Innovative business plan about sports (5 selected articles)

With the development of society step by step, the use frequency of business plan is increasing gradually, and business plan can help entrepreneurs to publicize and obtain financing. Do you know the format of the business plan? The following is my innovative and entrepreneurial plan on sports (5 selected articles). Welcome to read it. I hope you will like it.

Sports Innovation and Entrepreneurship Plan 1

1. Environmental analysis

Analysis of the market around the school

1. Our school is located at No.119, Zheng Lu, Dadaowan 'an, Qian Shan, Anshan City, Liaoning Province, in a remote area, 31 minutes' drive (taxi) from large shopping malls and specialty stores in the city. There are no sports brand specialty stores around the school. For us, the competitiveness of sporting goods is still small.

2. With the advent of the Internet age, online shopping by students is becoming more and more common, and most students are familiar with online shopping. According to our team's survey, most students in our school buy goods online in Taobao, Fanke, Dangdang, JD.COM and other large online shopping malls. As long as we publicize Yiti.com more and let students know about Yiti.com, I believe students will also accept Yiti.com happily.

3. Residents around the school also have some online shopping groups, and the market is not small.

4. School leaders and teachers often buy online. According to our team's survey, they buy formal clothes in physical stores, and most of them buy sports-related items online. The market is also very clear. As long as we communicate with teachers more, we still hope to find a market from teachers. Analysis of competitors around the school;

Anshan Normal College is located at No.119, Zheng Lu, An 'an, Dadaowan, Qian Shan, Anshan City, Liaoning Province. Although there are several universities (Agriculture, Forestry, Economics, etc.) next to it, according to my investigation, a few people would rather go shopping in the urban area than in the shops of the nearby schools. Because our school is a new campus, the surrounding shopping malls and shops are all developed, and the shopping market is not perfect, so there are few competitors around our school. I believe there is still a big market around the school.

Market Feasibility Analysis

College students are all Internet enthusiasts now. With the gradual popularization of the Internet and e-commerce, they have become the main body of online shopping groups. They often play the role of leading the social consumption trend. Although there is no source of income during school and their spending power is limited, they will spare their pocket money to buy it without hesitation.

I conducted interviews and sampling surveys among college students in our school in order to understand the main characteristics of online shopping of contemporary college students. The online shopping websites of most students in our school are mainly concentrated in a few large B2C shopping websites such as Taobao, Fanke and Dangdang, which leads to the reasons why they are concentrated in a few websites. Our results are statistically analyzed, and several reasons are obtained:

1. Fear of buying fakes online

2. Buying on websites with high credibility and good reputation

So we just need to solve these two points and pay more attention to online shopping. Let the students know the benefits of online shopping. I believe that the students will gladly accept online shopping, and there will be a big market.

Second, store selection and business direction

According to my environmental survey around Anshan Normal College, I chose the house in the middle of moore city, the back street of the school. It is a house that has not been rented yet, and there is a store. The geographical environment is in the middle of moore city in the northeast of our school. And because it hasn't been rented out for a long time, it will be more favorable than other stores.

after choosing a store, we can decorate the store. Since we are a shoe store, we can decorate it with reference to the pattern of those specialty stores on the pedestrian street. After the decoration is completed, we can directly find a dealer to purchase goods, and only need to go through two links directly from the manufacturer to the dealer and then to us.

we adopt the way of combining online marketing with reality to sell. According to the list of goods in the dealer's hands, these goods can be put on the shelves on Taobao, which enriches the diversity of goods. Then buy some popular goods from dealers and put them in our physical store to meet the actual direct needs of our school and other schools. The goal of our business is to sell through physical stores and online marketing, which can obtain greater actual benefits.

3. Project features and competitive advantages

1. Combination of network reality. Nowadays, many students like to shop online. We can combine online with reality, promote the store on Taobao, and customers can make purchases online. After purchasing, we can provide free door-to-door service to provide convenience for customers as much as possible. We can also cooperate with Meituan. com, they are responsible for publicity and ordering, and we are responsible for supply.

2, the quality is guaranteed. We are selling on campus, and all the shoes we sell have a unique code, which is the factory code to verify the authenticity of shoes when we buy brand-name shoes. We have a stable source of goods, where we can get the latest and most personalized goods. Every pair of our shoes is brought in by ourselves from the place of supply, so we can guarantee the quality and quantity. Even if there are quality problems, students can reflect and solve them in time.

