Evaluation of Entrepreneurial Plans
It is a very difficult thing to evaluate the merits of an entrepreneurial plan because of the differences in the products (services) chosen, the merits of the entrepreneurial environment, and the differences in the abilities of the entrepreneurial personnel, among other differences. Currently, investment personnel and judges of entrepreneurship competitions mostly use a quantitative scoring system to assess the differences between business plans.
With reference to previous competitions and the experience of experts, we provide the following evaluation index system for students to evaluate their own business plans:
1. Executive Summary
Evaluation Criteria: concise, concise, and with distinctive features. The focus includes the introduction of the company and its products (services), market overview, marketing strategy, production and sales management plan, financial forecasts: pointing out the process of formation of new ideas and the outlook for the development goals of the enterprise: introduction of the entrepreneurial team's particularities and strengths and so on.
2, product (market)
Evaluation criteria: how to meet the needs of key users; entry strategy and market development strategy; description of its patents, copyrights, government approvals, appraisal materials, etc.; pointing out that the current end of the product (service) is in a leading position, whether it is adapted to meet the needs of the market, whether it is possible to achieve industrialization The products (services) are not too far ahead of the market and cannot be industrialized. The product is not too far ahead of the market and unacceptable.
3, the market
Evaluation criteria: market capacity and trends, market competition, market trends and potential for change, segmentation of the target market and customer description, estimated market share and sales. Market research and analysis should be rigorous and scientific.
4, competition
Evaluation criteria: including the company's business purpose, market positioning, overall strategy and the objectives of each stage, etc., at the same time, there should be an analysis of existing and potential competitors, substitutes for competition, the analysis of the original competition in the industry. Summarize the company's competitive advantages and study the options to overcome the rivals, with appropriate analysis of the main competitors and market drivers.
5. Marketing
Evaluation Criteria: describe how to maintain and increase market share, grasp the company's . Overall progress, the revenue, break-even point, cash flow, market share, product development, major partners and financing and other important events have been arranged, to build a smooth and reasonable marketing channels and new and attractive promotional methods appropriate to them.
6, operation
Evaluation criteria: the supply of raw materials, industrial equipment operation arrangements, human resources arrangements. This part of the requirements of the product or service as the basis for the production process as the main line, and strive to describe accurate, reasonable, operable.
7, organization
Evaluation Criteria: Introduction of the members of the management team related to education and work background, experience, ability, expertise. Formation of marketing, finance, administration, production, and technical teams. Clarify the management division of labor and complementary situation of each member, the organizational structure of the company, members of the leadership, entrepreneurial consultants and major investors in the shareholding. Point out the division of the proportion of shares of the enterprise.
8, financial
Evaluation criteria: including operating income and expenses, cash flow, profit and loss capacity and durability, fixed and variable costs; the first two years of the monthly financial reports, the last three years of the annual financial reports. The data should be based on the correct estimation of operating conditions and future development, and can effectively reflect the company's financial performance.
9. Overall assessment
Evaluation criteria: clear organization; presentation should avoid redundancy, and strive to be concise, clear, focused, and well-organized; the use of professional language should be accurate and moderate; relevant data is scientific, honest, and detailed; the overall effect of the plan is good.
Based on the above indicators to establish the corresponding weights as shown in the table below:
Table: Evaluation of entrepreneurial plan indicator weights
"Challenge Cup" China's college students entrepreneurial plan competition final defense evaluation criteria
1, the formal statement
Assessment of the team's formal statement of Criteria:
(1) Product (service) introduction: comprehensive and objective introduction and evaluation of the product (service) characteristics, nature and market prospects.
(2) market analysis: a detailed investigation of the market, and the results of the investigation to be rigorous and scientific analysis.
(3) Company strategy and marketing strategy: the company has a short-term and long-term development strategy and to deal with different periods of marketing strategy.
(4) Team competence and management: have a clear understanding of the company's team competence, grasp and familiar with the characteristics of the team's management, and clarify the company's operation and organizational structure.
(5) Corporate economic/financial situation: the company's economic/financial situation in different operating periods is clear, and the economic/financial statements are rigorous.
(6) Financing programs and returns: there are perfect and realistic corporate financing programs, and measurements of the return on capital of the enterprise.
(7) Analysis of key risks and issues: The key risks and issues that may be encountered in the operation of the enterprise have been considered and analyzed in advance, and accompanied by substantive countermeasures.
2. Answering questions
Criteria for evaluating the team's response to questions:
(1) Correct understanding of the jury's questions: accurate understanding of the main points of the jury's questions, and answers that are targeted rather than generalized.
(2) Timely and fluent answers: the ability to respond quickly to the end of the jury's questions, the answer to the content of a coherent and clear.
(3) Accurate and credible answers: the answers are based on accurate facts and credible logical reasoning.
(4) Sufficient elaboration of specific aspects: the aspects raised by the judges in particular can be adequately explained and interpreted.
3. Overall performance
Criteria for evaluating the overall performance of the team:
(1) Logic and clarity of the overall defense: the content of the presentation and the answer to the question has overall consistency, and the language is clear and concise.
(2) Team members' cooperation: team members have good cooperation in the presentation, can coordinate and cooperate with each other, complement each other, and can clearly explain the problems in related areas.
(3) Effective answers within the time limit: answering the judges' questions within the time limit without delay.
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