Noon meal time, the reporter in Gudong Road, a only 50 to 60 square meters, 32 seats of the Malaoqi handmade rice noodle snacks store to see overcrowded inside, can not sit on the side of the customer queuing up to wait. Accompanied by about no lack of Fuzhou Luaohua, Shaxian snacks, still dry flat food mixing noodles ...... why people on the "Ma Laoqi" love? A few days, the reporter went into the "Ma Laoqi" to visit, found that the way to win is also simple and very learnable - adhere to the Hakka raw materials, absorbing the practice of Luaohua. In just over two years time, "Ma Laoqi" from the ordinary Changting rice noodles into the Fuzhou public favorite fast-food snacks, so far the urban chain has 29 franchises, a month to consume more than 40,000 kilograms of Changting handmade rice noodles.

Secret one: dried vermicelli also take the "health" route

In the front of each "Ma Laoqi" chain stores are written in such a paragraph taken from the "Chinese Food Book" words "1929 In 1929, when Comrade Mao Zedong led the Red Army to enter Fujian for the first time and stationed in Changting, he ate Ma Laoqi's handmade rice noodles and appreciated them so much that he often asked the doctor to cook them during his convalescence in Tingzhou to improve his taste."

"Ma Laoqi" Fuzhou head office manager Ma Rongfu said, Changting dried vermicelli was one of the local specialties transported to Shantou, Guangzhou, Hong Kong, Macao and other places in the South China Sea from the Tingjiang River waterway a long time ago. The small county town of dried vermicelli into the provincial capital, we must seize the city people like natural green food psychology, playing the "health card".

Secret two: repackaging with the practice of fishing

Fuzhou people are fond of rice noodles, pot side, fishing and other soup noodles, which is an important reason for the Ma Laoqi handmade noodles business is booming. Xiyang Road branch owner Wei Shanhai is the first two months to join the "Ma Laoqi". He said, "Ma Laoqi" handmade rice noodles comprehensive consideration of the Fuzhou people love to eat soup noodle tastes, learning to salvage the practice of dried flour with the requirements of the guests, add small intestines, clams, and other ingredients, that is, that is, under the point that quickly on the table, with the ready-made soup ingredients, the operation is very fast, to meet the modern people a simple and fast-paced life, this To a certain extent, many people in Fuzhou who like to eat salted food are also attracted into the "Ma Laoqi".

Secret three: standardized management to create a comfortable dining environment

Ma Rongfu said, now "Ma Laoqi" all outlets are 50 to 100 square meters, 32 seats, there is a unified structure, decorative styles, utensils and work attire, the customer walks into any one of the franchises, it is easy to produce a sense of cordiality. The head office to take the standardized management model, the chef and personnel have undergone unified training. In terms of supply, by the head office logistics regularly unified supply, distribution to each franchise, and provide a full range of professional guidance to change the traditional snacks store more intermediaries, the disadvantages of high costs. Although into the "horse old seven" per capita consumption is generally not more than 10 yuan, but there is still considerable profit margins, so there are more and more franchises.

According to the statistics of the Ministry of Commerce, the success rate of independent enterprises is less than 20%, and the success rate of enterprises joining the chain system is higher than 90%. "Chain management", "franchise business" has become the best choice for investment and business model. Industry analysts, fast-food chain diet has great potential for development, especially in medium-sized cities and more extensive county (district) level town market. Like "Ma Laoqi" such fast food fast food diet will be a chain of brands in the form of business, in order to share a share of the increasingly fierce competition in the catering industry.