In recent years, the footwear industry in China has developed rapidly, and China has become the largest footwear manufacturing base and footwear exporting country in the world. At present, the annual output of Chinese shoemaking enterprises has exceeded 6,543.8 billion pairs, accounting for nearly 70% of the world's output. In 2006, * * * produced 654.38+0.48 billion pairs of shoes in the world and 654.38+0.35 billion pairs of shoes in Asia, most of which came from China. Dongguan, located in the Pearl River Delta, accounts for 60% of the global purchase of finished shoes every year. It is predicted that by 20 10, the output of footwear industry will exceed1500 million. Moreover, Asia has become the world's footwear manufacturing center, and its share of world production is also increasing. China accounts for 75. 1 1% of the total output in Asia.

In 2007, the biggest feature of China shoe industry was that it blew the journey of listing. In the past, there were only a handful of shoe enterprises listed in China, and the Double Star, which was famous for its footwear industry earlier, was also mainly engaged in tire manufacturing. As a typical labor-intensive industry, footwear industry has been ignored by capital. However, in 2007, everything seems to be changing quietly. On May 23rd, 2007, Belle International was officially listed on the Hong Kong Stock Exchange, which sounded the clarion call for shoe enterprises to go public. Based on the closing price of the day, Belle Group's market value exceeds HK$ 67 billion, ranking first among retail listed companies in the Mainland. What followed was a series of big acquisitions by Belle. First, it was successfully merged into Hong Kong Miaoli brand and FILA Chinese trademark, and then it spent about RMB 654.38+0.6 billion to acquire Senda. In less than two months, Anta Sports also landed in Hong Kong, and its share price rose by 42% on the first day. In addition, Chairman Aokang said that Aokang will go public within two years, and Kangnai, Red Dragonfly, Xtep and Delhui all hope to go public and achieve a faster upgrade with capital. The development of shoe enterprises in China cannot be separated from the support of capital.

Judging from the import and export market, nearly 8 billion pairs of shoes produced in China are used for export, and the rest are used for domestic consumption. In the third quarter of 2007, China exported 6.44 billion pairs of various footwear products, earning US$ 654.38+0.836 billion, with an average unit price of US$ 2.85, increasing by 654.38+00.4% and 654.38+05.9% respectively compared with the same period in 2006. It is noteworthy that due to the anti-dumping effect of the European Union, China's leather shoes exports decreased for nine consecutive months from June to September 2007, which made the proportion of leather shoes exports decrease by 2.4 percentage points compared with 2006, and the export volume decreased by 1.8 percentage points, which will directly affect the competitiveness of China's footwear products in the international market. Affected by the upgrading of domestic consumption, the number of domestic imported shoes increased by more than 50% in the same period. Among them, the number of imported leather shoes increased by 44.6% in September 2007. With the deepening of reform and opening-up, the structural contradictions in the export of footwear products in China have become increasingly prominent, such as a large number of exported products with low prices, a large number of export enterprises with small scale, and a large number of processed materials with few independent brands. In addition, similar to other traditional processed products, China's footwear industry is still at the end of the industrial chain, China still lacks the ability to control the intermediate links of footwear distribution in the international market, and the network establishment of retail links is still in the primary stage. The low added value of export products and the low output value produced by unit energy consumption force China's footwear industry to adjust its structure, change the original trade growth mode and become bigger and stronger.

It is predicted that in 2008, China's footwear industry will usher in an integration year. Under the background of declining export tax rebate, continuous appreciation of RMB, and sharp increase in production costs such as labor and raw materials, where will shoe enterprises go in 2008: health? Is it death? Or are you struggling on the verge of life and death? In addition, China shoe enterprises are facing a battle of transformation, whether they can win or even whether they can survive. Then, how should the export-oriented shoe enterprises, mainly OEM, transform into domestic sales, how should raw material suppliers transform into brand manufacturers, and how should product suppliers transform into market operators?

This research report is mainly based on the basic information published and provided by China National Bureau of Statistics, General Administration of Customs, Ministry of Commerce, the State Council Development Research Center, China Light Industry Federation, China Textile Industry Association, China Rubber Industry Association, china leather Industry Association, National Footwear Information Center, FIA, National Business Information Center, National Economic Climate Monitoring Center, Chinese and foreign footwear industry, and many related newspapers, magazines and professional research units at home and abroad. This report makes an in-depth analysis and forecast of the development of footwear and related industries in China from 2006 to 2008, and then focuses on the operation and import and export of rubber shoes market, leather shoes market, cloth shoes market, plastic shoes market, sports shoes market, leather market and shoe material market. It also introduces the development status of key areas of domestic shoemaking industry and the successful business models of typical shoemaking enterprises at home and abroad. Finally, its development trend and prospect are discussed and judged. On the basis of a lot of analysis and prediction, this paper puts forward the development strategy that shoe-making enterprises should adopt in the future, which provides decision-making basis for shoe-making enterprises, export enterprises, raw material suppliers, product suppliers, market operators and institutions planning to invest in the shoe-making industry to fully grasp the development trend of the industry, accurately understand the market operation and correctly formulate enterprise competition and investment strategies.

