Starting a business is something that needs the right time, place and people, but before starting a business, it is necessary to make a business plan. The following is the "2111-word model barber shop business plan" compiled by me for everyone, for reference only, and you are welcome to read it. Barber shop business plan model essay 2111 words (1)

1. Entrepreneurship background

In Europe and America, professional children's barbershops have been developed for decades, and now they are becoming more and more mature. In Europe and America, a country with developed fashion consumption, small customers in the distinctive "children's hair salon" have no fear and crying in the past, but are happy and enjoyable. In order to dispel the small customers' fear of haircuts, professional children's barbershops all win the favor of small customers with colorful cartoon images, whether it is decoration design or haircutting equipment. Let them regard the whole process of haircut as a game full of childlike interest, which shows the painstaking efforts of these businesses. At the same time, these smart businesses also get close to 11% income from the annual sales revenue of $45 billion in hairdressing care in the United States.

The development history of children's hairdressing in Europe and America indicates the future development trend of children's hairdressing in China. Looking around the domestic hairdressing industry, there are countless haircuts for children, but there is still a blank. Professional children's barbershops are still in the initial stage in China, and there is great room for development in all cities. Lively, innocent and lovely children bring happiness to hundreds of millions of parents, but also bring infinite "business opportunities" to children's hair salons.

II. Company Profile

"XX" professional children's hairdresser is a multifunctional store in Wuhan, which provides children with various hairdressing services, such as hair design, creative braiding, image design, makeup and so on, and integrates the design and development of children's hairdresser equipment, leisure and entertainment, making souvenirs for infants, and making haircuts for infants at home.

"XX" professional children's barber relies on its unique decoration, facilities and services to alleviate children's fear of haircut. The store has special barber chairs such as "parents' chairs" and "cartoon chairs", so that parents can participate in the whole process of children's hairdressing, and children can play freely in the "cartoon chairs" without hindering the barber's work. At the same time, the store also opened up an entertainment venue for parents and siblings of children to rest and play, creating a warm paradise atmosphere for children with haircuts, which is helpful to stabilize children's emotions and accept haircuts quietly. Children can also find their favorite educational toys, animated books full of childlike interest and make their favorite cartoon characters. Professional haircuts are for the sake of parents and children, so that they can enjoy professional haircuts in a relaxed and pleasant interactive atmosphere.

"XX" professional children's haircut not only provides children's haircut, but also has the ability to develop and design children's haircut equipment. Equipped with a special suitcase for door-to-door haircut to provide door-to-door service for full-moon babies; Provide more than ten kinds of unique baby souvenir making services for parents of infants, such as fetal writing brush, crystal footprint, cloned hand and foot show, etc.

iii. business model

"xx" is similar to the existing business model, but also has its own unique highlights. The business model of "xx" is: by establishing its own set of children's haircut processes and standards; Develop and design your own hairdressing equipment to realize professional management. The decoration, facilities and services in the store are designed to meet the needs of children and create a warm atmosphere for children with haircuts. Provide a wealth of value-added services, including designing distinctive hairstyles for children, making children's commemorative products, providing professional door-to-door services, and opening children's playgrounds. In the later period, when "xx" has a certain brand awareness, it will carry out brand chains throughout the country, and the headquarters will deeply participate in the establishment of various chains to ensure quality.

IV. Marketing

In marketing, "XX" is oriented towards the needs of the market, focusing on product, price and promotion, and establishing a set of children's haircut standards with the provision of professional children's haircut services as the core, and on this basis, providing special value-added services for small customers. In addition, "xx" will pay attention to brand marketing in the early and middle stages of starting a business, make the brand "xx" penetrate into the hearts of potential customers, and form the consumption habit of using "xx" professional services and products, which will also play a very good role in locking in the customer base and forming entry barriers for competitors.

V. Investment and Finance

"XX" is framed by legal provisions and business objectives of the enterprise, forming a financing portfolio with its own funds, shares and bank loans as the framework; Investment is guided by dynamics, forming a multi-directional investment portfolio, and paying attention to investment potential in real time. In terms of finance, "xx" makes the company form an operation mode featuring high capital turnover with advanced management, and constantly makes the company's business bigger and stronger.

VI. Business objectives of the company

1. Short-term objectives

At present, there is no specialized children's barber shop in Wuhan, so our short-term goal is to fill the gap in the market and establish a professional children's barber shop. Strengthen the publicity of children's professional haircut, try to explore the children's haircut market for a period of time, and strive to gain a foothold in the market in a short time and quickly establish an image in the minds of consumers.

