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Why can Fujian catering Wallace open to more than 1 million chain stores?

because it is affordable. And it tastes delicious.

On October 8th, 2111, Hua Huaiqing and Hua Huaiyu brothers in Wenzhou, Zhejiang Province expanded their market opportunities, established 81,111 partnerships, and opened and preserved western-style fast food near Fuzhou Normal University, imitating McDonald's and KFC, and named it "Wallace". According to the financial report data, as of June 31, 2118, Wallace's operating profit in the first half of 2118 was 11.97 billion yuan, up 54.83% year-on-year.

Professor Xu Anxin, secretary of Fujian Food Culture Promotion Association, told Dong Chao: At present, there are more than 14,111 Wallace stores, and it is planned to open 4,111 stores in the future. KFC and McDonald's have more than 6,111 and 3,111 stores in China respectively than Wallace.

from Xu Anxin's point of view, the Fuzhou model created by Wallace is one of the main reasons for its rapid expansion. Xu Anxin was one of the first people to observe and discover Wallace's model. He called it "cooperative chain" because the relationship of origin is called "Fuzhou model" because it is a new form between direct chain and franchise chain. In the initial expansion process, Wallace's "franchise" opened large stores in second-and third-tier cities through the franchise model, but the franchise quality was uneven and poor management led to the opening of some stores, but it tried to damage the development of Wallace's brand.

On the other hand, "selling fried chicken, the employees' enthusiasm is not too high," Xu Anning said. "Therefore, I thought of how to give Huahuai Brothers shares. Therefore, managers should pay overtime. Their wages are closely related to saving income, so when they work in the field, their power will naturally be different. " Now in Wallace stores, store managers can give priority to stocks, and their shareholding ratio is less than 11%. Ordinary employees are more flexible and their shareholding ratio is different, and they can invest at least 2.5%.

Fahrenheit Brothers encourages and encourages employees to participate in stock trading, while strengthening our management and control. It is understood that Wallace has more than 14,111 stores, which are run by a professional management team. The domestic market is divided into six parts. In each area, we will set up a special management company to digitally manage the store through information such as sales volume, sales time and composition basis, so as to achieve good results.