Report Catalogue Part I Industry Development Analysis

The first chapter is the analysis of the present situation of China's footwear industry.

Section 1 Overview of China Shoe Industry 1

I. Classification of shoes 1

Second, the production process 4

Section II Overview of Footwear Industry in China 7

I. Number and output of shoemaking enterprises 7

Second, the main shoe-making areas 7

Three. Overview of import and export 8

In the third quarter, 2006-2007 China shoes industry development analysis 10.

1. Analysis of Footwear Development in China in 2006 10

Second, the development of China shoe market in 2007 22

Three. In 2007, China shoe-making enterprises listed on the market, 36 pages.

Iv. In 2007, China's footwear industry entered a new manufacturing stage.

In the fourth quarter of 2008, China's footwear industry development forecast 44 pages.

I. Development trend of textile, clothing, shoes and hats industry in 2008 45

Two, 2008 China footwear development forecast 49 pages.

Iii. In 2008, the task of restructuring the footwear industry in China is urgent 5 1

Chapter II Development Status of Shoe-making Related Industries in China 55

First, control the development of shoe machinery industry.

I. Development and Prospect of Qingdao Shoe Machine Industry in 2007 55

Second, the shoemaking machinery industry in China has formed a quarter of the world.

Three, look forward to the future of China shoe machine industry 60 pages.

Four, domestic leather machinery to the world on page 62

Five, china leather machinery market domestic and foreign trade growth 63.

In the second quarter, analysis of the development status of textile materials for shoes on page 65

The third quarter leather industry development situation analysis 65

I. Analysis of Industry Development in china leather from 2005 to 2007 65

Second, in 2007, industry consolidation, china leather, accelerated its entry into the international market.

Three. China leather's export analysis in the first half of 2007, 68 pages.

Four, the impact of tax rebate adjustment on the export situation of leather industry in 2007 and countermeasures 70 pages

Five, color leather art and special effects market development trend 75

Six, china leather fur industry competitiveness of Guangdong and Fujian 75

Seven, the EU PFOS ban is coming, and the leather industry will face challenges.

The fourth quarter leather chemicals industry development analysis 78

I. Development Status of International Leather Chemicals Industry 78

Two. Development of Chemical Industry in china leather

Three. Market competition in leather chemicals industry

Section 5 Analysis of Synthetic Leather Industry in China 85

I. Concept, Composition and Development of Synthetic Leather

Second, the import and export volume of synthetic leather in China showed a downward trend in 2006, 87.

Third, in 2006, domestic demand will stimulate the new development of synthetic leather and artificial leather industry.

Four, China artificial leather industry to stand firm in the international market strategy 89 pages.

Section VI Industrial Analysis of china rubber 9 1

I. Market Gap Analysis in china rubber 9 1

Second, the development of china rubber industry in 2007 94

China rubber Market Analysis in 2007 105

Four. 106 present situation and analysis of comprehensive utilization of waste rubber

The second part is market segmentation analysis.

Chapter III Rubber Shoes Market Analysis 109

Section 1 Overview of Rubber Shoes 109

Section 2 Production Situation Analysis of Rubber Shoes Industry 1 12

1.2006 rubber overshoes production analysis in China 1 12

Second, the national rubber overshoes output analysis in 2007 1 18

Section 3 Market Forecast and Development Trend of Rubber Shoes Industry 127

I. Forecast of Production and Demand Development 127

Second, the existing problems and advantages and disadvantages analysis 132

Three. Investment suggestions and measures 135

The fourth chapter sports shoes market analysis 140

Section 1 Analysis of American Sports Shoes Market 140

1.2007 Forbes Top Ten Sports Brands 140

Second, the main brands in the American sports shoes market 14 1.

Ii. American footwear market and import channels 142

Section 2 Recent Development of Domestic Sports Shoes Industry 144

1. Analysis of China Sports Shoes Market in 2006 144

Second, the pyramid form of sports shoes market 146

Iii. Five Deadlocks of Sports Brands and Countermeasures 147

Competition in China sports shoes market is fierce 155.