2. Long-term goal

In the long-term business, we will strive to better improve all kinds of service projects, constantly improve our own technology and create brand effects. Establish a children's haircut chain in Wuhan and other cities with mature market positioning, and completely occupy the market with our brand.

VII. Service products

1. Professional services for children's haircuts

Various adult barber shops lack professional skills for children's haircuts, and children are naughty and active by nature. It is easy to hurt children by using ordinary adult haircutting tools to help them cut their hair, which has great security risks. All our hairdressers have undergone strict technical training, and the hair clipper in the store is specially made, and the blade has a sheath to avoid hurting children. In this way, not only can children's fears and defenses be effectively alleviated, but parents and hairdressers can also rest assured.

2. Featured value-added services

Provide rich value-added services, including designing distinctive hairstyles for children, making commemorative products for children, providing professional on-site services, and opening children's playgrounds. Children also love beauty and pursue individuality, while parents who value personal image and taste also pay great attention to their children's appearance, and they really need a professional children's barber shop to meet this demand. We can sort out all kinds of childlike patterns and innocent and lively hairstyles for children, so that personality and innocence can be expressed in children's little brains.

3. Decorations full of childlike features and various humanized designs

With bright colors and lovely patterns as the overall decoration style of the barber shop, the barber chair and mirror are designed into various cartoon shapes that children like; There is also a children's playground in the store, which provides various amusement facilities and toys for children to play with; Coupled with brisk children's songs and various educational toys and books, let children enjoy it. In addition, the facilities in the barber shop are also fully designed according to children's physiological characteristics, starting from the actual needs of children everywhere. For example, the shampoo bed, sink and toilet are all tailored according to the height of children, and the sofa is round and angular to avoid hurting children.

VIII. Environmental analysis

1. External environment

According to the statistical report released by China's fifth population census, there are about 321 million children aged 1-12 in Chinese mainland, and nearly 31 million newborns are born every year. Plus about 31 million pregnant mothers, no family will be stingy with their children's expenses in the future world. Take a medium-sized city as an example. The urban population is 511,111, the birth rate is 1.157%, and there are about 5,111 newborns. The age of the small customers we serve is 1-11 years old, which means that our target customer base is about 61,111 families. According to the membership card of 211 yuan, we will get rich profits. Professional children's haircut is a blank market with great potential. In addition, the store can also operate educational toys monopoly and baby souvenirs production, with considerable income. Just as McDonald's and KFC entered the China market, professional children's hair-cutting institutions will surely spread to all major cities in China.

At present, professional children's barbershops have appeared in Beijing, Shanghai, Guangzhou, Shijiazhuang, Jiaozuo in Henan, Jiamusi in Heilongjiang and other large and medium-sized cities. According to the statistics of Wuhan Women's Federation, there are more than 1.2 million children under the age of 17 in Wuhan, including more than 211,111 children under the age of 4, and hundreds of thousands of children over the age of 4 to around 11. Children's haircut cycle is generally two months, so it seems that Wuhan's children's legislation market does contain huge business opportunities. However, in such a big city, it is difficult to find a barber shop dedicated to children. According to the survey, fashionable adult barber shops abound in the streets and alleys of Wuhan. But in other places, children's barber shops began to "sprout" as early as two or three years ago. This can't help but make people ask, why is Jiangcheng children's barber shop hard to find? How big is the market for children's haircuts?

2. Internal environment

(1) Advantages

(a) Decoration with children's characteristics

The children's barber shop has got rid of the simple and cold design of the general barber shop and endowed it with colorful colors. On the wall, there are pictures of cartoon characters; On the ceiling, there are white clouds and balloons; Barber chairs are designed as cartoon cars and motorcycles that children love to see and hear. The mirror has become the shape of apples, pears and other fruits; There is also a children's playground in the store, which provides all kinds of amusement facilities and toys for children to play. Coupled with brisk children's songs, the whole barber shop seems to be a children's playground. There are also various educational toys, building blocks and books in the barber shop, so that children can not tell whether they are here for a haircut or for fun. There is a "parent chair" next to the children's seat, so that parents can comfort their children all the time.

