adidas Classic "Three Bars"
In sports brands, Adidas has always represented an extraordinary status symbol, which is known as the "three bars of victory. ". A favorite of many athletes, Adidas is not only unique in its design and functionality, but its classic "three bars" have also set off another wave of popular new styles.
12. Nike (NIKE) star to create a "city" feeling of communication
" sports, performance, dashing free spirit of athletes "is the pursuit of Nike personalized brand culture. Its brand value ranked 12th among the world's best brands in 2003. Its name has become a synonym for "victory", its brand logo symbolizes a strong whirlwind, and its advertising slogan "Follow the Feeling" has become a popular word, and its successful branding is the crystallization of quality, innovation, and advertising.
13. KFC (KFC) Expansion of the layout of the combination of Chinese and Western
KFC fried chicken restaurant founded by Colonel Sanders in the 1930s, the equity has changed several times, but its business is getting more and more hot, and today, KFC has more than 11,000 restaurants in more than 80 countries and regions around the world, and is still in the fastest rate of expansion. In the world's largest market -- China, KFC's turnover is high in its group of more than 10,000 outlets in the world, it relies on the quality, characteristics and excellent service has laid its own roots in China, steady development.
14. Toyota (Toyota) through the car to enrich society
Toyota is Japan's largest automobile company, but also the world's third largest automobile company, founded in 1933. Over the decades, Toyota has been producing competitive automobiles in terms of both performance and price under the basic guideline of "Creating an affluent society through automobiles," and has always adhered to globally uniform quality standards. Toyota's brand personality has grown with the expansion of its global network, and today it enjoys the reputation of being the "Car of the World".