　3。 Price concessions. Our shop is directly near the school, and there are few goods, so the price can be set cheaper. Moreover, we get the goods directly, which can save a lot of intermediate links and give more discounts to children's shoes.

Our competitive advantage:

① The sales method conforms to the modern market trend

② The quality is guaranteed

③ The price is relatively favorable

④ There are undeveloped markets all around

IV. Business strategy and marketing strategy

Analysis of the development status quo

We are the first company and adopt the way of combining network with reality to sell, so there will be great development.

Although it is in the initial stage, there will be a good development trend.

Market analysis

The surrounding market is in a blank stage, and many consumers can't get the products they want in the surrounding market. After we open brand shoe stores, we can occupy a certain position in the market.

consumer positioning;

Our consumers make students in our school or residents around our school. Students account for the majority, and students will have a great demand for sports shoes, which is just met by us. Competitor analysis;

Our competitors are not mainly shops around the school, but brand stores in the city center and brand stores on the Internet. However, due to our geographical advantages and quality assurance, other competitors pose less threat.

SWOT analysis;

Advantages: We have a good sales strategy, which is more suitable for students in colleges and universities to buy our products.

Disadvantages: Because students may not have a lot of money to open a shop, there won't be too many samples of shoes.

Opportunity: Now it is a blank period of the market, and once it enters the market, it will occupy a great market position.

threat: the market system is not perfect, and there may be some unexpected problems when entering the market. However, we will try our best to reduce the threat

determine the marketing strategy

Most of the customers in our physical stores are students around our school, so the marketing strategy in the physical stores is the centralized strategy, that is, the goods in the physical stores belong to the kind of brand shoes that are cheap and good in the market. It is the classification of goods that are mostly old shoes and supplemented by new shoes. The price will not be too high, and it can meet the practical needs of customers. It is convenient for customers to buy and sell directly.

In our online shop, we adopt the differentiation strategy, that is, we classify the goods in the hands of dealers into three approximate price levels: high-end, middle-end and low-end. Customers place orders online, and then we take the goods from the dealers and deliver them to the courier company. We will ask the dealer to send one piece on behalf of us, which will save time and manpower.

V. Cost calculation and expected profit

First of all, we should list our cost items: store rent, floating goods funds, decoration funds, accreditation funds, advertising expenses and personnel capital.

The store rent is fixed, and the working capital is for the goods on the shelves of physical stores and the funds used when going to the dealers to get the goods. As the computer can come with it, the preparation funds on the online store are summarized in the working capital, and the decoration funds are necessary. In addition, we need 4 people, one of whom is responsible for the supply of goods, 1 people are responsible for the physical store, and the other 2 are responsible for the operation of the online store. Therefore, the start-up capital is 19,111 yuan, and the profit statement of goods

is divided into the profits of physical stores and online stores. The price of physical stores is mostly 111-311. The profit is 21-51. Table 2: One-month profit statement of physical stores

The sales of online stores need to accumulate popularity, so the profit in the early stage can not be calculated. Therefore, it is necessary to recover the cost in the early stage of opening, and the cost recovery cycle is 5 months to 7 months. Once the cost is recovered, the online store will gain popularity and the profit will be greatly improved.

VI. Summary

It is a good way to open a shoe store. Because the rent around our school is cheap, we can open a physical store, which is convenient for students in the school to buy. According to the physical store, we can get more profits by conducting other sales through online marketing. Our plan is to benefit from the physical store in the early stage and benefit from the profit of online marketing in the later stage. This kind of development can last longer. Sports innovation and entrepreneurship plan 2

1. Entrepreneurship advantages of outdoor goods stores

1. One of the entrepreneurial advantages: large market space

According to the survey of Ctrip.com, a famous travel website, the number of tourists in China is increasing at a rate of 26% every year, and the fastest growth is the "backpackers" in the age group of 21-41; The market demand for tourism products is increasing by 1.7% every year. Compared with the global outdoor sports industry with an annual turnover of more than $15 billion, China's related industries are still in the rising stage, and the market development space is relatively large.

2. The second advantage of starting a business: good investment returns

It is understood that professional equipment is one of the main expenses of outdoor sports at present, and some mountaineering "enthusiasts" have more than 11,111 yuan of equipment, even low-grade equipment costs more than 2,111 yuan. In addition, outdoor tourism products are more consumable, and customers have a strong demand for multiple purchases.