Verb (abbreviation of verb) How can sports shoes enterprises seize the Olympic business opportunities through sports marketing in 2008? 157

The fifth chapter leather shoes market analysis 163

The first quarter leather shoes industry output 163

I. Analysis of Leather Shoes Production in China in 2006 163

2. Production Analysis of Leather Shoes in China in June 2007 174

The second quarter 2006-2007 leather shoes import and export analysis 184

1. Anti-dumping caused China to lose 20% of the EU leather shoes orders 184.

Second, how should China shoes treat trade barriers 185?

Iii. Impact of export tax rebate on leather shoes export 186

Chapter VI Market Analysis of Children's Shoes and Cloth Shoes 188

Section 1 Children's Shoes Market 188

1. Analysis of the size and present situation of children's shoes market in China 188

Ii. 1996-2006 Ten-year Marketing Course of Children's Shoes in China 188.

Third, in 2007, the first domestic research institute for children's shoes was established, 196.

4. In 2007, the attractiveness of domestic children's shoes market increased 197.

V. The Road to Brand Marketing of Children's Shoes 198

The second quarter cloth shoes market 204

First, the development process and prospect of cloth shoes 204

Second, the traditional culture to promote the development of cloth shoes industry 207

Three, the popular process of cloth shoes industry in 2007 208

Section 3 Shoe Shining Market 209

Part III Import and Export Analysis

Chapter VII Analysis on the Import and Export of Footwear Industry in China in 2006-2007 2 13

Section 1 Analysis of Import and Export of Footwear Products in 2006 163 2 13

Section 2 Analysis and Forecast of Import and Export in 2007 2 18

1. Footwear exports from China in June 2007+0-June 2007 +08

Two. Profit analysis of footwear products in 2007 2 19

In the third quarter of 2007, the import and export data of rubber-plastic outsole and upper waterproof footwear were 2 19.

I. Import Data of Rubber and Plastic Outsole and Upper Waterproof Footwear in 2007 2 19

2. Export data of rubber-plastic outsole and waterproof footwear with uppers in 2007 222

Import and export data of rubber, plastic outsole and uppers in the fourth quarter of 2007.

I. Import Data of Other Rubber, Plastic Outsole and Upper Footwear in 2007 224

Second, the export data of rubber, plastic outsole and other footwear uppers in 2007 226

Section V Import and Export Data of Rubber, Plastic, Leather Outsole and Leather Upper in 2007 229

I. Import Data of Rubber, Plastic, Leather Outsole and Leather Upper Footwear in 2007 229

2. The export data of rubber, plastic and leather outsole leather uppers in 2007 was 23 1.

Section VI Import and Export Data of Rubber, Plastic and Leather Outsole Textile Upper in 2007 170 233

I. Import data of rubber, plastic and leather textile uppers and shoes in 2007 233

Second, 2007 rubber, plastic, leather textile outsole footwear export data 236

Section VII Import and Export Data of Other Footwear in 2007 238

I. Import Data of Other Footwear in 2007 238

Second, 2007 other footwear export data 240

Chapter VIII Analysis of Main Import and Export Markets and Environment of Footwear Products in China 243

The first quarter China footwear import and export market analysis 243

I. American market 243

Second, the EU market 244

Three. French market 246

Four. Italian market 247

Verb (abbreviation of verb) Russian market 248

Intransitive verb Vietnam market 249

Seven. Other markets 249

The second quarter China footwear export environment and forecast 252

First of all, in 2007, China's footwear export faced difficulties.

Second, the new export tax rebate policy implemented in 2007 254

Three, the lack of international market experience of China shoe enterprises 255

Four, China shoe enterprises to internationalization of the three elements of 258

Five, the label of origin is a new obstacle to the future development of shoe enterprises 260

Opportunities and challenges faced by the export of footwear products in 2008.

Chapter IX Anti-dumping Analysis and Countermeasures 270

The first quarter China's anti-dumping policy 270

I. Anti-dumping Regulations of the People's Republic of China 270

Two. Provisions on responding to anti-dumping of export products

Three. Provisions on investigation of anti-dumping industrial injury

Four, the Supreme People's Court on the trial of anti-dumping administrative cases 293

In the second quarter, the United States anti-dumping policy 296

In the third quarter, EU anti-dumping policy 299

I. EU Anti-dumping Regulation 299

Second, the EU anti-dumping law new exporter review system 300

Section 4 South Korea Anti-dumping Regulations 304

I. Basic system 304

Two. Legal provisions 305

Three. legal ground

Four. Preliminary investigation 3 10

Verb (abbreviation of verb) official (local) investigation 3 12

The final measure of intransitive verbs 3 13

Section 5 Japanese Anti-dumping Regulation 3 17

Section 6 Russian Anti-dumping Regulation 3 18

I. History and Current Main Legal Norms of Russian Anti-dumping Law 3 19

Two. Main Contents of Anti-dumping in the Law on Protective Measures and the Regulations on Investigation Procedure 3 19