(b) humanized design of haircut props

In the past, many hairdressers were afraid to ask for it because of the risks of children's haircut, which caused a blank in the children's haircut market. For the safety of haircut, hair clipper in children's barbershop is specially developed and made, and the blades are covered with sheaths, which are not easy to scratch children's scalp, and hair clipper is strictly disinfected. In this way, it can not only effectively alleviate children's fears and guard against them, but also reassure parents and hairdressers. In addition, the facilities in the barber shop are also fully designed according to children's physiological characteristics, starting from the actual needs of children everywhere. For example, the shampoo bed, sink and toilet are all tailored according to the height of children, and the sofa is round and angular to avoid hurting children.

(c) Featured value-added services

The value-added services of children's barbershops are varied, including designing hairstyles for children, on-site hair care services, making commemorative products for children, and charging for playgrounds. Looking around the children, the hairstyles cut out in ordinary barbershops are all the same, while the specialized children's barbershops have developed the service of designing hairstyles for children, which can cut out childlike patterns such as stars and the moon and innocent and lively hairstyles for children, so that personality and innocence can be expressed on children's heads. The Children's Gallery is also aimed at the "emotional" consumer product market, catering to the needs of parents to commemorate their children's growth, and has developed a series of children's commemorative products, including more than ten unique baby souvenirs such as fetal brush, crystal footprint and cloned hand and foot show. According to Chen Guiqiang, on average, one in four babies has made a fetal writing brush. These value-added services have become an important supplementary income and an indispensable link besides haircuts.

(2) Disadvantages

(a) Emerging industries have great challenges: especially in China, development is still in its infancy, and technology, equipment and services need to be further improved. The development of a new thing will go through a stage of adaptation and challenge. At present, many parents hold a wait-and-see attitude towards the service quality of this new service industry, which makes the development of children's haircut industry face inevitable challenges.

(b) The safety risk of children's haircuts is high: a little carelessness will hurt children, which will not be worth the loss. First of all, children are naughty and active by nature. It is easy to hurt children by using ordinary adult haircut knives, which has great security risks. In this regard, the barber is also afraid. Once, there was an incident in Beijing where a child was accidentally cut by a barber during the haircut. Later, the incident ended with thousands of dollars in compensation for the injured children, but the incident cast a shadow on the barber shop, the injured children and their parents.

(c) Site selection determines success or failure: it is a wise choice to target residential areas where children are concentrated. Secondly, in order to attract children, the children's barber shop must work hard on the decoration. In addition to decorating the barber shop with children's characteristics, it should also be equipped with children's playgrounds and toys for children to play with. All kinds of expenses add up to about 31,111 yuan. This makes the decoration cost of children's barbershops much higher than that of ordinary barbershops.

IX. Formulation and analysis of competitive strategy

1. Service differentiation strategy

We specialize in children's haircut services and pay attention to the safety and comfort of children's haircuts. At the same time, some value-added services, such as providing children's toys and souvenirs, are provided to parents.

2. Personnel differentiation strategy

Hire and train children's hairdressers. Have the knowledge and skills of hairdressing, have affinity for children, have a strong sense of responsibility, and can respond quickly to customers' requirements and difficulties.

X. Selection of target market and market positioning

1. Market segmentation

According to the age of consumers, we divide the haircut market into two categories: adult haircut market and children's haircut market. Throughout the streets of Wuhan, fashionable adult barber shops abound. Mainly provide styling services based on perm and hair dyeing. The market has entered a mature stage and tends to be saturated. At the same time, the chain barber shop, which is mainly based on the "birthplace" and "Coconut Island", also occupies most of the market share, and is the market leader with fierce competition.

We haven't seen a special children's barber shop in Wuhan, and the market is in a blank stage. However, there is no experience to follow in opening a store, and the investment risk is great.

2. Target market and market positioning

After market segmentation, the analysis shows that the current hairdressing industry in Wuhan is fiercely competitive in the adult market, so we can fill the gap in the children's market. Although it only occupies a small share in the overall market, it can fully understand and meet the professional needs of children's haircuts than other companies, and at the same time, we can get high profit and rapid growth by providing high added value.

Xi. SWOT comprehensive analysis

1.Strength advantage:

Repeated consumption: Hairdressing is a long-term service, to be exact, it runs through a person's life. It shows that haircut is a repeated consumption.

the market is stable: because the children's barber shop is targeted at children aged 1 to 11, it will be a repetitive service after the address is selected. So the income will be relatively stable.

2.Weakness Disadvantages:

The initial investment is large: therefore, the implementation of the plan is based on opening up the market of xx children's haircut industry, and the initial investment will involve a lot of decoration expenses.