"Double twelve" generally refers to December 12 each year, the major e-commerce shopping spree, following the Tmall double eleven marketing activities to hit the head, become the full name of the shopping festival, Taobao, Jingdong, Suning Ebay and other major e-commerce sites to see the business opportunities, once again launched shopping promotions, that is, the double twelve, continued "All the people crazy grab" activities, the activity is also named the major e-commerce name, referred to as double twelve or Taobao double twelve, Jingdong double twelve, Suning Eshop double twelve.

During the "Double Twelve" event, the major e-commerce companies will use all kinds of promotional means to promote sales, such as cash red packets, substantial discounts, free lottery, etc.

This is the first time that a major e-commerce company will use the "Double Twelve" event to promote sales.

The birth of "Double Twelve" is a continuation of the success of Taobao's "Double Eleven" shopping festival. Double Eleven Shopping Carnival, refers to the annual November 11 network promotional day, originated from Tmall November 11, 2009 network promotional activities organized by the first session of the number of participating merchants and promotional efforts, although limited, but the turnover far exceeded the expected effect, so November 11 has become the day of the large-scale promotional activities organized by Tmall.

Extended information:

Double twelve and double eleven are Taobao's annual large-scale promotional activities, the two have a lot of similarities, the biggest difference is that the double twelve promotions are not only online, but also hundreds of thousands of offline merchants to participate in the activities, which cover the range of Catering, supermarkets, convenience stores, takeaways, shopping districts, airports, beauty salons, movie theaters and other eight offline scenes.

The activity is more than 200 cities across the country and Australia, Asia, Hong Kong, Macao and Taiwan 12 countries and regions, providing services to hundreds of millions of consumers. The Double Twelve event has become a consumer carnival for the offline service industry.

Baidu Encyclopedia-Double Twelve