3. The third advantage of starting a business: the entry threshold is not high

Opening an outdoor travel goods store does not have much professional requirements for entrepreneurs. As long as they love traveling, like making friends and are good at communication, they can open a business to welcome guests. Most of the customers of outdoor tourist goods stores are young people, so you can get the moon near colleges and universities. It is also very labor-saving in advertising. Self-help travel, especially the experience of living in the wild, is a fashion pursued by urban young people at present. Although it has just emerged in China, its popularity has increased dramatically.

Second, market analysis, investigation and positioning

A survey on outdoor sports shows that among people who often engage in outdoor sports, 61.2% have a college degree or equivalent, and 27.4% have a college degree or above, which shows that nearly 91% of people have a high degree; People engaged in outdoor sports have the characteristics of high income, high education and youthfulness. This group of people is more acceptable to this kind of leisure way, which is quite popular in Europe and America. The spirit of challenging themselves contained in outdoor sports is also consistent with the positive characteristics of young people.

At present, in China, outdoor stores are mostly concentrated in a few big cities. Generally, there are few or no professional outdoor stores in small and medium-sized cities, which simply cannot meet the contradiction between huge social demand and supply shortage.

choose the right brand, that is, positioning. In the early stage, we should first become a cost-effective brand that ordinary people can afford in terms of funds. After all, the consumption of high-end brands is a small number of people at the tip of the pyramid.

III. Main products

Outdoor products include many kinds, including bags, outdoor clothes, shoes and socks, tents, outdoor lighting, outdoor meals, water equipment, mountain climbing, protective drugs, tools/instruments/glasses, books/videos, outdoor sleeping equipment and so on.

1. product description: our store mainly deals with all outdoor sports products of foreign brands, and also deals with other brands and foreign trade.

2. Product structure: The following categories are essential:

1. Backpack. 2. Tent. 3. Sleeping bag. 4. hiking shoes. 5. clothing. 6. Climbing equipment.

7. Other equipment; Compass, kettle, damp-proof pad, saber, spatula, telescope, travel books, other outdoor products, etc.

1. Contact two or three outdoor sports manufacturers or distributors. For details, please refer to the distributor, or refer to the agency plan of other outdoor goods stores.

2. Originally, starting from acting as an agent for domestic famous outdoor sports brands, we adopted the popular mode, that is, selling things that others think are easy to sell, so as to get started quickly and consolidate the entrepreneurial achievements.

iv. business strategy

1. company spirit: honesty, dedication, unity and struggle.

2. Business philosophy: customers are God.

3. strategic goal: try different business methods and business ideas in one year, and explore the road suitable for your own development in combination with the characteristics of local economic regions, so as to do a good job in infrastructure construction for the operation of outdoor websites. In two years, I successfully consolidated the foundation of my store, worked out a strategy suitable for the economic development of this region, and began to have my own characteristics, and initially made my own outdoor sports club. It will take three years to build a comprehensive outdoor goods store with a certain scale and competitive strength in the local area.

4. Marketing plan:

1. Gathering popularity is the key

It is suggested to establish an online club, attract travel enthusiasts to join in the form of membership, provide free consultation services on travel routes and equipment, open a BBS for "donkey friends" to exchange their experiences, and plan and organize member travel activities regularly.

2. It is very important to purchase goods at a low price

Because of the "mass line", most outdoor products stores adopt the parity strategy, so it is very important to control the purchase price of goods. The prices of local tourism products manufacturers in Shanghai are obviously high, so they go to Guangzhou, Beijing and other places to purchase goods. It's best to contact more suppliers when purchasing goods, so as to shop around.

3. Publicity and promotion

Nowadays, high technology is widely used in the production of sporting goods, and various types of special outdoor travel goods are designed, which greatly improves the safety and comfort of outdoor activities. However, these new products and new consumption concepts need to be constantly introduced and promoted before they can be recognized and accepted by more people. It is suggested that entrepreneurs promote their products through their own websites or professional media, or organize rock climbing, mass mountaineering and other activities in conjunction with relevant departments to promote their products. Sports innovation business plan 3

I. Contents

The first content of the business plan is the contents. The arrangement of the catalogue enables everyone to