Three. Main concepts of anti-dumping in protective measures law

Four. Trend of Russian anti-dumping legislation

5. In 2007, some economists advocated setting trade barriers to China 33 1.

Section 7 Canadian anti-dumping regulations 333

Section 8 Respond to Anti-dumping 337

First of all, responding enterprises should participate in the main work of 337 cooperation.

Second, how do companies know whether they are involved in the case?

Three. Coping strategies that sample enterprises should adopt 338

Four. Coping strategies of non-sampled enterprises 338

Five, enterprises to apply for market economy status information to be submitted 339

Six, how to ensure the consistency of all kinds of questionnaire data 339

Seven, five problems should be paid attention to in the process of on-site verification accounting 340

Eight, enterprises to participate in litigation will have what kind of results 340

The fourth part is the analysis of competition pattern.

Chapter 10 Analysis of Industry Development in Key Areas of Shoemaking Industry 34 1

The first quarter, the development of footwear industry in Guangdong 342

I. Development Status of Leather Industry in Guangdong Province 342

Second, the analysis of the development of footwear industry in Guangdong Province 345

Three. Guangdong footwear exports in 2006-2007 350

The development of footwear industry in Fujian in the second quarter is 35 1

I. Analysis on the Development of Footwear Industry in Fujian 35 1

Second, the development of footwear industry in Jinjiang in 2006-2007 354

Third, the development of shoes in Quanzhou in 2006-2007 358

In the third quarter, Wenzhou footwear industry development analysis 366

First, the new crisis of Wenzhou shoe brand in 2007 366

Second, in 2007, Wenzhou shoe enterprises opened up the international market.

The fourth quarter Chengdu shoe industry development analysis 372

A, Chengdu shoemaking industry cluster development planning 372

2. In 2007, Sichuan Province established the shoe market technology innovation alliance 38 1.

Three. Chengdu Footwear Base Construction in 2007 382

Four. Development of Chengdu Women's Shoes International Market in 2007

Section 5 Analysis on the Development of Shoemaking Industry in Other Provinces and Cities 385

I. Investigation Report on Shoe City Terminals in Major Cities of Zhejiang Province 385

In 2007, Qingdao will build the largest shoemaking base in Jiangbei.

Chapter 11 Analysis of Competition and Marketing Strategy in Shoe-making Industry 395

The first section China shoes brand development analysis 395

A, China shoe brand cluster and geographical distribution of 395

Second, China shoes brand marketing analysis 395

Three, China shoes brand four defects 399

Four, the future development trend of footwear brands 400 points

In the second quarter, there were 402 infringements of China Shoes City.

The third quarter China footwear marketing strategy analysis 403

A, low-cost news marketing analysis on page 403

Second, there will be several trends in the operation of footwear brands in China.

Third, the differentiated survival of the footwear industry in China 4 1 1

The fourth quarter China footwear terminal distribution channel mode analysis 4 14.

I. Development Status and Trend of Specialty Stores 4 15

Second, the return and prosperity of shopping malls 4 17

Iii. The Rise of Shoe Supermarket 4 19

Four, China shoe terminal distribution channel development trend 420

Section 5 Research on Consumer Behavior of Footwear Products 423

I. Brand awareness 423

Second, the brand preference 424

Third, the brand imagination 425

Fourth, consumers' cognitive channels of shoe brands 426

Verb (abbreviation of verb) Acceptance of cognitive channels 427

The brand that intransitive verbs have bought and will consider buying in the future.

Seven, five cities have bought and will buy shoes brand 428.

Eight, often buy brands and substitute brands 429

9, 5 cities often buy shoes brands and substitute brands 430.

X. Purchase channel 43 1

XI。 Purchase category 432

Twelve. Purchasing power of shoes

Thirteen. Factors affecting purchase 433

Fourteen, consumption concept 434

Chapter XII Analysis of Domestic Leading Enterprises 435

Section 1 Belle International Holdings Limited 435

I. Company Profile 435

Second, the development process 435

Three. Operating conditions in 2006-2007 437

Four. The company was listed in Hong Kong in 2007.

Verb (abbreviation of verb) Belle International acquired Jiangsu Senda 439 in 2007.

