5 yuan can be deducted with 25,111 V gold when the member reaches 29; 39 yuan can use 41,111 V gold to deduct 8 yuan; Over 49, 51,111 V gold can be deducted for 11 yuan. In May, 2118, KFC and its brother brand Pizza Hut fully opened the membership system, and K Gold was renamed V Gold. It is mainly used to exchange discount coupons for meals, free of delivery fees, taxi coupons, free hotel coupons, game skins, etc. It is a welfare provided by Yum! China for its members.

Pizza Hut V gold has four main purposes:

1. Exchange food.

2. exchange goods.

3. You can offset some money on Monday.

4. Participate in the lucky draw (this activity has a time limit).

According to Yum! China, it hopes to provide its members with more abundant and preferential self-owned and third-party goods and diversified services through "V Gold Mall". As far as goods are concerned, the selection criteria are superior brands and high-quality goods.

In this regard, we can understand that Yum! China provides its members with richer welfare options by means of e-commerce; And when members use V gold to deduct part of the amount and buy cheap goods, they will further spend in restaurants such as KFC and Pizza Hut. When the sense of value of member users is improved, their consumption stickiness and activity will be higher.