1, out of interest in the impulse
My personal business has done catering, I believe that a large part of the people are out of interest or a yearning for a way of life, such as specialty restaurants, coffee shops, milk tea store this type. Yes, as long as there is an impulse, personal rationality will become imbecilic, to instill in themselves the data, success stories, etc.. At this time, it is recommended to find a friend or do catering friends to understand, or first self-denial, and then make a detailed plan.
2, the threshold is low, but the line is like a mountain
If non-familiar with the operation of the restaurant friends, be sure not to underestimate the catering industry, although it is said that the threshold is low, just anyone who comes in may be able to do a good job, seemingly practice, the process is very simple, at least I thought so at the beginning. But when you do it yourself, you will find that cost control, the preparation of ingredients, production processes, chefs, store personnel arrangements, you will find that you can not do, of course, does not exclude some people with high talent, three or two months to figure out the doorway, but the chances of this is too low.
3, big investment, big competition
Some people say that the catering industry investment is small, yes, relatively small, but choose to do catering for the first time entrepreneurs are also very much in the majority of the investment is the situation, but I do not know, this is all they have. For other industries, may not be high, but for entrepreneurs, it is very large, store decoration, kitchen equipment, labor, rent, utilities, etc., and then to the actual input, will be higher than your budget, you calculate, simply can not last a few months.
This someone said, that I do fast food restaurants, small do start. But it also goes against the original intention of most entrepreneurs, of course, you start with this positioning, it is possible, but the face of the competition is also large, I go takeaway can really go so much?
4, do not understand the test products, pricing
It can be understood that this is considered a part of the operation, this will not go into detail, the main performance or more independent judgment, no market considerations, they feel good, can sell directly on.
5, takeaway platform to be on
First of all, the takeaway platform draws about 20%, in addition to promotions, discounts, delivery costs and other needs to be another out, the calculation will find that the same as white work. At the beginning, the restaurant customers will not be particularly large, go takeaway, not profitable, do not go, food waste, labor, water and electricity to the same, will be caught in a kind of dead cycle.
6, the pit of joining
Before joining, will tell you how much better this, join good, no matter dead or alive. This is a lot of brands to join the pit, milk tea store is particularly serious, you simply can not tell what is really what is a cottage brand. Do fast food, not much worse, around a friend has done, site selection will also help you off, but to the actual shelf open for sale, you will find, with their own ideas are completely different, the franchise fee to give, it is just more of a brand fee, other than not much help at all.
7, catering is very tired
This is to tell most entrepreneurs, really do not feel easy, whether it is to do coffee shop milk tea store, or to do fast-food specialty snacks, really tired. This tiredness is manifested in the body tired, either the heart tired.
Lastly, if you are ready to enter the catering industry, be sure to do your homework, after carrying dozens of body, and then start a business is a long way off.
Good luck to everyone!