Strategic objective of intransitive verbs 44 1

Seven. development prospect

In the second quarter Aokang Group Co., Ltd. 445

I. Overview of the enterprise 445

Second, the brand strategy 446

Three. Talent strategy 452

Fourth, the marketing strategy 457

Verb (abbreviation of verb) recent investment situation

Development goal of intransitive verbs 476

In the third quarter, Jiangsu Senda Group Co., Ltd. 477

I. Overview of the enterprise 477

Two. Senda Group operates 477

Third, the brand strategy 477

The fourth quarter Anta sporting goods Co., Ltd. 480

I. Overview of the enterprise 480

Second, the competitive advantage 482

Third, the marketing network 483

Fourth, brand building 484

Verb (abbreviation of verb) Company's operation in 2007 486

Section 5 Kangnai Group Co., Ltd. 489

I. Overview of the enterprise 489

II. Operating investment in 2007 490

Three. Business strategy 49 1

Four. Internationalization strategy 493

Section 6 Weihai Golden Monkey Group Co., Ltd. 497

I. Overview of the enterprise 497

Second, the operating investment situation 498

Third, brand building analysis 499

Four. Enterprise development strategy 499

Section 7 Qingdao Hengda Group 50 1

I. Enterprise Profile 50 1

Two. Operating conditions in 2006-2007 502

Three. Group's scientific and technological achievements in 2007 505

Fourth, brand building 506

Section 8 Red Dragonfly Group Wenzhou Shoes Co., Ltd. 5 17

I. Enterprise Profile 5 17

Second, the market strategy 5 18

Three. Blue Ocean Strategy of the Company in 2007, page 520

Section 9 Shishi Fu Gui Birds 52 1

I. Company Profile 52 1

Two. Operating investment in 2006-2007 52 1

Third, the advantages and disadvantages analysis 523

Four, the company's new sports brand extension strategy 525

Section X Li Ning Co., Ltd.

I. Company Profile 527

Two. Operating performance in 2006-2007 528

Three. Li Ning's Olympic Strategy 529

Iv. Market Strategy 53 1

Section 11 Qingdao Double Star Co., Ltd. 534

I. Overview of the enterprise 535

Second, the operating performance of Double Star 535 in the third quarter of 2006-2007

Three, Qingdao Double Star in 2007 "shoes off" pain 538

The fifth part is the development trend and strategy.

Chapter XIII Development Trend of China Shoemaking Industry 543

Section 1 Factors restricting the development of China's footwear industry 543

First, the impact of anti-dumping policies on the footwear industry 543

Second, the appreciation of RMB has a growing impact on exports.

Three. Influence of Environmental Protection Policy on Leather Industry

Fourth, the lack of talent in the shoe leather industry 545

V. Influence of Homogeneous Competition on the Footwear Industry in China 547

Six, the new labor law in 2007 will increase the cost of shoe enterprises.

The second quarter 2008-20 10 China footwear industry development trend 549

I. Analysis on the Development Environment of Footwear Industry in China on 20/2008-20 10/0 549

Second, the trend of industrial migration 553

Three, the prediction of the development of footwear industry 554

Four, china leather, footwear industry "Eleventh Five-Year" development goals 555

Five, the direction of China shoe enterprises channel development 555

The main driving factors of the future development of the third restraint shoe technology 559

I. Environmental protection legislation 559

Second, the high performance material 560

Three. Information technology 560

Four. Technology and equipment 56 1

The fourth quarter technology development trend 56 1

I. Development of soles and uppers for sports shoes 56 1

Second, technological innovation helps sports shoes 563

Three. The informationization of footwear industry is the inevitable trend of the development of footwear industry.

Four, the whole process automation-a new model of shoemaking in the future 567

Verb (abbreviation of verb) The development of shoe pattern design 569

Chapter XIV Development Strategy of China Shoemaking Industry 572

The first section China footwear development strategy 572

First, listing will become a new radius for shoe enterprises to expand.

Second, the development of China's footwear industry 573

In the second quarter, the transformation strategy of China shoe enterprises 575

First, the transition from export to domestic trade

Second, the transformation of raw material suppliers to brand suppliers 576

Third, the transformation of product suppliers to market operators 577

In the third quarter, the transformation strategy of China's footwear industry to "intelligence" 578

I. The change of "intellectuals" is a historical necessity.

Second, the most important production factors of intelligent enterprises 580

Third, the domestic and international market environment calls for China Manufacturing Knowledge 58 1.

Four, China's footwear industry has reached a critical period of "intelligent" transformation.

Five, China shoe industry in the transition to "intelligent" benchmarking model for reference 583.

Conclusion 588 of intransitive verb