Now Liu Guohe, who succeeded in starting a business for the fourth time, has a lot of feelings. He wants to tell people who want to start a business and are starting a business a word: don't do unfamiliar fields, and the success of life is the real success.
The purchase of the original shares lost 6.5438+0.7 million.
1986, Liu Guohe graduated from the Planning and Systems Department of Xiamen University and was assigned to work in Shenyang Transformer Factory. After four years in state-owned enterprises, Liu Guohe was highly regarded because of the aura of famous universities, and honors followed, but the proud Liu Guohe was not satisfied with the lack of passion in state-owned enterprises. 1992 The whole country is surging into the sea. After talking with several college students, Liu Guo learned that everyone had the idea of starting a business, so he quickly resigned from the factory and led everyone to scrape together some money to open a cold noodle shop.
When opening a cold noodle shop, Liu Guohe found that some state-owned enterprises to be listed at that time were preparing to issue original shares. He realized that buying original stocks would be an opportunity to make a fortune, so he used his contacts accumulated in state-owned enterprises to buy a large number of stock warrants with the money earned from investing in cold noodle shops. Unexpectedly, the company finally failed to go public, and all the original shares became a pile of waste paper. This investment ended in fiasco, and Liu Guohe owed 6.5438+0.7 million yuan.
The acquisition of ink factory lost 600 thousand
After being depressed, Liu Guohe still didn't want to settle down and felt that his talent in stock investment had not been well played. After being introduced by a friend, he was successfully recruited into the hot Southern Securities Company at that time and became an assistant manager. During his five years in Southern Securities, Liu Guohe's vision of investing in the stock market has been proved. A few beautiful big hands created huge profits for the company, not only paid off the debts owed before, but also bought a house in the city for his parents and accumulated a lot of savings.
With more money, Liu Guohe's heart is stirring again. While working in Southern Securities, he began to ponder his career in private. At that time, I heard a friend say that an ink factory project in Tieling was very good, and there would be more profit space after acquisition. Liu Guohe moved his heart and bought the ink factory without a deep understanding. However, due to the lack of technical support in this industry, he had to entrust the company to a friend. In the end, the ink factory not only failed to make a profit, but also made him lose 600,000 yuan.
Investment in the stock market lost 6,543,800+million.
Although his second venture failed, Liu Guohe still accumulated several million yuan during his time in Southern Securities. With the contacts and experience accumulated during the period of Southern Securities, 1999, Liu Guohe chose to start his own business again and set up his own investment company, specializing in securities business and asset investment management of listed companies, with the maximum management funds reaching 1 100 million yuan. With more money, Liu Guohe's ambition also expanded rapidly, and the company scale was quickly expanded. Who would have thought that risks would follow? 200 1 The unexpected "9.1incident" in the United States caused the China stock market to plummet for five consecutive years. Liu Guohe is no exception, and many customers have been collecting debts from him.
In order to save his reputation, Liu Guohe did not choose to escape, but put all the risks on his head. In order to be responsible for the investment customers, he took all his savings and sold the real estate in Dalian, Shenyang, Anshan and other places, and finally settled the matter.
Re-start a business with integrity in exchange for the help of friends
Back to the starting point overnight, I still owe a lot of foreign debts. If I were someone else, I might really fall forever. But Liu Guohe is not as pessimistic as he was when he failed in his first venture. He knows the value of honesty in his favorite field.
Sure enough, as he expected, the president of a bank he had dealt with before learned of his predicament and quickly gave him a loan. "I know you, you are a man of credibility, and I like to associate with honest people." In this way, with the help of some friends, Liu Guohe, who started from scratch, founded an investment management company and an electronics subsidiary. At present, the company is operating well with an average yield of 25%.
"After the failure of the first three ventures, I also learned about life. I think it is good for young people to have the idea of starting a business, but they must be down-to-earth and step by step, not blindly greedy. People live a lifetime, just do one thing. "
The tortuous entrepreneurial story of "salted fish turning over" Liu Guohe: How to "salted fish turning over" after three entrepreneurial failures? The legend of King Zeng Zhennong's life: a truck driver: Liu, a rural baby whose business insurance was sold to Nasdaq after a narrow escape, changed from a peddler to a catering tycoon.